by Suchi Sajja

How to run an ad campaign on Instagram

Why Instagram is the ideal platform for your next ad campaign, and how-to behind running a successful ad campaign on Instagram.

by Suchi Sajja

How to conduct a social media audit

Here’s a look at what your next social media audit should look like, tips for gathering your social media data, and the best marketing tools to use.

by Suchi Sajja

How to win patients with dental social media marketing

A solid reputation is key to winning people and new customers over on social media. Need a few examples of what solid looks like? Check out this blog to get a better idea.

by Charlie Braithwaite

Organic vs Paid Social Media for Small Businesses

Learn the difference between paid and organic social, the pros and cons of each, and which works best for your business goals.

by Emma Huschka

Adapt Paid Social Strategy During COVID-19

Director of Paid Social at Logical Position, Emma Huschka, explains how to adapt your paid social strategy in today’s uncertain economy.

by Suchi Sajja

A Quick Start Guide to Social Listening

When done well, social listening can deepen relationships with your customers, bolster sales, and improve your brand’s image. Learn how, here.

by Suchi Sajja

Content curation for social media

Learn how to plan out your content strategy for social media while staying relevant, sales driven, and most importantly authentic.

by Rob Wade

5 low-budget marketing tactics for small businesses

Crafting an effective marketing strategy isn’t always straightforward for small businesses. Here are 5 affordable marketing tactics to build your business presence.

by Megan McMullin

5 Steps for Social Media Success

Megan McMullin of MeetEdgar shares her 5 step process of building out a social audience and creating engaging content that builds a thriving community.

by Tim Niziak

Social media strategies for car dealerships

Learn the best strategies that car dealerships can use to increase traffic and customers.

by Rob Wade

Taking care of small businesses: Facebook offers $100 million in cash grants to SMBs

Facebook has pledged $100 million in cash grants and ad credits to SMBs that qualify. Find out if your business is eligible.

by Amber Guidry

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build brand awareness for inbound marketers. Here's the top 5 you should follow and why.

by Amber Guidry

How to develop a visual strategy for social media

Developing and executing a visual strategy is one of the most important parts of marketing your brand -- here are some easy tips for getting started.

by Zack Bedingfield

Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

by Robert Martin

Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.

by Robert Martin

Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business

How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.

by Kate McGaughey

How to Track Your Social Media ROI

Determining the ROI of your social media efforts may seem like a daunting task. Use these tips to set goals, choose metrics and define success.

by Kate McGaughey

3 ways to foster a meaningful customer community | CMX Summit 2017

At this year’s CMX Summit in Los Angeles, community managers from around the globe gathered to talk about cutting-edge strategy. Read Team CallRail's recap!

by Amber Guidry

Driving Engagement with Content For Facebook

You need engagement to place in a user’s feed, but you need to place in a user’s feed to get engagement. Complicated? Yes. Impossible? No!

by Amber Guidry

5 Social Media Metrics to Track

Tracking these metrics week over week will give your team the space to test different methods and truly understand what works for your audience and why.