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[Virtual] Expert Q&A: Retaining Clients during Economic Uncertainty

by Bridget Graf
May 25, 2020

Marketing Agency

Times are rapidly changing, and businesses are being affected by the economic downturn. We’ve brought together hand-selected digital agency leaders and experts to help guide you through the world's current state. These experts will teach you how to retain (and even acquire) new clients by pivoting your business strategies to what’s working in the market now.

Agency Expert Q&A Schedule:

Helping Brick-and-Mortar Businesses Temporarily Pivot To E-Commerce

Helping-SMBs-move-to-ecommerce

Tony Lael, partner at Fannit, explains quick and easy tactics to bring brick and mortar businesses online while storefronts are closed.

Key Takeaways:

  • Understanding the Marketing and Sales system
  • Making the pivot to an online store
  • Finding alternative services

Managing Through The Crisis: Facebook Ads Strategies for Turbulent Times

Facebook-Ad-Strategies-for-turbulent-times

Noah Freeman, CTO and Co-founder of Social Fulcrum, shows agencies which Facebook Ad strategies are working right now. He shares insight into CPM, awareness vs. retention campaigns, and where to put your ad dollars in social right now.

Key Takeaways:

  • Understanding ad performance
  • Strategies to boost Facebook Ads performance

Free Money from Google & What To Do With It

What-to-do-with-Googles-free-ad-credits

Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position, walks SMBs and agencies through the details of Google’s announcement to provide ad credits. Garrow shares his perspective on who will get the ad credits and potential ad spend strategies.

Key Takeaways:

  • Understanding the credit offer from Google
  • Gain insight into how to utilize the ad credits

How Agencies Can Build Additional Revenue Streams

How-to-build-additional-revenue-streams

Alex Glenn, Founder of PartnerPrograms.io, talks about differentiating your agency by selling services and partnering with SaaS platforms.

Key Takeaways:

  • Understanding what a partnership really is
  • Analyzing data on why agencies choose to partner
  • Strategies on how to grow using tech partnerships