Introducing keyword indicators to maximize marketing campaigns inside CallRail

As we all know, conversations often hold the most important pieces of information about your customers, but listening to thousands of calls to obtain that information isn’t realistic. With the introduction of Automation Rules and Call Highlights, we have helped businesses bridge the conversation gap, providing the tools to collect the exact information needed in seconds, without having to listen to a single call.

We are revolutionizing this process further by introducing a full-width waveform with keyword indicators. Indicators are located above the waveform to paint an at-a-glance picture of a conversation’s contents, unlocking all of the insights you need to make the most intelligent marketing and business decisions.

Along with keywords spotted and call highlights displayed in the timeline, users can now see exactly where in the conversation those words were said, their frequency, and by whom they were spoken. With this time-saving enhancement, you unlock several opportunities to improve your business strategy.

Maximize marketing campaigns and ad spend

Every marketer knows inbound leads and return on ad spend (ROAS) are only as valuable as the marketing strategy behind the campaigns. With the new keyword indicators, you can rapidly skim a conversation, gaining each piece of relevant and actionable information needed to execute intelligent and profitable marketing campaigns.

Along with keyword data provided through CallRail's Transciptions, you can utilize our complimentary PPC Budget Calculator to make the most data-driven decisions and drive valuable leads.

Quick call analysis

Review thousands of recorded calls in minutes, capturing the exact information you need to better succeed in your role and meet your goals. Keyword indicators are conveniently located above the expanded full-width waveform, providing a more captivating, inviting and interactive experience.

Identify gaps in keyword bidding efforts

The speaker-organized, hoverable keyword indicators enable at-a-glance visualization of the entire conversation. While call highlights and keywords spotted are organized just below the timeline, get increased insights by utilizing the progress bar. Quickly navigate through the call and understand what customers are asking for, and likely searching for. This enhancement brings all of the keywords you should be bidding on to the forefront.

Activating new waveform with keyword indicators

The enhancements to the waveform are available for users that have call recording activated. To enable keyword indicators, call highlights, and spotted keywords for the most detailed call data, simply turn on Transciptions in your CallRail account. Don’t have CallRail yet? We offer a 14-day free trial, no credit card required. Sign up now, or request a demo from one of our helpful product experts.