Connecting Raven Tools and CallRail

Posted by
Melissa Garner
on September 20, 2018
floating red phones

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

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The 3 best ways to calculate agency ROI, and how to use them

Posted by
on September 19, 2018
marketers conference table

The calculation of Return on Investment (ROI) is one of your most important responsibilities as an agency marketer. When you properly calculate your agency ROI, you’re doing more than just helping your clients measure the overall health of their business — you’re proving the value and efficacy of your work. But just as there are…

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How to cut your Cost Per Lead with Google Ads

Posted by
Ryan Garrow
on September 14, 2018
marketing planning meeting

As the old saying goes, “you have to spend money to make money” — but no one said you have to spend an arm and a leg. In fact, many online advertisers using Google Ads pay more for leads than they really have to. There are many reasons for this, but most of them boil…

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How data-driven marketing makes your agency indispensable

Posted by
karissa austin photo
on September 13, 2018
agency marketer meeting

In 2018, digital marketing isn’t groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). That said, simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of agencies in…

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CAC and CPL 101: Why these metrics matter to agency clients

Posted by
Dedra Mitchell at CallRail
on September 10, 2018
image of businessman reviewing marketing dashboard on his laptop

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

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