[Webinar] Track, Qualify & Convert Your Leads: Using Call and SMS Data
New marketing technology is making it easier and faster than ever before for customers to reach your business by phone. To stay in the know, join us for a webinar with Digital Marketing Depot, a leader in empowering digital marketers with the latest strategies and resources.
BIA/Kelsey’s Chief Analyst, Michael Boland, will discuss key trends driving mobile calls to businesses, and the dynamics that continue to drive them. He’s joined by CallRail’s Director of Demand Generation, Mark Sullivan. Mark will present a tactical look at the growing value of calls and SMS in the customer journey and how machine learning is allowing marketers to more accurately qualify and differentiate leads. He’ll also explore attribution models that identify the best leads.
More on the webinar event:
Did you know that voice search now accounts for 20% of queries on Google’s mobile app and Android devices? Inbound call volume continues to increase even amidst the ever-growing popularity of messaging apps and chatbots. By 2019, Facebook expects almost 37 billion call conversions as social media’s hand in mobile calls to businesses skyrocket.
These shifts, combined with breakthroughs in lead tracking mobilized by machine learning, are allowing digital marketers to manage inbound data more effectively. This yields better budget allocation and lead qualification along with a deeper understanding of tracking a customer’s journey across your campaigns.
Attendees will learn:
- AI-based scoring techniques to automatically classify leads
- Holistic attribution strategies that leverage call and text message data
- Why and how to integrate call data into your existing martech systems
Date/Time: Thursday, May 18th, 2017 @ 1:00pm EDT.
Register today to hear the latest and greatest on how to track, qualify and convert your leads!