HubSpot held their annual marketing conference aptly named, INBOUND, November 8-11, 2016 in their hometown of Boston, Massachusettes and team CallRail was there, along with 19,000 other attendees. Our goal? Spreading the power of call tracking and analytics to like-minded marketers and soaking in education sessions while taking advantage of learning opportunities. Here are some of the highlights from our time in Boston.
Embracing the Power of Content
There were more than 300 sessions to choose from on the INBOUND agenda, many of them packed with actionable tactics marketers could take back home with them. There were a wide range of ‘tracks’ to choose from as well, some focused on sales, others on general marketing strategy, and some focused on how marketers can use HubSpot better. Two of the sessions that stood out were 5 Things You Can Do Tomorrow to Make your Website Convert More, a conversation about focusing on heat mapping, clearer call to actions, A/B testing, and other proven methods of increasing conversions on your website and Tell Your Story: Give Your Brand A Voice. The latter was led by HubSpot’s Product-Editor-in-Chief, Beth Dunn and focused on humanizing a brand through language and speaking to the needs of customers as oppose to using your voice to just sell a product. The main takeaway: don’t focus on gimmicks to drive clicks and conversions.
Keynotes and Entertainment
INBOUND didn’t skimp on star quality for their keynote and entertainment sessions. Stand out sessions included Gary Vaynerchuk talk, a no holds barred on taking responsibility for the type of business you want to run and making it happen and Anna Kendrick speaking on the benefits of imposter syndrome and doing things before you’re ready. There were also great sessions from Serena Williams, Trevor Noah, and Alec Baldwin.
Exhibiting and Getting to Know Customers
The best part of INBOUND was being able to meet some of our customers face to face and tell them about our newest features and learn how they use our product to drive real results. In fact, I have an email in my inbox right now from a customer who was excited to hear about our new conversation intelligence feature. Though many of the attendees and even exhibitors at INBOUND were focused on content creation, many of them were interested in proving and improving ROI when it came to what content was driving conversions over the phone. We also go to spread the word on our HubSpot integration, giving marketers deeper insight into what online campaigns and activity actually drives sales.
View recaps and HubSpot’s extensive speaking library, here.