by Melissa Garner

How to manage GMB customer reviews 

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

by Melissa Garner

How to Improve Click-Through Rates for Local SEO

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

by Melissa Garner

SEO vs Local SEO: What’s the difference?

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

by Billy Watts

What is NAP Consistency?

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

by Darren Shaw

How to use call tracking numbers in Google My Business

Learn how to use call tracking in your Google My Business listing to gain more insights into your local customers.

by Melissa Garner

Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

by Melissa Garner

What is a featured snippet?

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

by Melissa Garner

What is latent semantic indexing (LSI)?

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

by Chris Strom

The pros and cons of gating your content

Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.

by Karissa Austin

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

by Karissa Austin

How empathy can improve your marketing strategy

Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.

by Carolyn Lyden

How to Use Call Tracking Software for Keyword Research

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

by Melissa Garner

What is image optimization?

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

by Carolyn Lyden

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

by Carolyn Lyden

Google Analytics & CallRail: The most commonly used CallRail integration

CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.

by Mark Sullivan

Local SEO, DNI, & NAP Consistency: An Advanced Guide

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

by Katherine Hosmer

What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

What does Google's new JavaScript tag mean for tracking calls in Google Analytics? Here's what you need to know about the gtag.js change and what it means for your call tracking data.

by Melissa Garner

How to Setup Google Analytics

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

by Melissa Garner

5 Concepts every SEO must master

Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.

by Carolyn Lyden

How Do Search Engines Work?

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

by Carolyn Lyden

GMB Messenger: What Businesses Need to Know Before Using It

Google My Business messenger was created to help businesses and customers connect, but falls short in its current form on UX and user privacy.

by Carolyn Lyden

Voice Search & SEO: Creating a Technical & Content Strategy

Voice search is in the SEO spotlight. Use these tips to create a technical SEO, content marketing, and marketing attribution strategy around voice search.

by Carolyn Lyden

How to Hire an SEO When You Don’t Know SEO

Small business owners don't have the time to take on content marketing & SEO themselves. CallRail provides tips to help entrepreneurs hire a great marketer.

by Michael Saba

The Decline of Google Organic, the Rise of Mobile, and What It Means for Your Business

The game is changing...again. With the rise of mobile and decline of Google organic, it may be time for SEO marketers to start shifting their priorities.

by Carolyn Lyden

Search Engine Optimization is Now User Experience Optimization

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?