Five critical stats about the auto-buying journey (and what to do with them)

Posted by
on July 16, 2019
illuminated speedomteter

In the age of digital marketing, the car-buying journey has evolved. Your dealership’s customers are no longer coming into your showroom before they’ve made up their mind about which vehicle to purchase. Instead, they’re doing the majority of their research (and decision-making) online, long before they enter your dealership. New competitors, the rise of the…

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How to analyze your data to improve engagement on your website

Posted by
on July 12, 2019
marketing strategy meeting

We all know that Google Analytics (GA) is the data analytics tool most commonly used to analyze marketing performance and guide overall strategy. And there’s a reason it’s such a popular tool: The data you get is invaluable. But when it comes to improving user experience, looking at data from GA doesn’t tell the full…

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How call tracking supercharges your landing pages

Posted by
karissa austin photo
on July 11, 2019
smartphone user at desk

Have you ever dated someone who spoke a completely different love language than you? Maybe they love showering you with gifts and words of affirmation, but you prefer to receive acts of service and plenty of quality time. The discrepancy is cute at first, but once the honeymoon phase is over, your relationship falls into…

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Celebrating #PrideMonth at CallRail

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amber guidry headshot
on June 28, 2019

Happy Pride! Pride Month is celebrated each year in June, honoring the historic 1969 Stonewall Uprising in Manhattan. Fifty years ago today, trailblazers at the Stonewall Inn took a stand against brutality, discrimination, and oppression. These riots were pivotal to the gay rights movement, catapulting the fight for equality to the political front lines —…

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How to calculate automotive marketing ROI for your dealership

Posted by
Nick Jackson
on June 28, 2019
laptop on car engine

According to 2017 data collected by the National Automobile Dealers Association (NADA), dealerships across the United States are spending over 55 percent of their advertising budget on internet ads. (This figure works out to an average monthly ad spend of $26,750 per month.) And this research tracks with another study of over 300 dealerships, which…

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How to create a marketing strategy for each part of the car buyer’s journey

Posted by
on June 21, 2019
Car on open road

There’s a simple truth when it comes to dealership marketing: You will not see sustained long-term growth in car purchases if you are depending only on walk-ins, large advertising banners, or television commercials. The battle for your customers will not be won with grand gestures, but with customer micro-moments and touchpoints. A slam dunk one-size-fits-all…

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We built a brand new product: CallRail Form Tracking is here

Posted by
on June 19, 2019
callrail form tracking announcement blog post

When we built CallRail back in 2011, we aimed to solve a particular problem. We wanted to connect three dots for businesses: their marketing, their website, and their inbound phone calls. As I write this, over 100,000 businesses now use CallRail to connect those dots — connecting the phone calls they’re receiving with the marketing…

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