This site does not support Internet Explorer. Use a modern browser for an improved experience.
Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
callrail marketing graphs
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

NewsEbooksWebinarsDefinitionsCase StudiesGuidesTips
Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support Sign In
Start Free Trial
Already have an account? Sign In
(888) 907-4718
  • Learn
  • Conversion Optimization

Website Visitors Are Quick to Call, So Design with Conversions in Mind

by Erica Hawkins

Marketing Agency

One Click is All it Takes for Web Visitors to Call

Based on a sample of 100,000 phone calls collected from CallRail through March of 2014, customers only need one visit on your website before deciding to call.

Of the website visitors who call your number:

  • 85% call on their first visit to your website.
  • 42% call immediately from your landing page.

That’s why it’s important to make sure that your website sends the right message and supplies the right information to visitors who are already poised to call by the time they’ve made the decision to visit your site.

Implementing call tracking can show you how many of your website visitors are actually calling. If after implementing call tracking, you find that your site isn’t driving many call conversions, implementing the following three tactics may be beneficial.

Get Web Visitors to Convert

  1. Have a Strong Call to Action – a simple “Call us for more information!” or “Learn more today!” may help to drive calls from your website when placed beside your company’s phone number.
  2. Make Sure Your Landing Pages Load Quickly – According to KISSmetrics, a 1 second delay in your site speed can result in a 7% reduction in conversions, and 40% of consumers abandon a website that takes more than 3 seconds to load. If you want consumers to stay on your website long enough to convert, it’s important to have quick loading landing pages.
  3. Make Your Site Mobile Friendly – Mobile Marketing is more important now than ever because so many consumers use multiple devices to access websites. According to the same study mentioned above, 73% of mobile internet users say that they’ve encountered a website that was too slow to load, and 38% of mobile internet users say that they’ve encountered a website that wasn’t available. Make sure your website is not only easy to load from a consumer’s computer, but from their mobile devices as well.

Since web visitors are quick to call, websites should be organized and built with conversion design in mind. Implementing call tracking as well as simple strategies like using a strong call to action, having a quick loading landing page, and making your site mobile friendly can help your company drive more call conversions and successfully capture more leads.

Stay in the know

Subscribe to our newsletter

Company
About Us Careers Culture Contact Us
Support
Help Center Developers System Status
Resources
Content Hub Refer a Friend Partnerships Integrations
Try CallRail
Free Trial Pricing Request a Demo Contact Sales Enterprise

Terms of UsePrivacy NoticeSecurity

Copyright © 2011-2022 CallRail, Inc. All rights reserved.