Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

There’s no better way to learn about your customers than through conversations. Your phone calls tell you what products/services your customers purchased, their questions or objections, what stage of the sales cycle they’re in, and more. But mining calls for these valuable insights has historically been difficult, not to mention time-consuming. That’s why we’re excited…

Bad leads. The bane of any PPC marketer’s existence. You’re seeing conversions flow freely at a profitable rate and you think everything is great. All of a sudden – you receive an email from the client saying they’re getting a lot of phone calls, but they’re not the right kind of phone calls. Client number…

Phone calls are intimate, one-on-one conversations between you and your clients. While recording incoming calls can provide significant benefits in determining lead quality and training staff members, the contents of these conversations can clearly contain personal information. At CallRail, we take your call data security seriously. We understand how important the privacy and security of…

Giving More Control to Google In line with a string of changes that don’t necessarily take control out of your hands in AdWords (as long as you’re aware of them), but put more control into Google’s hands (see our posts on Google automatically showing phone numbers in ads, sometimes pulling numbers from GMB instead of…

The results are in and CallRail continues to top the G2 Crowd charts. Just this week, CallRail was named a Leader in G2 Crowd’s Inbound Call Tracking Results Index for Spring 2017, following suit in earning the top spot in Fall 2016. To qualify for inclusion in this category, a product must generate unique numbers…

If you’ve logged into your CallRail account recently you might have noticed the Copilot icon is missing. Don’t worry – all of that valuable in-depth information about your inbound leads isn’t going anywhere, nor is outbound dialing or the CallRail softphone. What we heard most often from users was that the data inside Copilot was…

Just a few months ago we brought you several highly-requested features to the CallRail mobile app, and the reception from our customers was exceptional. Today, I couldn’t be more excited to follow-up with another game-changing mobile app update – SMS messaging to your tracking numbers on-the-go. Send and Receive Texts Right Inside the CallRail App…

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

As we continue to update the CallRail application with new features and product enhancements, it can be hard to keep up. That why’s we’re introducing our quarterly product updates where we fill you in on everything that’s new inside of CallRail for the past quarter. This past quarter we were focused on overall usability and…