NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

Learn how to use call tracking in your Google My Business listing to gain more insights into your local customers.

From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

What does Google's new JavaScript tag mean for tracking calls in Google Analytics? Here's what you need to know about the gtag.js change and what it means for your call tracking data.

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

Google My Business messenger was created to help businesses and customers connect, but falls short in its current form on UX and user privacy.

Voice search is in the SEO spotlight. Use these tips to create a technical SEO, content marketing, and marketing attribution strategy around voice search.

Small business owners don't have the time to take on content marketing & SEO themselves. CallRail provides tips to help entrepreneurs hire a great marketer.

The game is changing...again. With the rise of mobile and decline of Google organic, it may be time for SEO marketers to start shifting their priorities.

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?

With SEO always evolving, it's an adapt or die market. Here are the top 3 tactics for you keep your marketing efforts ahead of the game.

The evolution of voice search and its place in the the future of search engine marketing is a hot topic. It's time to prepare for change.

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.