Home Service Providers: Marketing Best Practices for Web and Beyond

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on April 21, 2017

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

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Google Algo and AdWords Changes to Watch in 2017

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on March 16, 2017

By some reports, Google controls nearly two-thirds of the organic search industry. This means that two-thirds of consumers trust Google to help them find a restaurant nearby or the best lawn mower or a pet groomer. If you are not paying attention to the changes they make (on a near daily basis), your brand will…

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Which Google Searches Make Your Phone Ring?

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on September 21, 2015

You know how valuable phone calls are to your business. You know that a ringing phone is better than a click on an online form any day. The problem is, you don’t know what is making some people call, and why others aren’t calling. Even if you have some level of call tracking, the odds…

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New Feature: Google AdWords Manual Conversion Import

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on April 3, 2014

Manually Upload Call Conversions into Adwords CallRail now offers two options for importing calls as conversions into Google Adwords. You’ve always been able to use our automatic integration via Google Analytics, now you have the additional option to manually import calls as conversions by uploading a spreadsheet into Google AdWords. Our Adwords Manual Conversion Import…

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Report Conversions Based on Call Length

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on January 31, 2014

Filtering Calls by Length For Better Reporting Since the day we launched CallRail, one question we’ve heard consistently has been “can I identify phone call conversions based on the length of the call”. To those of you who are disciplined enough to quickly hang up on telemarketers in the pursuit of clean data and unwasted…

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CallRail Now Integrates with Google Universal Analytics

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on December 17, 2013

Get Complete Conversion Data with our Google Universal Analytics Call Tracking Integration Now CallRail integrates with Universal Analytics, a more complete way to report and analyze data in Google Analytics. This means you can track your calls next to your online and offline data with more insight into visitor interactions than ever before. CallRail gives you…

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Call Tracking with Visitor Timelines in a (not provided) World

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on September 23, 2013

You’re about to be (not provided) like you’ve never been (not provided) before. For online marketers everywhere, the day has come: September 23rd will be the day we remember as the “notprovidapocalypse”. Google is moving entirely to secure search, cutting off organic keyword data entirely. In October 2011, Google began redirecting users who were logged…

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Viewing First Time Callers in Google Analytics

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on July 25, 2013

CallRail reports every call to Google Analytics, but I only want to see new callers. How can I do this? Integrating call tracking and Google Analytics is a great way to track which pages a caller has visited on your website Calls are reported as page views in Google Analytics and repeat callers can appear more…

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