Our product update section includes everything from the latest news about CallRail products and integrations to industry news and how that affects sales, marketing, and support departments. The CallRail team posts announcements, integration news (including the latest developments from Google Analytics & AdWords), and new features from CallRail. Read the latest from CallRail in the articles below.


What is ROAS?

Posted by
on November 6, 2017
What is Roas

What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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What is Parallel Tracking in AdWords?

Posted by
on November 2, 2017

What is Parallel Tracking in AdWords? Parallel tracking is a method of loading a landing page URL of an ad separately from a tracking URL, which loads in the background, in order to decrease landing page load time. Effective 2018 AdWords will use this type of tracking by default for all ads. Previously, the user…

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Meet the New Keywords Spotted Report

Posted by
on November 2, 2017

In the age of big data, having a clearer send of advertising ROI is crucial for marketers in any size organization. That’s where we come in – call tracking and analytics can help you figure out what marketing campaigns are driving valuable phone call leads and which are missing the mark. And with the added…

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CallRail Quarterly Product Update: What’s New in Q3 2017

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on October 16, 2017

This past quarter we saw some great new releases inside the CallRail application. We were focused on improving our overall user experience, increasing the power and usability behind our Call Flow Builder, as well as introduced some great new reporting features. Ready to check it out? Here’s everything we shipped in Q3 of 2017: CallRail’s…

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How CallRail is Simplifying the Call Log Experience

Posted by
on September 21, 2017

CallRail’s Call Log is central to managing all inbound and outbound call activity; it’s the lift-off point for all of your valuable phone call insights. CallRail users come here to view phone calls in real-time, see which marketing campaigns are driving the best phone leads, view caller ID data, and so much more. That’s why, as…

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Introducing Responsive Routing: Intelligent Call Routing from CallRail

Posted by
on August 22, 2017

Where your inbound callers get routed significantly impacts how they convert to revenue. If you’re using CallRail’s Call Flow Builder, you can set up intelligent routing specific to your business that gets every caller to the right person, every time. The Call Flow Builder has always featured several customised call forwarding patterns  – simulcall, round…

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Check Out CallRail’s New Look and Feel

Posted by
on August 17, 2017

A good user interface is simple and intuitive, all while making it easy for users to understand, focus on, and complete their work. We’ve been talking with and listening to you our customers, and we appreciate your feedback on how to improve the CallRail experience. Now, we’re putting it into action. In the coming weeks, we’re…

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UI Refresh Q&A with CallRail UX Lead Kara Kelly

Posted by
on August 17, 2017
Kara Kelly, UX Lead at CallRail

Big changes are brewing at CallRail! We’ll soon be releasing a refreshed, redesigned version of our interface. Of course, an overhaul of this size requires a lot of planning and forethought, which is where our squad of UX / UI (User Experience / User Interface) design experts comes in. We sat down with CallRail’s UX…

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