This site does not support Internet Explorer. Use a modern browser for an improved experience.
Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
callrail marketing graphs
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

NewsEbooksWebinarsDefinitionsCase StudiesGuidesTips
Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support Sign In
Start Free Trial
Already have an account? Sign In
(888) 907-4718
  • Learn
  • Marketing Attribution

CallRail Quarterly Product Update: What’s New in Q4 2017

by Madelyn Wing, Head of Partnerships, CallRail
January 9, 2018

We ended 2017 with a bang and a lot of great new releases! We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API.

Want to see what we built? Here’s everything we shipped in Q4 of 2017.

CallRail’s Facebook Integration

Although CallRail has always been able to track phone calls from Facebook ads, attributing them to exact clicks within Facebook’s Business Ads Manager used to require a developer or hours of tedious exports. Our new Facebook integration, however, attributes inbound calls, texts, and form completions directly to the Facebook ad click that drove them – all inside the Facebook Business Ads Manager.

  • Close the offline conversion gap. Our Facebook Integration gives you a holistic view of your marketing campaigns, by pulling CallRail phone call, text, and form data directly into the Business Ads Manager.

  • Automated custom audience creation. CallRail’s integration with the Facebook Business Ads Manager also allows our users to automatically sync Custom Audiences from phone calls, text messages, and form fill-outs.

CallRail’s new Facebook Integration gives you seamless access to valuable phone call metrics inside of Facebook, and is available for all CallRail customers on any plan. Check out our [support documentation](http://support documentation) to get started today!

The Key Terms Spotted Report

CallRail’s new Key Terms Spotted Reportt helps you identify conversation trends across all of your phone calls. This is an aggregate report of all of CallRail's spotted key terms, eliminating manual reporting to help you scale conversation intelligence across all of your campaigns. This report will show you which keywords are mentioned the most in conversation, whether they are spoken by the agent or the caller, and how those words or phrases impact overall lead quality.

Use the Key Terms Spotted Report to update your marketing messaging based on questions your prospects have, or to train your sales and supports reps phone conversations. This report will give you an even clearer idea of what’s happening on your phone call conversations, and the data you can use to improve your overall lead quality and customer service efforts. Check out our support documentation to learn more.

Managing & reporting users in Account Center

Account Center is CallRail’s tool for helping you manage multiple CallRail accounts with a single user login. Once your Account Center is set up, you’re able to quickly and seamlessly switch between your accounts for easier account management. Previously, we only allowed account administrators to use this feature – but now that’s all changed!

Now, CallRail users are able to add reporting and managing users to their own Account Center. Admins or managers will need to add a new user at the account level the same way they usually would, and the user will now see access to all of their accounts within Account Center.

Edit caller names for better lead management

This was one of our most requested CallRail updates in 2017, and we were super excited to announce its release. We know that caller ID names aren’t always the most accurate, and oftentimes that can make lead management inside of CallRail difficult. That’s why you can now edit caller ID’s inside of CallRail to find leads faster, and close more deals.

rename-caller-d

Check out this blog post or our support documentation to learn how to edit a caller ID name.

Updates to the API

We’re constantly making updates to the CallRail API to help our customers and third-party integrations that rely on using CallRail data in the platform of their choosing. In Q4, we shipped several updates to the API:

  • Form data is now available in the API.
  • Automation Rules can now be turned on and configured using our API.
  • Coming soon: Company summary emails will soon be activated and configured via the API.
Stay in the know

Subscribe to our newsletter

Company
About Us Careers Culture Contact Us
Support
Help Center Developers System Status
Resources
Content Hub Refer a Friend Partnerships Integrations
Try CallRail
Free Trial Pricing Request a Demo Contact Sales Enterprise

Terms of UsePrivacy NoticeSecurity

Copyright © 2011-2022 CallRail, Inc. All rights reserved.