Full-width waveform hits the call log in the latest CallRail update

When it comes to user experience, sometimes it’s the most minor of tweaks that make the biggest difference. Consider, for example, Control Center on your iPhone. This wasn’t the noisiest thing Apple ever made. It wasn’t billboard-worthy. But it’s now where we can quickly and efficiently open our camera to snap a timely picture, or pull up our calculator, or set our alarm clock, and we do so without even really thinking about it — it’s become second nature.

This is no Apple product announcement, but we recently made an improvement to our product that will similarly make your CallRail experience a lot more efficient. And we’d be lying if we said we weren’t excited about it, no matter how quiet the change may be.

Now, CallRail users can listen to and fully analyze calls right in the Call Log. Similar to previewing an email message in Outlook or Mail, a full-width waveform of calls will now populate at the bottom of the Call Log, and you don’t even have to leave the page. (But if you want, you can do that, too — easily navigate to another page on your call log, the waveform will stay at the bottom of the screen, or you can minimize the call, making multitasking painless.)

The new full-width waveform will include all of the same in-depth features users have enjoyed on individual call pages, including Keywords Spotted and Call Highlights indicators throughout the waveform, allowing you to nimbly analyze with a simple hover and play back important moments. Quickly qualify, add value, tag, or make a note, and move right along to the next call or task.

Along with keywords spotted and call highlights displayed in the timeline, users can now see exactly where in the conversation those words were said, their frequency, and by whom they were spoken. With this time-saving enhancement, you’ll have plenty of fresh opportunities to improve your business strategy.

Maximize marketing campaigns and ad spend

Every marketer knows inbound leads and return on ad spend (ROAS) are only as valuable as the marketing strategy behind the campaigns. With the new keyword indicators, you can rapidly skim a conversation, gaining each piece of relevant and actionable information needed to execute intelligent and profitable marketing campaigns.

Along with keyword data provided through CallScribe, you can utilize our complimentary PPC Budget Calculator to make truly data-driven decisions, and drive valuable leads.

Quick call analysis

Review thousands of recorded calls in minutes, capturing the exact information you need to better succeed in your role and meet your goals. Keyword indicators are conveniently located above the expanded full-width waveform, providing a more captivating, inviting and interactive experience.  

Identify gaps in keyword bidding efforts

The speaker-organized, hoverable keyword indicators enable at-a-glance visualization of the entire conversation. While call highlights and keywords spotted are organized just below the timeline, get increased insights by utilizing the progress bar. Quickly navigate through the call and understand what customers are asking for, and likely searching for. This enhancement brings all of the keywords you should be bidding on to the forefront.

Activating new waveform with keyword indicators

The enhancements to the waveform are available for users that have Call Recording activated. To enable keyword indicators, call highlights, and spotted keywords for the most detailed call data, simply turn on CallScribe in your CallRail account.

Not yet using CallRail? Request a demo or start a free trial to see how it can help prove how effective your marketing is.

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