How to Get the Most Out of Automotive PPC

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on December 1, 2016
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The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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View Which Keywords Drive Calls from Mobile Search

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on November 28, 2016
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CallRail’s new Google AdWords Mobile Click-to-Call integration offers customers the ability to track calls from call extensions at the keyword level. By 2018, mobile search is projected to generate 73 billion calls to businesses. Google’s reaction to the influx of mobile dependent consumers has been to release campaign features like click-to-call and call only ads…

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Drive More Calls with AdWords Call Extensions

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on November 17, 2016
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Today, more than 65 percent of time spent on digital media is spent on mobile, meaning it’s more important now than ever to pay attention to your audience’s behavior and optimize your web presence for phone leads. This goes well beyond creating a mobile optimized website. You’ll want to make sure your marketing strategy is…

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Introducing CallScribe: Call Transcriptions, Powered by Conversation Intelligence

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on November 9, 2016
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Phone calls provide a wealth of information you just can’t get from website clicks. These one-on-one conversations offer in-depth details about your customers, and how you can improve your sales, marketing, and service organizations. But obtaining all that valuable data can be difficult, and listening to every call recording isn’t always feasible. That’s why we’re…

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Our Top Call Tracking Tips for Sales Teams

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on October 25, 2016
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Streamlining the sales process is something that’s top of mind for many of our clients, and as a result, it’s also top of mind for us. It’s no surprise that our clients care about best practices when it comes to implementing and running their sales tools, in fact, according to Brainshark, 55% of top-performing companies are driving productivity…

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Route Calls by Location with Geo-Routing

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on October 13, 2016
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If your company serves multiple geographic areas, or has multiple locations that serve different areas, ensuring callers reach the right person on the other end of the phone line can prove difficult. Your clients don’t enjoy being put on hold and transferred, or having to repeat the same information time and time again from agent to agent. In…

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Create Custom Call Reports with Filters

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on October 12, 2016
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Getting the most out of your phone call analytics is not always a simple task. With so much data at your fingertips, it can be hard to unearth the full story of what’s happening with your marketing campaigns. Here at CallRail, we believe your call log and reports should be easy to navigate and understand.…

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Customize Call Data with Integration Filters

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on September 1, 2016
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Injecting call data into your other marketing tools is one of the most beneficial ways to get the most out of your call tracking. But when it comes to integrating your call and marketing analytics, it’s important to have the most accurate and useful data available. You don’t want unnecessary call data muddling your database. That’s why…

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