Google Ads


Call campaign tactics: Call-only ads vs call extensions

Posted by
on October 23, 2019

More than 60% of Google’s search engine traffic came from mobile devices through the first six months of 2019, as more and more consumers moved their online purchasing journeys from desktop to mobile. For small business owners and digital marketers, call-only ads and call extensions are effective ways to capitalize on this trend, improve mobile…

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Google Analytics & Google Ads

Posted by
Melissa Garner
on May 9, 2019
Image of open laptop on table with Google Ads on screen

Introduction Thank you all again so much for joining us today for the “CallRail, Google Analytics, and Google Ads” webinar. We appreciate you logging in and just to let you know, this will be…today’s webinar will basically be an overview and understanding of the basic setup and benefits associated with Google Analytics and Google Ads.…

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How to cut your Cost Per Lead with Google Ads

Posted by
Ryan Garrow
on September 14, 2018
marketing planning meeting

As the old saying goes, “you have to spend money to make money” — but no one said you have to spend an arm and a leg. In fact, many online advertisers using Google Ads pay more for leads than they really have to. There are many reasons for this, but most of them boil…

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Optimizing Google Ads for call tracking insights

Posted by
on September 4, 2018

Google Ads (formerly AdWords) helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by…

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How CallRail can improve your Google Ads lead tracking

Posted by
on March 21, 2018
call tracking for client retention

What is Google Ads? Google Ads (formerly known as AdWords) is the most popular pay-per-click ad platform for marketing. When someone uses Google to search for an answer to a question or a new service, Ads delivers relevant paid advertising like this: The first three results are pay-per-click ads (or PPC), meaning you only have…

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Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Posted by
Ryan Garrow
on March 7, 2018
how ppc agencies can help businesses beyond just running ads

This is a guest post from Ryan Garrow, an Enterprise Strategist at Logical Position and a driving force behind its rapid growth and nationally-recognized success. PPC agencies sell platforms like Google Ads and Microsoft Advertising (formerly bing ads) to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, help propel huge gains…

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Feature Update: Send a call’s value to Google Ads

Posted by
on March 7, 2018
A hand holds a lightbulb in front of a blue background

CallRail’s Google Ads integration (previously AdWords) is one of our most popular features. Sending phone conversions directly into Google Ads helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the Google Ads API is the ability to match…

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What is ROAS?

Posted by
Zack Bedingfield at CallRail
on November 6, 2017
callrail-adwords

What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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