by Stephanie Ohlemacher  Nov 20, 2019

How to create a marketing dashboard for executives

This is a guest post from our friends at Wonderist Agency in San Diego. Wonderist is a dental marketing agency focused on helping practices increase new patient numbers and implement cohesive dental marketing strategies. As an executive, having your finger on the pulse of your business’s marketing is imperative. Knowing how your customers are finding…

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by Karissa Austin  Nov 18, 2019

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab works with a variety of fast-growing clients. With clients across the country and just over two years in business, the group has already earned awards from Clutch (2018 and 2019) and was listed among the top digital agencies by Built in Chicago earlier this year.  Unlike most agencies, however, SearchLab operates…

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by Ryan Garrow  Nov 11, 2019

How agencies can prove positive marketing ROI to clients

This is a guest post by our friends at Logical Position, a Portland-based digital marketing agency. There’s a famous saying in the advertising world from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has always been important to prove to your…

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by Adam Arkfeld  Oct 18, 2019

How to guarantee shareholders understand your ROI

This guest post was written by our friends at Edison21, a digital marketing agency that specializes in PPC advertising and reporting for Shopify store owners. ROI (return on investment) is a surprisingly tricky metric to track and communicate in your digital marketing campaign. Proper ROI reporting shows if a digital campaign is working and a…

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by Anthony Krolczyk  Sep 10, 2019

5 pro tips for cross-channel call attribution

This is a guest post by Anthony Krolczyk, Brand Director at LumenAd. As one of CallRail’s Agency Partners, LumenAd specializes in organizing CallRail conversion data for a holistic view of all digital investments. Built within a proven framework for unifying programmatic, direct, search and social data, LumenAd consolidates all your advertising functions into one intuitive…

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by Andrew Astleford  Sep 3, 2019

An in-depth look at CallRail’s reporting features

Organizing your call analytics in an impactful way that’s also easy to understand is an extensive undertaking even for seasoned marketers. When reporting on lead generation and marketing attribution for your business or a client, the breadth and depth of information at your fingertips can be overwhelming. Still, understanding the full picture of a campaign’s…

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by Ben Hicks  Jul 12, 2019

How to analyze your data to improve engagement on your website

We all know that Google Analytics (GA) is the data analytics tool most commonly used to analyze marketing performance and guide overall strategy. And there’s a reason it’s such a popular tool: The data you get is invaluable. But when it comes to improving user experience, looking at data from GA doesn’t tell the full…

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by Nick Jackson  Jun 28, 2019

How to calculate automotive marketing ROI for your dealership

According to 2017 data collected by the National Automobile Dealers Association (NADA), dealerships across the United States are spending over 55 percent of their advertising budget on internet ads. (This figure works out to an average monthly ad spend of $26,750 per month.) And this research tracks with another study of over 300 dealerships, which…

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by Melissa Garner  Apr 12, 2019

Improve client retention with multi-touch attribution

Video Transcription: [Greg] People bounced between the desktop, their smartphones, stores, and back and forth. And so tracking all of that activity is really challenging. Next slide, please. So once upon a time, we had a handful of traditional media. They were fairly straightforward, easy to buy, creative was pretty straightforward in most cases. And…

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by Zack Bedingfield  Feb 6, 2019

PPC reporting: The key metrics you need in every report

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful PPC reports, all of our work is for naught. Going from PPC campaign creation to bid, to clicks…

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by Michael Saba  Jan 17, 2019

How to calculate ROI for campaigns, agency work, and everything in between

Just as there are many different forms of marketing — agency marketing, campaign marketing, referral / relationship marketing — there’s an equally diverse range of methods for calculating ROI on those initiatives. Depending on the size and scope of the specific campaign (or the wider time period you’re measuring), ROI calculation can require anything from…

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by Karissa Austin  Jan 15, 2019

How to make your agency indispensable with data-driven marketing

It’s 2019, and digital marketing isn’t all that groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). But simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of…

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by Jules Tompkins  Dec 10, 2018

How to help your clients focus on the marketing metrics that really matter

There’s a debate in the baseball world around one very conventional statistic: Pitcher wins and losses. For decades, both fans and team executives have looked to this metric as a key indicator of a pitcher’s value. And while most have all but abandoned pitcher wins as any kind of meaningful indicator of pitching performance, it…

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by Zack Bedingfield  Dec 7, 2018

Client reporting 101

Introduction [Anna] All right. So, again, thank you, everyone, for your patience. We’re really excited for today’s webinar. And it’s going to focus primarily on client reporting, so proving the effectiveness of your marketing for your clients, or maybe you work at an agency, maybe you have some in-house responsibilities, like a RPPC manager. And…

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by Sean Thomas Martin  Sep 10, 2018

5 simple ways agencies can convince their clients to increase ad spend

Convincing your clients to increase their ad spend is one of the toughest conversations you can have if you work at an SEM agency. There can be multiple reasons behind your desire to increase your client’s budget. Maybe you’ve seen consistent success and are trying to ramp up their campaigns. Maybe you’re running a percentage-of-ad-spend…

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by Dedra Mitchell  Sep 10, 2018

CAC and CPL 101: Why these metrics matter to agency clients

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

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by Michael Saba  Sep 6, 2018

Data and analytics: The cure for agency client churn

In the fast-paced world of agency marketing, it’s easy to fixate purely on outcomes: You want to finish the campaign, fulfill the terms of your contract, and move on to the next project. But if your agency strategy doesn’t account for churn — as in, how you’re going to entice your client to renew their…

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by Karissa Austin  Aug 14, 2018

10 data presentation tips to prove value to your clients

You know the expression, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” There’s an equivalent when it comes to data presentation: “If you put compelling data into a mediocre presentation, will your clients be convinced to keep you on retainer?” When digging through…

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by Karissa Austin  Aug 9, 2018

How to turn vanity metrics into actionable metrics

Imagine you’re a fine art collector having framed work hung up on a wall in your home. You admire how beautiful your new abstract painting looks with your modern furniture — until the nails bend ever so slightly too much, and the entire frame comes crashing to the floor. Your art is damaged, there’s glass…

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by Nick Jackson  Jun 19, 2018

5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

Marketing agencies have to use a variety of tools and platforms to understand how well their efforts are working to help their clients reach their goals. Unfortunately, these platforms are often siloed and specialize in only one facet of the buyer’s journey, muddling the reality of true performance. But you can integrate CallRail with many…

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by Adam Carbonneau  May 21, 2018

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

This is a guest post by Adam Carbonneau, a digital marketing manager at Whitehardt. Adam oversees the organic online efforts of Whitehardt’s law firm clients. Radio spots, television commercials, websites, landing pages, print copy, PPC campaigns… You have all the options for advertising that your clients could want or dream of, yet, how can your clients…

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by Madelyn Newman  Apr 18, 2018

HIPAA call tracking checklist: Best practices for maintaining compliance

From appointment scheduling to patient education, billing, referrals, and prescription refills, tons of doctor-to-patient communication happens over the phone. These phone calls are protected under the Health Insurance Portability and Accountability Act (HIPAA) and if you’re a healthcare provider or an agency that services one, you need to ensure you’re keeping this data secure. You…

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by Michael Saba  Apr 9, 2018

How CallRail and Digible helped a client cut CPL by 33%

Real estate marketing for rental properties can be similar to working with a franchise. You’ll serve many individual businesses who have similar strategic goals, yet also have their own unique quirks owing to geography, demographics, and the management style of their owner-operators. Digible is a Denver-based digital marketing agency specializing in advertising campaigns for multi-family…

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by Anna Niles  Feb 27, 2018

Why call data looks different in CallRail, Google Analytics, and Google Ads

When it comes to call tracking reporting, one challenge a lot of marketers face is making sense of the discrepancies between call data, and related data within Google Analytics (GA) and Google Ads( formerly AdWords.) Sure, analyzing mismatched data can be daunting, but have no fear! We’ve broken it down for you so you can…

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by Michael Saba  Feb 26, 2018

Conversion tracking differences between Microsoft Ads and Google Ads

When it comes to paid search, conversion tracking is the most important metric you’ll measure. Keeping tabs on the effectiveness of your ad buys will help you determine the kinds of content and keywords that are delivering the best ROI, so you can fine-tune your efforts and maximize your returns. But there are many different…

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by Kate McGaughey  Jan 2, 2018

How to Track Your Social Media ROI

Determining the return on investment (ROI) of your social media marketing efforts can seem like a daunting task. The internet is full of how-to guides and best practices promising results, but at the end of the day, how are you going to justify the time and money you’ve spent on social media marketing and reconcile…

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by Madelyn Newman  Nov 20, 2017

How to Create a Phone Call Dashboard in Google Analytics or Google Data Studio

What are Phone Call Dashboards for Google Analytics and Google Data Studio? Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time. This includes metrics such as the marketing source, the paid keywords used in search, the duration of the phone call,…

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by Amber Guidry  Jun 1, 2017

Track Your Trade Show Marketing ROI

Should you include trade show sponsorships in your budget? In short, yes. But how do you know if your investment was worth it?  Managing your marketing dollars is already a challenge in itself, and the last thing you want to do is question whether those dollars were spent on the right trade show tactics. Among…

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by Janaye McGrew  Nov 23, 2016

How to measure ROI with call tracking

Track ROI with call tracking and analytics Return on investment, or ROI, is used to measure success over time and helps steer future business decisions. ROI is especially important when it comes to marketing. Your marketing ROI illuminates which marketing channels you should be spending money on and the tools that are worth investing in.…

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