Digital Marketing Boot Camp [Virtual Event]

Welcome to Digital Marketing Boot Camp. Whatever shape your marketing program’s in, Digital Marketing Boot Camp has a workout for you. Led by expert field-tested instructors, these on-demand drills drive revenue. It’s a full day of knowledge, but you can watch, read, or share it all at your own pace.

Digital Marketing Boot Camp Schedule:

Digital Marketing Landscape for SMBs

Digital-Marketing-Landscape-for-SMBs Bill Hauser of SMB Team, shows us the lay of the digital marketing land and how to create a thriving business that can weather any terrain.

Key Takeaways:

  • Getting traffic
  • Focusing on conversions
  • Multi-channel magic

SEO, Local Search & Google My Business

Local-Search-GMB Jordan Polhemus of Search Influence shares the importance of SEO, local search and how to get found.

Key Takeaways:

  • What SEO is & why it’s important
  • Establishing appropriate business goals
  • Translating goals into strategy
  • Putting it all together

5 Critical Components for Facebook Dominance

Components-of-Facebook-Campaign Adam Arkfield of Paracore breaks down paid social campaigns for Facebook and how to get the most out of your marketing.

Key Takeaways:

  • How to use Facebook Pixel
  • Creating compelling ads
  • Pro tips for using Facebook Ads

The Basics of Email Marketing

Email-Marketing-Basics Margaret Hamner of MailChimp breaks down the basics of building out a successful email marketing campaign.

Key Takeaways:

  • The importance of email marketing
  • How to find an ESP (email service provider)
  • How to build an email campaign
  • How to measure the success of your emails

5 Steps for Social Success

Social-Media-Success Megan McMullin of MeetEdgar shares her 5 step process of building out a social audience and creating engaging content that builds a thriving community.

Key Takeaways:

  • Getting your mindset right
  • Content creation
  • Distribution
  • Engagement
  • Scaling the system

5 Google Ads Concepts You Need to Know for PPC Success

Google-Ads-Concepts-for-PPC Paracore founder, Adam Arkfield, returns to share 5 Google Ads concepts PPC marketers need to understand for success.

Key Takeaways:

  • Are Google Ads still worth it?
  • What you need to know about Google Ads
  • How to use Google’s “Big Brother” Features
  • Using Google’s intelligence to help your ads
  • PPC Pro tips

Optimize your lead generation strategy

Optimize-Lead-Generation-Strategy Jonathan Naccache of Webistry shares how to optimize all of your inbound marketing campaigns.

Key Takeaways:

  • What’s your ultimate goal?
  • How to make it happen
  • Tracking vs Attribution
  • Ad-Level Quantitative Optimization
  • Ad-Level Qualitative Optimization
  • Landing page optimization
  • Real world optimization

Foundations of Data Analytics

Foundations-of-Data-Analytics Anvil Analytics + Insight’s CEO, Jenny Bristow, shares the six key steps for tracking marketing campaign success.

Key Takeaways:

  • Creating measurement strategies & understanding associated risks
  • Understanding analytics VS business intelligence
  • Six key steps for tracking marketing campaign success

Understanding Marketing Performance with Comprehensive Reporting

Marketing-Performance-and-Reporting Fannit's Tony Lael shares the 5 most important metrics to understand and track for business growth.

Key Takeaways:

  • Understanding how you fit into the sales ecosystem
  • The importance of communicating through multiple channels
  • The top 5 metrics you need to understand and track