15 Minutes to Improved AdWords Call Lead Engagement

Posted by
on August 14, 2017

J.P. VanderLinden is Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO. Learn more at embertribe.com. You already know that  CallRail and AdWords go together like peanut butter and jelly, like milk and cookies, like macaroni and… you get the idea. But are you taking full…

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Google Adwords Now Lets You Bid for More Calls

Posted by
on July 27, 2017

New ‘bid adjustments’ from Google AdWords let you pay to encourage more calls Google began a limited rollout of an AdWords update yesterday that allows users to adjust their bids in order to influence how often their click-to-call ad extensions appear. Google plans to expand this update to all users by the end of the…

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Home Service Providers: Marketing Best Practices for Web and Beyond

Posted by
on April 21, 2017

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

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Google to Change Exact Match Keywords Once Again

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on March 21, 2017

Expanding on their definition of exact match “close variants” in AdWords, a recent update by Google announced that close variants will soon ignore word order and function words (in, to, for, but, a, the, etc.) and other words that wouldn’t change the intent behind a search query. For the unfamiliar, the close variants update expanded…

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Google Algo and AdWords Changes to Watch in 2017

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on March 16, 2017

By some reports, Google controls nearly two-thirds of the organic search industry. This means that two-thirds of consumers trust Google to help them find a restaurant nearby or the best lawn mower or a pet groomer. If you are not paying attention to the changes they make (on a near daily basis), your brand will…

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Optimize Ad Spend with Integrated Call Data and Marin Software

Posted by
on February 16, 2017

Bid management software is a great tool for tracking and optimizing online marketing success. By setting specific rules about what results you’re looking for from  your advertising campaigns, Marin Software can automate your bidding for PPC campaigns, keywords, ad creative, and ad placement. With our new CallRail for Marin integration, you can now enhance the…

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