by Amber Guidry  Jun 11, 2019

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Even with the recent decline, Twitter…

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by Amber Guidry  Jan 8, 2019

How to develop a visual strategy for social media

If you’ve worked in marketing for any length of time, you know just how important it is to have a strong, cohesive brand identity. These days, your brand — and its visual identity — are just as important as the product you’re selling. And with the high expectations of today’s average consumer, a visual strategy…

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by Karissa Austin  Dec 7, 2018

The do’s and don’ts of small business marketing

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

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by Zack Bedingfield  Aug 22, 2018

Social CPL: Identifying meaningful KPIs in social media advertising

Whether you’re trying to espouse your political beliefs on Facebook, showcase your night on the town on Snapchat, or accumulate clout on the Gram, social media has become a central part of our lives. The same is doubly true for advertisers and marketers, which is why measuring social media KPIs has become a critical part…

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by Robert Martin  Jul 3, 2018

Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Advertising your business on Facebook can be a daunting prospect at first glance — the platform can quickly overwhelm new users with an abundance of tools and features. Don’t panic. Understanding the basics is all it takes to reach thousands of potential new customers. Whether you’re trying to raise brand awareness, drive more traffic to…

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by Robert Martin  Feb 12, 2018

Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business

There are 1.2 billion people that log into Facebook each day. We’ll go so far as to guess that you are probably one of them –– along with your friends, family, coworkers, and most of your high school graduating class. But what about your business? According to BIA/Kelsey, an estimated 18+ billion calls will be…

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by Kate McGaughey  Oct 12, 2017

3 ways to foster a meaningful customer community | CMX Summit 2017

Customer-facing community spaces are on the rise across industries. At this year’s CMX Summit in Los Angeles, community managers from around the globe gathered to talk about cutting-edge strategy and best practices for fostering member connectedness, determining ROI, and optimizing user experience. If you’re looking to take your community to the next level, or even…

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by Amber Guidry  Sep 11, 2017

Driving Engagement with Content For Facebook

With an average of 1.32 billion daily active users, Facebook continues to be an effective social media channel for marketers. Despite the constant influx of new, trendy platforms, it continues to have the most engaged users with 70% of users logging on daily and 43% of those doing so several times a day. With that…

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by Amber Guidry  Jul 26, 2017

5 Social Media Metrics to Track

As the digital world expands with new platforms and mediums, it’s important to create a strong strategy that keeps your brand voice clear so it stands out amongst the chatter. As a social media manager, your role is to identify your audience and create meaningful conversations in their space. If you’re using social media as…

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