Use Form Tracking to Capitalize On Your Inbound Leads

Posted by
on January 4, 2018
Origami Boats

More and more potential customers are using web-based methods to communicate with businesses or signal interest. These days, when a user submits a form through your website, they often expect lightning-fast response times. The quality of these inbound sales leads fades rapidly, so businesses that fail to follow up while leads are warm can miss…

Continue Reading

How to Track Your Social Media ROI

Posted by
on January 2, 2018

Determining the return on investment (ROI) of your social media marketing efforts can seem like a daunting task. The internet is full of how-to guides and best practices promising results, but at the end of the day, how are you going to justify the time and money you’ve spent on social media marketing and reconcile…

Continue Reading

Lawyer Connection doubles inbound calls with CallRail

Posted by
on January 2, 2018
Vintage telephones

Legal marketing is an industry where phone calls are one of the the most reliable ways to drive leads and conversions. Online form submissions and emails can still yield big dividends for dedicated digital marketers, but the peace of mind you get from speaking to a real human being means that phones are king, especially…

Continue Reading

How to use the Call Flow Builder to maximize inbound leads

Posted by
on December 21, 2017
Red arrow points to red phone

The Call Flow Builder from CallRail increases the power and flexibility of your tracking numbers by routing every call to the right person, every time. Loaded with functionality and customization options, the Call Flow Builder saves you time and money while serving as a robust Interactive Voice Response (IVR) solution for your business. Whether you’re…

Continue Reading

What is Organic Search?

Posted by
Melissa Garner
on December 19, 2017

Organic search, or unpaid search, is the technique in which search engines pull the most relevant matches for each user’s entered keywords from all of the indexed content within the internet and lists the results in order of relevance to the query rather than displaying advertisements. Organic vs Paid Organic search differs from paid search…

Continue Reading

2017 tech news: A year in review

Posted by
on December 19, 2017
Atlanta skyline

The year 2017 has seen seismic shifts in tech, business, world events, and everything in between. Whether you’re a marketer who’s just dipping their toes into the waters of digital advertising, or whether you’re a seasoned maestro of all things Big Data, your business will almost certainly be impacted by the events of 2017. As…

Continue Reading

Women in Tech: Rachael Wright, Engineering Team Lead

Posted by
on December 19, 2017

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Her zeal for her craft brightens the room. I…

Continue Reading

The Australian Retailer’s guide to Boxing Day

Posted by
on December 18, 2017
Florist on phone

Boxing Day — the capstone holiday of ‘Silly Season‘ — is fast approaching for Australian retailers. It’s the most wonderful time of the year for those in the mood for holiday cheer, but also for businesses: The stretch from mid-December through early January is the busiest shopping season of the year, and represents a huge…

Continue Reading

How to Setup Google Analytics

Posted by
Melissa Garner
on December 14, 2017
analytics graph for attribution

Get Started with Google Analytics Any type of company–from a small business, a sprawling franchise system, or even a content focused site– must track the online metric associated with their digital presence. Google offers free resources like Google Analytic (GA) and Search Console to help businesses understand the metrics behind their marketing efforts and improve…

Continue Reading
(888) 907-4718 Sign Up Free
Support Sign In