You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.

Learn how you can achieve next-level attribution reporting by integrating HubSpot and CallRail.

Fannit's Tony Lael shares the 5 most important metrics to understand and track for business growth.

Watch on-demand CallRail's Digital Marketing Boot Camp and start creating a holistic digital marketing strategy for your business with a full day’s worth of knowledge.

Save time identifying business trends and opportunities with CallRail’s Form Tracking and Conversation Intelligence tools to strengthen your marketing strategies.

Get the most out CallRail and automate your reports with our step-by-step guide to getting recent calls from your CallRail account into Google Sheets.

Learn about the different types of attribution windows and formats for reporting.

Without insight into your sales enablement performance, your department is unable to validate the results of its own efforts and use that feedback to improve its sales strategy.

Maximize campaigns and cast the widest marketing net without adding more time, expenses, or resources to your operation.

Simplify the abundance of data you have from numerous sources through a marketing dashboard. Learn where to start and how, here.

Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.

How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.

In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.

Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.

CallRail's advanced reporting features make it easier than ever to make sense of your call analytics -- here's how to get started.

Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.

In-depth analysis of automotive marketing ROI is difficult, but critical for dealerships. Here's how to use ROI analysis to drive more leads and sales.

Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.

Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.

With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.

CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.