With call tracking, Northern Commerce boosted leads & conversions by more than 50%

Posted by
on April 3, 2018
marketer holding phone

We worked with Julian Reiche, a Digital Advertising Lead at Northern Commerce, on this post. Northern is a full-service digital agency based in Toronto, Ontario, which recently received two significant accolades. First, as a finalist for Google Premier Partners Mobile Innovation Award, and also for the annual Search Engine Land Awards. According to the agency, both of…

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What is conversation analytics?

Posted by
Melissa Garner
on April 2, 2018
robot holds smartphone

Conversation analytics is the study of transcribed dialogue from a phone call of two or more people in order to gain insights on customer behavior. By collecting this data, marketers can better understand and target leads. How does conversation analytics work? Conversation analytics requires several moving parts in order to turn conversation into data. The…

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News You Can Use: The Facebook Files

Posted by
on March 30, 2018
business meeting

Today, we’re going to be kicking off a semi-recurring feature here on the CallRail blog: News You Can Use. In this series, we’ll do a comprehensive roundup of the latest news in tech and marketing, and explain what the upshot might be for your business. We’ll be keeping the commentary to a minimum here —…

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What is call metadata?

Posted by
Melissa Garner
on March 29, 2018
hand holding lightbulb

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller’s phone number, and call recipient’s phone number. Call metadata gives marketers helpful information about leads. How is call metadata collected? Call metadata is collected automatically, so there’s no way for a caller to alter the information…

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How a team of writers tells the story of CallRail

Posted by
on March 29, 2018
atlanta skyline

March was an important month for the product content team here at CallRail, marking our first full year with the company. That means for an entire year now, CallRail has invested in a team of writers for its product department — and that’s really exciting! You may be asking yourself: Why does a technology company like…

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What is a SWOT Analysis?

Posted by
on March 23, 2018
marketing dashboard

What is a SWOT Analysis? A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weaknesses, Opportunities, and Threats. It’s commonly used in strategic planning, where it can help businesses identify their niche in a market. Why should a business do a SWOT analysis? Every business has its own strength and…

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How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows

Posted by
on March 22, 2018

Nestled between the rolling hills of northern Georgia, just north of Lake Lanier, lies Montara Farm. For almost a week in late February, this picturesque haven was home to an unlikely group: 10 members of CallRail’s product and development team. CTO Elliott Wood and principal software engineer Justin Kronz spearheaded CallRail’s first Investment Week ––…

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How CallRail can improve your AdWords lead tracking

Posted by
on March 21, 2018
callrail-adwords

What is Google AdWords? Google AdWords is the most popular pay-per-click ad platform for marketing. When someone uses Google to search for an answer to a question or a new service, AdWords delivers relevant paid advertising like this: The first three results are pay-per-click ads (or PPC), meaning you only have to pay when someone…

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