by Charlie Braithwaite Jul 6, 2020
PPC and SEM reporting tools
An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.
by Billy Watts Jun 12, 2020
How to change attribution models in Google Analytics
You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.
by Anna Charity May 28, 2020
Better attribution reporting with HubSpot and CallRail integration
Learn how you can achieve next-level attribution reporting by integrating HubSpot and CallRail.
by Tony Lael Apr 20, 2020
Understanding Marketing Performance with Comprehensive Reporting
Fannit's Tony Lael shares the 5 most important metrics to understand and track for business growth.
by Andrew Astleford Apr 17, 2020
Gain insights from customer interactions with Conversation Intelligence & Form Tracking
Save time identifying business trends and opportunities with CallRail’s Form Tracking and Conversation Intelligence tools to strengthen your marketing strategies.
by Bryan Elder Apr 1, 2020
Import CallRail Data to Google Sheets
Get the most out CallRail and automate your reports with our step-by-step guide to getting recent calls from your CallRail account into Google Sheets.
by Dan Wakefield Mar 4, 2020
What you need to know about attribution windows
Learn about the different types of attribution windows and formats for reporting.
by Jason Rozenblat Feb 17, 2020
Validate your sales enablement strategy with better reporting
Without insight into your sales enablement performance, your department is unable to validate the results of its own efforts and use that feedback to improve its sales strategy.
by Dan Wakefield Jan 15, 2020
Better attribution reporting with Google Analytics and CallRail
Maximize campaigns and cast the widest marketing net without adding more time, expenses, or resources to your operation.
by Stephanie Ohlemacher Nov 20, 2019
How to create a marketing dashboard for executives
Simplify the abundance of data you have from numerous sources through a marketing dashboard. Learn where to start and how, here.
by Karissa Austin Nov 18, 2019
SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream
Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.
by Ryan Garrow Nov 11, 2019
How agencies can prove positive marketing ROI to clients
How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.
by Adam Arkfeld Oct 18, 2019
How to guarantee shareholders understand your ROI
In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.
by Anthony Krolczyk Sep 10, 2019
5 pro tips for cross-channel call attribution
Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.
by Andrew Astleford Sep 3, 2019
An in-depth look at CallRail’s reporting features
CallRail's advanced reporting features make it easier than ever to make sense of your call analytics -- here's how to get started.
by Ben Hicks Jul 12, 2019
How to analyze your data to improve engagement on your website
Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.
by Melissa Garner Apr 12, 2019
Improve client retention with multi-touch attribution
Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.
by Zack Bedingfield Feb 6, 2019
PPC reporting: The key metrics you need in every report
Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.
by Michael Saba Jan 17, 2019
How to calculate ROI for campaigns, agency work, and everything in between
We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.
by Karissa Austin Jan 15, 2019
How to make your agency indispensable with data-driven marketing
Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.
by Jules Tompkins Dec 10, 2018
How to help your clients focus on the marketing metrics that really matter
With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.
by Zack Bedingfield Dec 7, 2018
Client reporting 101
Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.
by Sean Thomas Martin Sep 10, 2018
5 simple ways agencies can convince their clients to increase ad spend
Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.
by Dedra Mitchell Sep 10, 2018
CAC and CPL 101: Why these metrics matter to agency clients
CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.
by Michael Saba Sep 6, 2018
Data and analytics: The cure for agency client churn
Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.