What is ROAS?

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on November 6, 2017
What is Roas

What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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What is Parallel Tracking in AdWords?

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on November 2, 2017

What is Parallel Tracking in AdWords? Parallel tracking is a method of loading a landing page URL of an ad separately from a tracking URL, which loads in the background, in order to decrease landing page load time. Effective 2018 AdWords will use this type of tracking by default for all ads. Previously, the user…

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15 Minutes to Improved AdWords Call Lead Engagement

Posted by
on August 14, 2017

J.P. VanderLinden is Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO. Learn more at embertribe.com. You already know that  CallRail and AdWords go together like peanut butter and jelly, like milk and cookies, like macaroni and… you get the idea. But are you taking full…

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Google Adwords Now Lets You Bid for More Calls

Posted by
on July 27, 2017

New ‘bid adjustments’ from Google AdWords let you pay to encourage more calls Google began a limited rollout of an AdWords update yesterday that allows users to adjust their bids in order to influence how often their click-to-call ad extensions appear. Google plans to expand this update to all users by the end of the…

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Home Service Providers: Marketing Best Practices for Web and Beyond

Posted by
on April 21, 2017

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

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Google to Change Exact Match Keywords Once Again

Posted by
on March 21, 2017

Expanding on their definition of exact match “close variants” in AdWords, a recent update by Google announced that close variants will soon ignore word order and function words (in, to, for, but, a, the, etc.) and other words that wouldn’t change the intent behind a search query. For the unfamiliar, the close variants update expanded…

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