What is a featured snippet?

Posted by
Melissa Garner
on September 25, 2019
Google search query for featured snippets

A featured snippet provides a summarized answer to a users search query at the top of the Google search engine results page (SERP), right above position 1. These answers are scraped from other sites content that best satisfies the user’s search. Also referred to as position zero, the featured snippet answer is contained in a…

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Google Ads switches to account-level call reporting: Is it right for your business?

Posted by
on September 24, 2019
analog phone and smartphone

Last year, Google announced that their call reporting service will transition from ad-level to the account-level, with the aim of making ad management easier for users. On September 9, 2019, Google automatically opted-in account-level call reporting for all users of call extensions, location extensions, and call-only ads.  The stated reason for this change is to…

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Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

Posted by
karissa austin photo
on September 18, 2019
marketing analytics printout

For more than a decade, the Austin, Texas-based digital agency Intellibright has helped companies across the country excel at online marketing and sales. Their typical client runs a thriving business, but does not have the budget or staff to manage an internal digital marketing team — that’s where Intellibright comes in. Intellibright is compensated according…

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What is latent semantic indexing (LSI)?

Posted by
Melissa Garner
on September 18, 2019
what-is-seo-and-how-does-it-impact-digital-marketing

Latent semantic indexing (LSI) is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.   The importance of latent semantic indexing for search Latent semantic indexing uses natural language processing (NLP) to help a…

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Combining your CRM with email marketing to maximize automotive sales

Posted by
on September 17, 2019
highway at sunset

In today’s online-centric automotive marketplace, using CRM systems (customer relationship management) and email marketing software is obligatory, due to the tremendous sales and revenue potential you gain from maintaining a database full of your customer and prospect data. Being able to follow your leads as they move through your sales funnel, to focus on the…

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With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’

Posted by
Jules Tompkins at CallRail
on September 17, 2019
how agencies can present more actionable metrics

Gravity Digital is a Houston-area full-service marketing agency that produces amazingly clever content assets like this video for their healthcare clients. When the Gravity team bundles these assets into a campaign, they’re focused on one thing: Driving more qualified website traffic for their clients.  But healthcare isn’t ecommerce. It’s not always simple to tie the…

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