How CallRail can improve your AdWords lead tracking

Posted by
on March 21, 2018
callrail-adwords

What is Google AdWords? Google AdWords is the most popular pay-per-click ad platform for marketing. When someone uses Google to search for an answer to a question or a new service, AdWords delivers relevant paid advertising like this: The first three results are pay-per-click ads (or PPC), meaning you only have to pay when someone…

Continue Reading

Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Posted by
on March 7, 2018
Woman working on laptop while sitting in booth

This is a guest post from Ryan Garrow, an Enterprise Strategist at Logical Position and a driving force behind its rapid growth and nationally-recognized success. Ryan joined Logical Position in 2015 through the acquisition of TQE-Marketing, where he was the CEO. He has four children under five years old, owns five businesses, and loves hiking, Pacific Northwest…

Continue Reading

Feature Update: Send a call’s value to Google AdWords

Posted by
on March 7, 2018
lightbulb blue background

CallRail’s Google AdWords integration is one of our most popular features. Sending phone conversions directly into AdWords helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the AdWords API is the ability to match inbound phone call leads…

Continue Reading


What is ROAS?

Posted by
Zack Bedingfield at CallRail
on November 6, 2017
callrail-adwords

What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

Continue Reading

What is Parallel Tracking in AdWords?

Posted by
on November 2, 2017

What is Parallel Tracking in AdWords? Parallel tracking is a method of loading a landing page URL of an ad separately from a tracking URL, which loads in the background, in order to decrease landing page load time. Effective 2018 AdWords will use this type of tracking by default for all ads. Previously, the user…

Continue Reading

15 Minutes to Improved AdWords Call Lead Engagement

Posted by
on August 14, 2017

J.P. VanderLinden is Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO. Learn more at embertribe.com. You already know that  CallRail and AdWords go together like peanut butter and jelly, like milk and cookies, like macaroni and… you get the idea. But are you taking full…

Continue Reading

Google Adwords Now Lets You Bid for More Calls

Posted by
on July 27, 2017

New ‘bid adjustments’ from Google AdWords let you pay to encourage more calls Google began a limited rollout of an AdWords update yesterday that allows users to adjust their bids in order to influence how often their click-to-call ad extensions appear. Google plans to expand this update to all users by the end of the…

Continue Reading

(888) 907-4718 Sign Up Free
Support Sign In