AdWords Announces Automatic Call Extensions for Mobile Search

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on January 11, 2017

Google has made another announcement about call extensions this week. In an email sent Monday, Google said they’ll be automatically adding call extensions to ads that don’t have them running when a phone number is featured “prominently” on the landing page. How “prominent” does a phone number have to be to qualify? We’re not sure,…

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Introducing CallRail’s new Direct to Google AdWords Integration

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on December 8, 2016

Integrating with Google AdWords allows you to track calls as conversions giving you full visibility into your PPC campaigns. In the past, CallRail users have pushed phone call conversions into their AdWords accounts through Google Analytics. But today, that all changes. We’re excited to announce a major update to our Google AdWords integration. CallRail can…

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How to Get the Most Out of Automotive PPC

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on December 1, 2016

The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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View Which Keywords Drive Calls from Mobile Search

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on November 28, 2016

CallRail’s new Google AdWords Mobile Click-to-Call integration offers customers the ability to track calls from call extensions at the keyword level. By 2018, mobile search is projected to generate 73 billion calls to businesses. Google’s reaction to the influx of mobile dependent consumers has been to release campaign features like click-to-call and call only ads…

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Drive More Calls with AdWords Call Extensions

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on November 17, 2016

Today, more than 65 percent of time spent on digital media is spent on mobile, meaning it’s more important now than ever to pay attention to your audience’s behavior and optimize your web presence for phone leads. This goes well beyond creating a mobile optimized website. You’ll want to make sure your marketing strategy is…

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Optimizing AdWords for Call Tracking Insight

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on August 22, 2016

Google AdWords gives you the power to reach new and existing customers to your business each time they browse the web. As one of the top advertising tools used by marketers, Google AdWords appeases marketing budgets of all sizes and works for any business looking to track ad spend and ROI. To pack an extra punch…

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How to Optimize Adwords Campaigns using Call Tracking

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on June 23, 2016

  AdWords has proven to be extremely effective in generating targeted leads and offers multiple features that allow advertisers to track the performance of their campaigns. One of the features that Google offers is the ability to track calls from ads. With Google’s forwarding numbers, advertisers can track calls generated by Google call extensions or…

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AdWords & Call Tracking: How to Enhance Your PPC Campaigns

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on March 28, 2016

When it comes to generating powerful ad campaigns, nothing beats Google AdWords. The search engine’s proprietary PPC platform gives businesses a plethora of powerful tools to ensure their online ads are seen by the right people in order to generate leads and customers. While Google AdWords is stellar on its own, it can be made…

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