Product Updates

Our product update section includes everything from the latest news about CallRail products and integrations to industry news and how that affects sales, marketing, and support departments. The CallRail team posts announcements, integration news (including the latest developments from Google Analytics & AdWords), and new features from CallRail. Read the latest from CallRail in the articles below.


Call campaign tactics: Call-only ads vs call extensions

Posted by
on October 23, 2019

More than 60% of Google’s search engine traffic came from mobile devices through the first six months of 2019, as more and more consumers moved their online purchasing journeys from desktop to mobile. For small business owners and digital marketers, call-only ads and call extensions are effective ways to capitalize on this trend, improve mobile…

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Google Ads switches to account-level call reporting: Is it right for your business?

Posted by
on September 24, 2019
analog phone and smartphone

Last year, Google announced that their call reporting service will transition from ad-level to the account-level, with the aim of making ad management easier for users. On September 9, 2019, Google automatically opted-in account-level call reporting for all users of call extensions, location extensions, and call-only ads.  The stated reason for this change is to…

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We built a brand new product: CallRail Form Tracking is here

Posted by
on June 19, 2019
CallRail form tracking

When we built CallRail back in 2011, we aimed to solve a particular problem. We wanted to connect three dots for businesses: their marketing, their website, and their inbound phone calls. As I write this, over 100,000 businesses now use CallRail to connect those dots — connecting the phone calls they’re receiving with the marketing…

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Why we need a messaging-first approach to MarTech

Posted by
on June 6, 2019

This is a guest post by Michael Sengbusch, the CEO and co-founder of Eletype, an intelligent assistant for marketing teams that uses Slack and MS Teams. Michael was recently featured at the CallRail Agency Summit in Chicago and is a frequent speaker at conferences on topics ranging from messaging platforms, digital marketing, social media and enterprise…

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Google Analytics & Google Ads

Posted by
Melissa Garner
on May 9, 2019
Image of open laptop on table with Google Ads on screen

Introduction Thank you all again so much for joining us today for the “CallRail, Google Analytics, and Google Ads” webinar. We appreciate you logging in and just to let you know, this will be…today’s webinar will basically be an overview and understanding of the basic setup and benefits associated with Google Analytics and Google Ads.…

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We’ve upgraded Account Center: New tools make client management easier than ever

Posted by
on April 29, 2019
metal keyring on white backdrop

Here on CallRail’s Product team, we’re dedicated to making multi-client management as easy and efficient as possible. That’s why we’re proud to announce several exciting new tools and enhancements in Account Center designed to help you get more done in less time. Streamlined client management These Account Center upgrades aim to make it even easier…

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