What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

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on February 16, 2018
will Google's new global tag affect call tracking and analytics

If you’ve recently wandered into the admin area of your Google Analytics account, you may be wondering, “What is this new gtag.js script showing as my tracking snippet?” We’ve come to know the Universal Analytics (analytics.js) script since 2013, when it replaced Classic Analytics (ga.js) as the script for tracking the interactions on our websites.…

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Home Service Providers: Marketing Best Practices for Web and Beyond

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on April 21, 2017

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

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Google Algo and AdWords Changes to Watch in 2017

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on March 16, 2017

Google AdWords and Algorithm Changes to Watch in 2017 By some reports, Google controls nearly two-thirds of the organic search industry. This means that two-thirds of consumers trust Google to help them find a restaurant nearby or the best lawn mower or a pet groomer. If you are not paying attention to the changes they…

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Which Google Searches Make Your Phone Ring?

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on September 21, 2015

You know how valuable phone calls are to your business. You know that a ringing phone is better than a click on an online form any day. The problem is, you don’t know what is making some people call, and why others aren’t calling. Even if you have some level of call tracking, the odds…

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New Feature: Google AdWords Manual Conversion Import

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on April 3, 2014

Manually Upload Call Conversions into Adwords CallRail now offers two options for importing calls as conversions into Google Adwords. You’ve always been able to use our automatic integration via Google Analytics, now you have the additional option to manually import calls as conversions by uploading a spreadsheet into Google AdWords. Our Adwords Manual Conversion Import…

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