How to Get the Most Out of Automotive PPC

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on December 1, 2016
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The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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View Which Keywords Drive Calls from Mobile Search

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on November 28, 2016
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CallRail’s new Google AdWords Mobile Click-to-Call integration offers customers the ability to track calls from call extensions at the keyword level. By 2018, mobile search is projected to generate 73 billion calls to businesses. Google’s reaction to the influx of mobile dependent consumers has been to release campaign features like click-to-call and call only ads…

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Drive More Calls with AdWords Call Extensions

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on November 17, 2016
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Today, more than 65 percent of time spent on digital media is spent on mobile, meaning it’s more important now than ever to pay attention to your audience’s behavior and optimize your web presence for phone leads. This goes well beyond creating a mobile optimized website. You’ll want to make sure your marketing strategy is…

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Optimizing AdWords for Call Tracking Insight

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on August 22, 2016
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Google AdWords gives you the power to reach new and existing customers to your business each time they browse the web. As one of the top advertising tools used by marketers, Google AdWords appeases marketing budgets of all sizes and works for any business looking to track ad spend and ROI. To pack an extra punch…

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How to Optimize Adwords Campaigns using Call Tracking

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on June 23, 2016
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  AdWords has proven to be extremely effective in generating targeted leads and offers multiple features that allow advertisers to track the performance of their campaigns. One of the features that Google offers is the ability to track calls from ads. With Google’s forwarding numbers, advertisers can track calls generated by Google call extensions or…

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AdWords & Call Tracking: How to Enhance Your PPC Campaigns

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on March 28, 2016
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When it comes to generating powerful ad campaigns, nothing beats Google AdWords. The search engine’s proprietary PPC platform gives businesses a plethora of powerful tools to ensure their online ads are seen by the right people in order to generate leads and customers. While Google AdWords is stellar on its own, it can be made…

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Which Google Searches Make Your Phone Ring?

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on September 21, 2015
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You know how valuable phone calls are to your business. You know that a ringing phone is better than a click on an online form any day. The problem is, you don’t know what is making some people call, and why others aren’t calling. Even if you have some level of call tracking, the odds…

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