Access offline conversion data inside Bing Ads with CallRail’s new Bing Ads integration

Posted by
headshot of Anna Niles
on October 8, 2018
callrail's new integration with bing ads helps users to quickly see conversion data

The buyer’s journey is often unpredictable and inconsistent, complicating conversion analysis for marketers. With users discovering your business from several different channels, it is crucial for marketers to understand which combination of those interactions leads to a conversion from their paid campaigns. Now, with CallRail’s Bing Ads integration, marketers can access offline conversion data alongside…

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AMP up your call tracking with Accelerated Mobile Pages

Posted by
on October 1, 2018
mobile phone screen

With a cell phone an arm’s length away from most consumers, savvy marketers can’t ignore the importance of mobile web optimization and the mobile path to purchase experience. Mobile browsing now accounts for over half of all internet traffic, and is charted to keep increasing as our reliance on personal tech devices continues to grow.…

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Connecting Raven Tools and CallRail

Posted by
Melissa Garner
on September 20, 2018
floating red phones

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

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Optimizing Google Ads for call tracking insights

Posted by
on September 4, 2018

Google Ads helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by revealing detailed…

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Zapier Integrations: Google Sheets and CallRail

Posted by
on August 21, 2018
callrail google sheets logo

Google Sheets is a spreadsheet app that can be used to create, edit, and share spreadsheet documents — all you need is an internet connection. Why use the CallRail + Google Sheets Zap? Digital marketing is becoming an increasingly data-driven (and data-centric) line of work. Google Sheets is a way for marketers to easily organize…

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5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

Posted by
Nick Jackson
on June 19, 2018
callrail and adwords help marketers track leads

Marketing agencies have to use a variety of tools and platforms to understand how well their efforts are working to help their clients reach their goals. Unfortunately, these platforms are often siloed and specialize in only one facet of the buyer’s journey, muddling the reality of true performance. But you can integrate CallRail with many…

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Using call tracking with Salesforce: All your lead data in one place

Posted by
on May 21, 2018
businessman reviews charts

What is Salesforce? Salesforce is the leading CRM (Customer Relationship Management) platform. Technology like Salesforce helps companies keep track of their customers, as well as their information, interactions, stages of sales development, and more. The CallRail integration for Salesforce adds another level by helping sales and marketing professionals keep track of their calls in the…

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