Increase Your Calls Through Facebook and Google Ads
Are you sitting in your office, store, or home waiting for your phone to ring? It’s not a fun feeling, knowing that your potential clients or customers are out there somewhere, but aren’t reaching out to you. Many times I talk to people who know they can get more sales if they can just get someone on the phone to talk to. Fear not, I’m here to help!
In this article, I’ll go over a few easy to implement tips for increasing your call volume, and ideally your sales!
Use Phone Numbers as a CTA in Re-Targeting Display Ads
This tactic depends on the industry you’re in. If you’re in the service industry, using a dedicated CallRail number as your main CTA on retargeting display ads can be a great hack to increase your call volume.
As the internet has advanced, people have gotten more skeptical of display ads. I know I hardly ever click on them. However, if you create a campaign that specifically re-targets people who have visited your site, and includes a phone number, people may be more willing to reach out. You can take this tactic to the next level by targeting people who have visited a certain page on your website, or even get more advanced and target people who have spent more than a certain amount of time looking at a page.
If you’re a company that has multiple services (i.e. a plumbing company that fixes leaks for drains, toilets, and bathtubs) you can create audiences based on which page your visitor was on, and then create a display ad saying “Bathtub Still Leaking? Call now for a quote!” Now that’s an engaging and relevant ad.
Using a dedicated CallRail number for a campaign like this allows you to see just how effective your display re-targeting is. Even better, you don’t get charged for a phone call like you do for a click, so it’s a cheeky way to reach out to your target audience without paying for every interaction.
Check out the display ad below that we created for one of our clients:
Create a Call Now Campaign on Facebook
This is one of my favorite tactics to use to increase phone calls. According to DMR, “there are 967 monthly active mobile-only Facebook users.” That’s a huge number of potential customers that are one click away from calling your business. If you’re new to running a Facebook campaign, check out this blog article that walks you through how to do it. Facebook is great because you can be incredibly specific with your targeting, but can also get away with paying way less per click than you would with Google Ads (formerly Adwords.)
Using the Facebook pixel (a snippet of code that tracks Facebook users on your website), you can also build audiences based on certain pages people visited. What’s really cool about Facebook is a feature called Lookalike Audiences. This allows you to take an audience you create (like website visitors) and have Facebook create a broader audience of profiles that are similar to those in your audience. This can help you reach more people who theoretically are similar to people who are already visiting your website!
Here’s a quick breakdown of how to create a mobile call now campaign
Go to Facebook and create a Local Awareness campaign. Make sure you target just the areas you service. You don’t want to waste money running ads to people who can’t purchase your products or services. When choosing the placement of the ad, make sure you only select “Mobile News Feed.”
Change your CTA to “Call Now” and insert your phone number.
The final ad will look something like the one below.
Add Phone Number Extensions to Google Search Ads
This final tip to increase calls is by adding a phone number extension to your Google Search ads and launching a mobile-only campaign. The best way to do this is by going into the “Settings” section of your campaigns, go to “Devices,” and decrease the bid adjustment for computers by 100%.
Now, your campaign will only run on mobile devices, and if you’ve got your phone number in as an extension, it will become a clickable link in the browser when your ad shows up! See below for an example of what this ad looks like. I just searched for Plumber in my search engine. You can see how this would prompt people to go ahead and call immediately!
Using these three tips, we’ve seen call numbers for both our clients and our own company increase greatly. While you can use each of them separately, combining these strategies to hit your potential clients across multiple channels can make even a bigger impact.
Got any other ways that you’ve increased your call volume? Share it with us in the comments, and let us know if these tips worked for you!
About the Author
Andrew Choco is the VP of Marketing at Directive Consulting He’s a creative and innovative marketing enthusiast who specializes in social media marketing, SEO, and content creation. He’s had content featured on Moz, Vendasta, and is a regular contributor to the Directive Consulting blog.