5 Essential Inbound Marketing Strategies

According to Hubspot, the number of marketers who are practicing inbound tactics rose from 60% last year to 85%, while the percentage of marketers who don’t run inbound dropped by nearly half to 13%. That’s not surprising since, unlike other strategies, inbound marketing is about educating and giving value to clients organically and holistically as oppose to going out and finding them. That strategy is beneficial for multiple reasons,  like the fact that most inbound tactics are low cost and you have the added benefit of knowing that if a customer came to you, they’re more likely to want something you’re offering. That means that potential leads are further along in the purchase cycle and more likely to convert into clients.

Here are 5 tried and true strategies that have been proven to transform your marketing and give you a more robust inbound marketing strategy, making your business a lean mean converting machine.

  1. Search Engine Optimization (SEO): Here at CallRail, we’re firm believers that SEO is the foundation of any effective marketing strategy. In fact, according to Marketo, 93% of buying cycles start with a search online. If your website ranks high in search results you’ll get  more traffic, and if that content is relevant and helpful, you’ll get more conversions. Since it’s inception, the role and rules of SEO have continued to change. You still need SEO to reach potential customers looking for your products or services on whatever platform they’re using. This means the technical aspects of your website are still incredibly important, and basic SEO techniques are very much necessary. This also means you need to consistently use your targeted keywords throughout your website, in your social profiles, blog posts, newsletters, press releases, and anywhere else you show up online.
  2. Social Media Marketing: We all know that social media is a great way to directly connect with clients, with some organizations even using it for customer support. But did you know that 78% of small businesses attract new customers through social media? That’s why it’s important to have strong social media strategy, that just doesn’t evolve around post and engagement, but real trackable results.
  3. Email Marketing: We recently wrote a post on the four essential tools for data-driven email marketers, and we practice what we preach – email marketing and nurture campaigns are some of the core elements of our marketing campaigns. The states don’t like: 81% of US digital shoppers surveyed said they were at least somewhat likely to make additional purchases, either online or in a store, as a result of targeted emails. That’s why it’s important to have an email strategy that revolves around consistency, useful content, and strong call to actions.
  4. Content Marketing: According to, Altimeter 70% of marketers lack a consistent or integrated content strategy. That’s because many marketers creating content for the sake of having content but with no way of measuring or optimizing their content strategy. Being able to measure whether or not your content is driving conversions is the only way to optimize your content strategy. The first step to revamping your content marketing is being clear on your goal. Not only will knowing the end goal make it easy for you to track if your content is converting, it will also help you tailor your message to the appropriate audience while also clarifying your calls to actions.
  5. Marketing Tracking (Analytics): The most important aspect of effective inbound marketing strategies is the gaining knowledge on whether or not those strategies and tactics are driving conversions.Being data-driven means tracking, measuring, and optimizing your strategies, and there are some great tools, like Google Analytics, Marketing Automation Software, and Call Analytics that make the process easy.

Inbound marketing only works if you do, but with these easy to implement strategies and tactics, you’ll be on your way to increased leads and conversion rates in no time.