New Features


Add clarity to your call tracking with voicemail reporting

Posted by
on January 24, 2019
red arrow pointing at phone

Voicemail Reporting for More Accurate Call Data We’re excited to introduce some recent enhancements to our reporting engine that will enable CallRail users to identify all received voicemails, which will help improve your overall reporting accuracy. With this enhancement, calls that route to your destination number’s voicemail system will be recognized in CallRail as a…

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CallRail onboarding made easy: Testing DNI with a single click

Posted by
headshot of Anna Niles
on July 13, 2018
man holding a smartphone and pointing

When it comes to achieving a complete understanding of the buyer’s journey, CallRail’s Dynamic Number Insertion feature is a must-have for marketers who work with call data. By installing a snippet of code on your site, you’ll gain a better understanding of the sources and channels that are driving calls to your business — unlocking…

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CallRail’s A/B testing integration with Optimizely X

Posted by
on July 12, 2018

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…

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Improve bidding strategy with new Call Highlights report

Posted by
headshot of Anna Niles
on June 13, 2018
person taking notes and reviewing analytics at a desk

With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely…

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How to use CallRail phone numbers for local marketing

Posted by
on April 27, 2018
floating telephones

Note: Erica Hawkins authored the original version of this blog post and contributed to the content below. How often do you find yourself grabbing your cell phone to find a local business? Between living busy lives and having our smartphones constantly at our fingertips, it’s likely that you’re using your phone to manage the purchases…

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Hands-on with CallRail’s new Bulk Edit tool

Posted by
on April 13, 2018
origami ships

The long-awaited and much-anticipated bulk edit tool has finally arrived here at CallRail, and we’ve never been more excited to help you go under the hood with your tracking numbers. Before diving in — we want to dedicate this one to the power users. You know who you are. You’ve got dozens and sometimes hundreds…

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Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

Posted by
headshot of Anna Niles
on January 30, 2018
Sideview of two marketers strategizing together

A solid understanding of what happens during phone conversations is fundamental for reaching marketing or departmental goals. CallRail alleviates much of this frustration by providing predefined keywords via Keyword Spotting. While this is a game-changer when it comes to categorizing and scoring calls, it is only as effective as the words or phrases you know…

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