This site does not support Internet Explorer. Use a modern browser for an improved experience.
Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
callrail marketing graphs
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

NewsEbooksWebinarsDefinitionsCase StudiesGuidesTips
Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support Sign In
Start Free Trial
Already have an account? Sign In
(888) 907-4718
  • Learn
  • Marketing Attribution

Guide to Call Attribution for Digital Marketers: Optimize Calls and Clicks

by Katherine Hosmer

Do you know how people use your website to contact your support team? Or which ads generate the most leads to your business? Better yet — which of your keywords convert the most leads to customers?

Optimize campaigns with your call attribution

Call attribution is one of the most valuable data points you can explore when utilizing call tracking. Using specific details gathered from your website visitors and campaigns, you can fill in attribution gaps and optimize your ad spend with ease.

CallRail’s multichannel call attribution provides you with the information you need to make data-backed decisions. Using your visitor timelines and attribution reports, you’ll determine which campaigns are performing best for your business, and know the next steps you’ll have to take to ensure the success of your future campaigns. You’ll have access to granular information, including:

  • The campaigns driving the most first-time callers
  • The average duration of calls received by specific campaigns
  • How many calls came from a specific campaign within a certain timeframe

Let your clicks do the talking

Multichannel attribution works by outlining every touchpoint that leads to a call, conversion, or sale. Let’s say a visitor finds your website through one of your Google Ads campaigns (formerly Adwords). They click your ad, land on your site, and browse for a few minutes before calling your business and purchasing a product. A few weeks later, they’re browsing the web and come across one of your remarketing campaigns and click to your website again— making another call, and another purchase.

With multichannel attribution, you’ll access granular reports that detail your customer’s history, giving you hard data to prove which of your ad campaigns are turning your leads into loyal customers. You’ll gain insight into:

  • The caller’s name and telephone number, as well as their geographic location.
  • The campaign that the visitor clicked before calling your business.
  • A full visitor timeline for the caller that details their calls and clicks on your website for up to a year.

screenshot_4161

That’s not all, though. Combine your multichannel attribution strategy with your visitor tracking pools in CallRail to optimize calls and clicks even further. Discover the keywords bringing the most calls to your business so you’re always creating campaigns that are destined for success.

Take your campaigns to the next level by studying your call attributions and optimizing your campaigns for calls and clicks.

To learn more about CallRail’s call attribution solution, check out our help center articles on Call Attribution Reporting and Multichannel Call Attribution.

Stay in the know

Subscribe to our newsletter

Company
About Us Careers Culture Contact Us
Support
Help Center Developers System Status
Resources
Content Hub Refer a Friend Partnerships Integrations
Try CallRail
Free Trial Pricing Request a Demo Contact Sales Enterprise

Terms of UsePrivacy NoticeSecurity

Copyright © 2011-2022 CallRail, Inc. All rights reserved.