Brolik, a digital marketing agency, has seen excellent results with CallRail, but they were now facing a new situation. Their client, a cosmetic surgeon specializing in procedures such as eyelid surgeries and Botox injections, needed better visibility into their marketing initiatives and client relations. The challenge was that patients and prospects calling the client were sharing medical information over the phone. While Brolik knew they needed to monitor these calls, they also needed a solution that would protect patient privacy. CallRail’s HIPAA compliant call tracking was the perfect solution for Brolik and their medical clients.
CallRail’s Health Insurance Portability Accountability Act (HIPAA) compliant call tracking is a solution for covered entities like medical practices and the agencies serving them; allowing them to maintain compliance with regulations set forth by HIPAA and HITECH.
Why HIPAA Compliant Call Tracking is Necessary
Like most businesses, many medical practitioners market themselves to potential new customers and patients. Call tracking provides key insights into which of these marketing channels and online ads are providing the highest-quality leads. Yet maintaining the privacy and security of protected health information introduces significant challenges to out-of-the-box call tracking solutions. Calls between health providers and patients often involve discussion of personal issues and medical history. Even without an audio recording, the fact that the call happened may create health information that links an individual to a medical practice and the types of services they provide.
CallRail’s HIPAA compliant plans help covered entities and the marketing agencies serving them to maintain compliance with the regulations set forth by HIPAA and HITECH.
Why Choose CallRail’s HIPAA Compliant Call Tracking
Covered entities must select a provider that takes their HIPAA compliance responsibility as seriously as they do. It is crucial to work only with service providers who have designed an end-to-end solution to meet the requirements of HIPAA and HITECH. Those providers will be willing to sign a Business Associate Agreement certifying their implementation and responsibilities.
We take HIPAA compliance seriously. That’s why we’ve not only created an end-to-end solution for health care providers, but we also sign a business associate agreement (BAA) with each of our HIPAA clients.
Download our white paper to learn more about what other features come standard with our HIPAA compliant call tracking solution.
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Jason Diller
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Mark Sullivan