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5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

by Nick Jackson

Marketing Agency

Marketing agencies have to use a variety of tools and platforms to understand how well their efforts are working to help their clients reach their goals.

Unfortunately, these platforms are often siloed and specialize in only one facet of the buyer’s journey, muddling the reality of true performance.

But you can integrate CallRail with many of the platforms you’re using daily to monitor and leverage inbound phone call data alongside the other metrics that your clients care about. It’s an easy way to bring everything full circle and provide real value for your clients –– looking beyond clicks and form fills.

Here are five common CallRail integrations that marketing agencies are using to prove ROI, increase client retention, and ultimately make their marketing more effective.

Agency Marketer's Guide to Client Retention

Google Ads (Adwords)

CallRail pushes calls as conversions to Google Ads, allowing you to make better decisions on keyword bidding. We are also the only call tracking provider that allows you to see keywords from mobile click-to-call ads.

Additionally, the Ads integration lets you see the ratio of page views to inbound calls for each keyword you’re bidding on. Certain keywords may drive a lot of views, but not a lot of calls. Others may drive few views, but many calls. The integration helps you make keyword decisions based on this data, resulting in more effective PPC campaigns.

Don’t miss our webinar: 5 Ways to Improve Your Local PPC Marketing

Salesforce and HubSpot

Our Salesforce and HubSpot integrations provide similar value to agencies and their clients. In both integrations, you will see inbound phone calls as events under existing contacts, or you can even create new contacts based on phone call data. If your clients are tracking revenue in these platforms, the integrations help you understand every pathway leading to revenue—which helps you drive more of it!

You can also view every conversion type –– including inbound calls –– for all contacts or leads in Salesforce and HubSpot. Once the prospect turns into a customer, your client will know your call tracking efforts led to the conversion (and the revenue!).

Facebook Ads

CallRail’s Facebook integration allows you to view inbound calls in the Business Manager. Since inbound callers are the most engaged, you can create lookalike audiences to focus your ads on the audiences driving the most leads. See how Dyverse integrated call tracking with Facebook campaigns to dramatically boost inbound calls.

Unbounce

Unbounce helps you compare landing page performance. With the CallRail integration, you can compare the number of calls generated by different landing pages, allowing you to close the call attribution gap. With this gap closed, your A/B testing will better reflect true landing page performance.

API and Webhooks

While not technically an integration, webhooks and the CallRail API can be used to push call data wherever you need to see it. We’ve had many agencies use these tools to connect CallRail to platforms that historically were not able to be connected. These unique connections helped agencies gain a clearer understanding of call performance for clients who use tools that CallRail does not formally integrate with yet.

CallRail and the other tools your clients use are valuable on their own. But when you connect them all together, you make your clients’ data more actionable and help them drive better results.

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