by Michael Saba Sep 6, 2018
Data and analytics: The cure for agency client churn
Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.
by Karissa Austin Aug 14, 2018
10 data presentation tips to prove value to your clients
Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.
by Karissa Austin Aug 9, 2018
How to turn vanity metrics into actionable metrics
For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.
by Nick Jackson Jun 19, 2018
5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing
CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.
by Adam Carbonneau May 21, 2018
Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency
No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.
by Madelyn Newman Apr 18, 2018
HIPAA call tracking checklist: Best practices for maintaining compliance
If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.
by Michael Saba Apr 9, 2018
How CallRail and Digible helped a client cut CPL by 33%
Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.
by Anna Charity Feb 26, 2018
Why call data looks different in CallRail, Google Analytics, and Google Ads
Call tracking reports are critical for marketers to prove ROI, but why does the data look different between CallRail, Google Analytics, and Ads?
by Michael Saba Feb 26, 2018
Conversion tracking differences between Microsoft Ads and Google Ads
In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.
by Kate McGaughey Jan 2, 2018
How to Track Your Social Media ROI
Determining the ROI of your social media efforts may seem like a daunting task. Use these tips to set goals, choose metrics and define success.
by Madelyn Newman Nov 20, 2017
How to Create a Phone Call Dashboard in Google Analytics or Google Data Studio
Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time.
by Amber Guidry Jun 1, 2017
Track Your Trade Show Marketing ROI
How do you know if your investment in trade show sponsorship was worth it? With CallRail, you can easily track attribute leads and track trade show ROI.
by Janaye McGrew Nov 23, 2016
How to measure ROI with call tracking
Are you missing out on the data that you need to measure your ROI? Without call tracking, you may not see the full your marketing efforts and results.