by Jason Rozenblat  Feb 17, 2020

Validate your sales enablement strategy with better reporting

Successful selling requires support from an organization that can offer training, software tools, and other resources to improve sales effectiveness and performance at the individual and team-wide levels. The best way to build this infrastructure is through a sales enablement strategy, providing a framework to facilitate the collaboration, communication, and support that are necessary to…

by Jason Rozenblat  Feb 14, 2020

Best sales enablement tools for any marketing agency

Sales enablement is a fast-growing service offered by many marketing agencies, but we want to dive deeper into how agencies like yours can better embrace this practice internally to improve sales. As agencies face the challenges of scaling their sales efforts and improving conversion rates and ROI, they’re increasingly seeking out tools and strategies to…

by Jason Tatum  Feb 3, 2020

How to choose the right attribution model to assess your sales enablement programs

When your sales team scores a conversion for your company, it’s rarely an event that occurs in isolation. Sales professionals may dream of a perfect one-touch conversion with a new client, but the reality is much more complex: multiple touches, multiple channels, and an organizational headache when it comes to assigning credit for the victory.…

by Dedra Mitchell  Jan 31, 2020

How to qualify marketing leads

Businesses live or die by the quality of their leads — it’s a fact. And if there aren’t enough qualified leads, sales just won’t happen. There’s nothing worse than Marketing believing they are delivering the best gift of all time – a sure sales – that doesn’t materialize. Sales loses confidence in Marketing. Marketing’s frustration…

by Tim Niziak  Sep 17, 2019

Combining your CRM with email marketing to maximize automotive sales

In today’s online-centric automotive marketplace, using CRM systems (customer relationship management) and email marketing software is obligatory, due to the tremendous sales and revenue potential you gain from maintaining a database full of your customer and prospect data. Being able to follow your leads as they move through your sales funnel, to focus on the…

by Zack Bedingfield  Aug 15, 2019

How much should you spend on PPC? PPC budget calculator & tips for setting a budget

Does PPC fit in to your marketing budget? Find out with our PPC budget calculator We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign as part of your marketing strategy, it’s first important to…

by Nick Jackson  Jul 18, 2019

What is sales prospecting?

Sales prospecting is the process of identifying potential new customers and proactively reaching out to them with cold calls, emails, and social messaging in an effort to convert them into paying customers. For most businesses, this is typically done by representatives of the sales team. Why businesses should use outbound marketing, not just inbound Inbound…

by Mary-Cate Spires  May 23, 2019

5 ways call tracking can help manage your inbound prospects

We live in a smartphone-centric, digital nomad-friendly world, and we expect our mobile devices to provide easy, frictionless pathways to the information we need to find and the products we need to buy. And yet we’ve all experienced the friction that’s all too common when it comes to inbound call marketing. You know the scene:…

by Michael Saba  Aug 27, 2018

How FreeGren Digital uses call tracking to reduce churn and improve client results

One of the biggest challenges any marketing agency will face is client retention. While it can be (relatively) easy to get leads on the hook, and even to convert those leads into paying clients for a month or two, it’s far harder to keep them on board for months or years at a time. For…

by Melissa Garner  Jun 14, 2018

What is Round Robin?

Round Robin is a call tracking software feature dedicated to distributing incoming calls within a set group of numbers. An incoming call forwards to the correct phone number –– the next available agent, the best agent for the call, or the correct mailbox. How does Round Robin benefit marketers using call tracking? For sales and…

by Anna Niles  Jan 23, 2018

Streamline Agent Management with the New Calls by Agent Report

Reporting on your team’s success at an individual level is an integral part of your organization’s success as a whole. However, when managing a team, working towards a quota, or striving for customer satisfaction, reporting can often become a secondary priority. With CallRail’s newest reporting feature, it’s never been easier to streamline performance management. In…

by Michael Saba  Dec 11, 2017

How call recording can bring out the best in your sales team

Whether your sales team works in B2B, B2C, or anywhere in between, it’s critical to make investments in your personnel. Your sales reps are just as essential a part of your day-to-day operations as engineers, marketers, and support agents. And as DePaul University reported in 2016, the average turnover cost for a sales rep is…

by Michael Saba  Nov 16, 2017

B2B marketing best practices for boosting leads and sales

In the not-too-distant past, B2B marketing was synonymous with rows and rows of phone desks, each staffed by an agent who made cold calls to other businesses. This is one of the most expensive and time-consuming ways to market to an audience — it has a high upfront cost for equipment and training, requires dedicated…

by Madelyn Newman  Jul 6, 2017

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

For many sales and marketing professionals, terms like artificial intelligence, machine learning, and master algorithm may seem comparable to a foreign language. But in reality, artificial intelligence (or AI for short) is the next great technological revolution knocking at our front door, making and saving money for the businesses that deploy these autonomous algorithms. AI can…

by Madelyn Newman  May 22, 2017

Three Easy Ways to Implement Lead Tracking Techniques with Lead Center

If you’re not managing your customer base and prospects with effective lead tracking, you’re missing out on a lot of benefits. Lead tracking helps sales teams create more customized sales pitches and increases their closing efficiency by arming them with all the information they need to close the deal. It also helps marketing with more…

by Michael Saba  Apr 17, 2017

What is Call Scoring?

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents. For sales and marketing teams, call scoring can help surface certain metrics like sales agent script compliance and inbound lead quality. Once you’ve established the criteria that make up a successful customer…

by Erica Hawkins  Apr 11, 2017

3 Reasons to Implement Round Robin for Your Sales Team

Line hunting features allow you to automate the process of assigning calls to your sales team and agents so you can save time and make sure you’re not missing out on leads that can drive growth for your business. Our Round Robin step in Call Flow Builder is similar to most line hunting features – giving…

by Kate McGaughey  Apr 3, 2017

Spotlight Interview: Mónica Mariño & Michael Hartman | Sales Team

Meet Mónica and Michael – They both play an integral role on our sales team at CallRail! Today’s spotlight interview gives an inside glimpse at two sides of our sales team. Mónica Mariño acts as Senior Account Executive, handling demos and helping new customers through implementation, while Michael Hartman makes initial contact with potential customers and sends promising…

by Madelyn Newman  Jan 17, 2017

Track a Call’s Sale Value with Keypad Scoring

Knowing the value of your individual callers is crucial for following-up with sales opportunities and tracking marketing campaign performance. But when you’re answering large quantities of phone calls on a daily basis, it can be difficult to remember important details about the customers you speak with. We’re excited to announce a new addition to our…

by Erica Hawkins  Oct 25, 2016

Our Top Call Tracking Tips for Sales Teams

Streamlining the sales process is something that’s top of mind for many of our clients, and as a result, it’s also top of mind for us. It’s no surprise that our clients care about best practices when it comes to implementing and running their sales tools, in fact, according to Brainshark, 55% of top-performing companies are driving productivity…

by Jerry Stitzel  Aug 19, 2015

For More Phone Sales Add a Human Touch

There’s a rib place I love that has the most amazing sauce. It has an unexpected ingredient that makes it stand out from the rest:  anchovies. Yep, those little salted fish that typically end up on pizza. To be honest, don’t care for anchovies, but for some reason when they’re combined with the other ingredients…