by Carolyn Lyden  Mar 19, 2018

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

by Carolyn Lyden  Mar 8, 2018

Google Analytics & CallRail: The most commonly used CallRail integration

CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.

by Mark Sullivan  Mar 7, 2018

Local SEO, DNI, & NAP Consistency: An Advanced Guide

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

by Melissa Garner  Feb 27, 2018

What is SEO?

SEO basics are often buried by other parts of digital marketing. Here's what you need to know to make sure your brand is ranking on page 1 of Google, and other search engines, for the keywords most important to you.

by Katherine Hosmer  Feb 16, 2018

What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

What does Google's new JavaScript tag mean for tracking calls in Google Analytics? Here's what you need to know about the gtag.js change and what it means for your call tracking data.

by Anna Charity  Jan 30, 2018

Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

Newest addition to CallRail's Conversation Intelligence suite: Call Highlights. Simplify call analysis and maximize ad spend.

by Melissa Garner  Dec 14, 2017

How to Setup Google Analytics

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

by Melissa Garner  Dec 8, 2017

5 Concepts every SEO must master

Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.

by Michael Saba  Nov 8, 2017

How service-based businesses can benefit from local marketing

Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!

by Carolyn Lyden  Oct 31, 2017

How Do Search Engines Work?

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

by Carolyn Lyden  Aug 31, 2017

GMB Messenger: What Businesses Need to Know Before Using It

Google My Business messenger was created to help businesses and customers connect, but falls short in its current form on UX and user privacy.

by Carolyn Lyden  Aug 30, 2017

Voice Search & SEO: Creating a Technical & Content Strategy

Voice search is in the SEO spotlight. Use these tips to create a technical SEO, content marketing, and marketing attribution strategy around voice search.

by Carolyn Lyden  Jul 10, 2017

How to Hire an SEO When You Don’t Know SEO

Small business owners don't have the time to take on content marketing & SEO themselves. CallRail provides tips to help entrepreneurs hire a great marketer.

by Michael Saba  Jul 5, 2017

The Decline of Google Organic, the Rise of Mobile, and What It Means for Your Business

The game is changing...again. With the rise of mobile and decline of Google organic, it may be time for SEO marketers to start shifting their priorities.

by Carolyn Lyden  Jun 29, 2017

Search Engine Optimization is Now User Experience Optimization

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?

by Carolyn Lyden  Jun 5, 2017

Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

by Erica Hawkins  May 18, 2017

STOR-N-LOCK Self Storage Successfully Implements Call Tracking for Local Search

With CallRail, STOCK-N-LOCK is able to grow their business while knowing that their call tracking campaigns won’t negatively impact their SEO efforts.

by Carolyn Lyden  May 17, 2017

The Future of SEO: 3 Ways to Get Ahead

With SEO always evolving, it's an adapt or die market. Here are the top 3 tactics for you keep your marketing efforts ahead of the game.

by Kate McGaughey  May 3, 2017

Voice Search, Virtual Assistants, Bots & the Implications for Marketers – Podcast Recap

The evolution of voice search and its place in the the future of search engine marketing is a hot topic. It's time to prepare for change.

by Mark Sullivan  Apr 27, 2017

Local SEO DNI Impact Study

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.

by Mark Sullivan  Mar 16, 2017

Google Algo and Ads Changes to Watch in 2017

Google owns search. Here are six significant algorithm & Google Ads changes they've made recently that will affect data-driven marketers everywhere in 2017.

by Kate McGaughey  Feb 20, 2017

CallRail is going to LSA 2017

Team CallRail will be attending LSA 2017! We'll be presenting offline attribution tactics and techniques to help your campaigns thrive. Be sure to stop by!

by Kate McGaughey  Feb 15, 2017

CallRail is going to MozCon Local 2017

We're going to MozCon! Passionate about local search and optimization, we're sharing a live demo and what led CallRail to be the #1 call tracking software.

by Mark Sullivan  Feb 2, 2017

What is a main line tracking number?

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

by Erica Hawkins  Dec 12, 2016

A Brief Guide to SEO Tracking

SEO is a large part of your website marketing, but how do you track it? Learn what KPIs, tools, and metrics you should be using to analyze SEO performance.