by Charlie Braithwaite  Jul 16, 2020

Organic vs Paid Social Media for Small Businesses

Learn the difference between paid and organic social, the pros and cons of each, and which works best for your business goals.

by Emma Huschka  Jun 23, 2020

Adapt Paid Social Strategy During COVID-19

Director of Paid Social at Logical Position, Emma Huschka, explains how to adapt your paid social strategy in today’s uncertain economy.

by Suchi Sajja  Jun 16, 2020

A Quick Start Guide to Social Listening

When done well, social listening can deepen relationships with your customers, bolster sales, and improve your brand’s image. Learn how, here.

by Suchi Sajja  Jun 10, 2020

Content curation for social media

Learn how to plan out your content strategy for social media while staying relevant, sales driven, and most importantly authentic.

by Rob Wade  Jun 3, 2020

5 Low-budget marketing tactics for small businesses

Crafting an effective marketing strategy isn’t always straightforward for small businesses. Here are 5 affordable marketing tactics to build your business presence.

by Megan McMullin  Apr 20, 2020

5 Steps for Social Media Success

Megan McMullin of MeetEdgar shares her 5 step process of building out a social audience and creating engaging content that builds a thriving community.

by Tim Niziak  Apr 6, 2020

Social media strategies for car dealerships

Learn the best strategies that car dealerships can use to increase traffic and customers.

by Rob Wade  Apr 3, 2020

Taking care of small businesses: Facebook offers $100 million in cash grants to SMBs

Facebook has pledged $100 million in cash grants and ad credits to SMBs that qualify. Find out if your business is eligible.

by Kate McGaughey  Mar 20, 2020

Get answers to your local search questions

Get your local search questions answered by the experts in our Local Search Q&A with Darren Shaw of Whitespark and Dana DiTomaso of Kick Point.

by Amber Guidry  Jun 11, 2019

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build brand awareness for inbound marketers. Here's the top 5 you should follow and why.

by Amber Guidry  Jan 8, 2019

How to develop a visual strategy for social media

Developing and executing a visual strategy is one of the most important parts of marketing your brand -- here are some easy tips for getting started.

by Zack Bedingfield  Aug 22, 2018

Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

by Robert Martin  Jul 3, 2018

Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.

by Robert Martin  Feb 12, 2018

Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business

How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.

by Kate McGaughey  Jan 2, 2018

How to Track Your Social Media ROI

Determining the ROI of your social media efforts may seem like a daunting task. Use these tips to set goals, choose metrics and define success.

by Kate McGaughey  Oct 12, 2017

3 ways to foster a meaningful customer community | CMX Summit 2017

At this year’s CMX Summit in Los Angeles, community managers from around the globe gathered to talk about cutting-edge strategy. Read Team CallRail's recap!

by Amber Guidry  Sep 11, 2017

Driving Engagement with Content For Facebook

You need engagement to place in a user’s feed, but you need to place in a user’s feed to get engagement. Complicated? Yes. Impossible? No!

by Amber Guidry  Jul 26, 2017

5 Social Media Metrics to Track

Tracking these metrics week over week will give your team the space to test different methods and truly understand what works for your audience and why.