Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

Posted by
Zack Bedingfield at CallRail
on April 20, 2018
callrail and unbounce work together to help digital marketers boost conversions, generate more leads, and learn more about their marketing campaign performance

What is Unbounce? Unbounce historically has been a landing page platform that makes it easy to build pages and iterate new variations that you can then test against previous iterations. Recently, however, they’ve made a shift to focus on conversions as a whole, even dubbing themselves a “conversion platform” by adding an additional suite of…

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How CallRail can improve your AdWords lead tracking

Posted by
on March 21, 2018
callrail-adwords

What is Google AdWords? Google AdWords is the most popular pay-per-click ad platform for marketing. When someone uses Google to search for an answer to a question or a new service, AdWords delivers relevant paid advertising like this: The first three results are pay-per-click ads (or PPC), meaning you only have to pay when someone…

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CallRail and Facebook, plus Facebook click-to-call (update)

Posted by
headshot of Anna Niles
on March 16, 2018

Updated: March 16, 2018 After the release of Facebook’s “call now” button almost three years ago, mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. It is expected that the annual number of mobile phone calls to businesses will reach 162 billion by 2019.   And with Facebook…

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Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Posted by
on March 7, 2018
Woman working on laptop while sitting in booth

This is a guest post from Ryan Garrow, an Enterprise Strategist at Logical Position and a driving force behind its rapid growth and nationally-recognized success. Ryan joined Logical Position in 2015 through the acquisition of TQE-Marketing, where he was the CEO. He has four children under five years old, owns five businesses, and loves hiking, Pacific Northwest…

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Feature Update: Send a call’s value to Google AdWords

Posted by
on March 7, 2018
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CallRail’s Google AdWords integration is one of our most popular features. Sending phone conversions directly into AdWords helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the AdWords API is the ability to match inbound phone call leads…

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