by Charlie Braithwaite  Jul 6, 2020

PPC and SEM reporting tools

An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.

by Billy Watts  Jun 12, 2020

How to change attribution models in Google Analytics

You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.

by Anna Charity  May 28, 2020

Better attribution reporting with HubSpot and CallRail integration

Learn how you can achieve next-level attribution reporting by integrating HubSpot and CallRail.

by Tony Lael  Apr 20, 2020

Understanding Marketing Performance with Comprehensive Reporting

Fannit's Tony Lael shares the 5 most important metrics to understand and track for business growth.

by Andrew Astleford  Apr 17, 2020

Gain insights from customer interactions with Conversation Intelligence & Form Tracking

Save time identifying business trends and opportunities with CallRail’s Form Tracking and Conversation Intelligence tools to strengthen your marketing strategies.

by Bryan Elder  Apr 1, 2020

Import CallRail Data to Google Sheets

Get the most out CallRail and automate your reports with our step-by-step guide to getting recent calls from your CallRail account into Google Sheets.

by Dan Wakefield  Mar 4, 2020

What you need to know about attribution windows

Learn about the different types of attribution windows and formats for reporting.

by Jason Rozenblat  Feb 17, 2020

Validate your sales enablement strategy with better reporting

Without insight into your sales enablement performance, your department is unable to validate the results of its own efforts and use that feedback to improve its sales strategy.

by Dan Wakefield  Jan 15, 2020

Better attribution reporting with Google Analytics and CallRail

Maximize campaigns and cast the widest marketing net without adding more time, expenses, or resources to your operation.

by Stephanie Ohlemacher  Nov 20, 2019

How to create a marketing dashboard for executives

Simplify the abundance of data you have from numerous sources through a marketing dashboard. Learn where to start and how, here.

by Karissa Austin  Nov 18, 2019

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.

by Ryan Garrow  Nov 11, 2019

How agencies can prove positive marketing ROI to clients

How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.

by Adam Arkfeld  Oct 18, 2019

How to guarantee shareholders understand your ROI

In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.

by Anthony Krolczyk  Sep 10, 2019

5 pro tips for cross-channel call attribution

Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.

by Andrew Astleford  Sep 3, 2019

An in-depth look at CallRail’s reporting features

CallRail's advanced reporting features make it easier than ever to make sense of your call analytics -- here's how to get started.

by Ben Hicks  Jul 12, 2019

How to analyze your data to improve engagement on your website

Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.

by Melissa Garner  Apr 12, 2019

Improve client retention with multi-touch attribution

Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

by Zack Bedingfield  Feb 6, 2019

PPC reporting: The key metrics you need in every report

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

by Michael Saba  Jan 17, 2019

How to calculate ROI for campaigns, agency work, and everything in between

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.

by Karissa Austin  Jan 15, 2019

How to make your agency indispensable with data-driven marketing

Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.

by Jules Tompkins  Dec 10, 2018

How to help your clients focus on the marketing metrics that really matter

With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.

by Zack Bedingfield  Dec 7, 2018

Client reporting 101

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

by Sean Thomas Martin  Sep 10, 2018

5 simple ways agencies can convince their clients to increase ad spend

Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.

by Dedra Mitchell  Sep 10, 2018

CAC and CPL 101: Why these metrics matter to agency clients

CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.

by Michael Saba  Sep 6, 2018

Data and analytics: The cure for agency client churn

Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.