How to Optimize Campaigns with CallRail’s AdWords Integration

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on February 16, 2018
Google Adwords banner

What is AdWords? AdWords is the advertising platform Google provides for running ads on the Google search engine results page. Advertisers bid on specific keywords and then any queries that contain those keywords in some shape or fashion triggers ads to show up.   How does the AdWords integration with CallRail work? CallRail’s AdWords integration…

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What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

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on February 16, 2018
will Google's new global tag affect call tracking and analytics

If you’ve recently wandered into the admin area of your Google Analytics account, you may be wondering, “What is this new gtag.js script showing as my tracking snippet?” We’ve come to know the Universal Analytics (analytics.js) script since 2013, when it replaced Classic Analytics (ga.js) as the script for tracking the interactions on our websites.…

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Agencies: Make the switch from Account Center to Customer Invoicing to streamline call tracking billing

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on February 13, 2018

Great news: you can now manage and customize invoices for each of your customers from a single account. CallRail’s newest addition to its toolbox for marketers includes a Customer Invoicing feature. Previously, if you wanted to bill your customers separately for their call tracking usage, we recommended that you use our Account Center feature. We’ve…

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How to get the most out of CallRail’s VWO integration

Posted by
on February 13, 2018
VWO

What is VWO? Visual Website Optimizer (VWO) is an online software used to A/B test different versions of webpages for effectiveness in achieving specific results. For example, if you wanted to know whether your website would convert more visitors into customers by changing the main headline on the homepage. VWO would allow you to easily…

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Automate and customize customer invoicing with these powerful new features

Posted by
on February 7, 2018

Call tracking can be an extremely lucrative revenue stream for your marketing agency. Reselling a service like CallRail can help you show your clients what’s working, and what’s not, while providing them with valuable information about their callers and leads. And if you’re a marketing agency selling call tracking services, then you understand how important…

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A Brief Overview of CallRail’s Zapier Integration

Posted by
Melissa Garner
on February 2, 2018

What is Zapier? Zapier is an application software that connects multiple apps you use daily in order to automate your workflow. Many web applications offer open APIs to allow developers room to build additional functionalities, but one of the main benefits of using Zapier is that you don’t have to have the experience of being…

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How to use Facebook Custom Audiences with Call Insights

Posted by
on December 14, 2017

Pro Facebook marketers know that campaigns succeed or fail because of audience targeting. After all, advertising on any channel is all about hitting the right person with the right offer at the right time. Luckily, Facebook Custom Audiences help you define a clear audience for each of your Facebook ads, which ensures you aren’t wasting…

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Introducing CallRail’s Facebook Integration

Posted by
on December 7, 2017
Facebook

It’s no secret that Facebook marketing is an integral part of any data-driven marketer’s playbook. Just last quarter, Facebook reported marketers spent over $9 million in advertising on their network. And with the launch of Facebook’s Call Now button nearly 2 years ago, phone call and text message conversions from Facebook have been growing. BIA/Kelsey estimates…

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What is Marketing Automation?

Posted by
Maritza Henriquez
on November 28, 2017
preparing business seo for voice search

What is Marketing Automation? Marketing automation is the software marketers use to communicate with their audiences, manage their databases, and extract valuable insight on the success of marketing efforts. It eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales. Why Do Marketers Use Automation? Email has historically been…

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What is ROAS?

Posted by
on November 6, 2017
What is Roas

What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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