Our product update section includes everything from the latest news about CallRail products and integrations to industry news and how that affects sales, marketing, and support departments. The CallRail team posts announcements, integration news (including the latest developments from Google Analytics & AdWords), and new features from CallRail. Read the latest from CallRail in the articles below.


Home Service Providers: Marketing Best Practices for Web and Beyond

Posted by
on April 21, 2017

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

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CallRail Quarterly Product Update: What’s New in 2017

Posted by
on April 17, 2017

As we continue to update the CallRail application with new features and product enhancements, it can be hard to keep up. That why’s we’re introducing our quarterly product updates where we fill you in on everything that’s new inside of CallRail for the past quarter. This past quarter we were focused on overall usability and…

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Google to Change Exact Match Keywords Once Again

Posted by
on March 21, 2017

Expanding on their definition of exact match “close variants” in AdWords, a recent update by Google announced that close variants will soon ignore word order and function words (in, to, for, but, a, the, etc.) and other words that wouldn’t change the intent behind a search query. For the unfamiliar, the close variants update expanded…

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Google Algo and AdWords Changes to Watch in 2017

Posted by
on March 16, 2017

By some reports, Google controls nearly two-thirds of the organic search industry. This means that two-thirds of consumers trust Google to help them find a restaurant nearby or the best lawn mower or a pet groomer. If you are not paying attention to the changes they make (on a near daily basis), your brand will…

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CallRail’s Updated Navigation

Posted by
on March 8, 2017

We’re making a few changes to your CallRail account this week. We’re moving things around to be more consistent with the placement of features in your account, and we’re also renaming a few areas to better represent what you’re looking for. We’re making all of these changes with you in mind: same great CallRail features,…

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Conversion Tracking for Click-to-Text Ads

Posted by
on March 7, 2017

Here are the facts: according to Pew Research, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. 65% of consumers say they’d consider using SMS to connect with a business. The explosive growth of mobile makes it crucial for modern marketers to start tracking more than just…

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Meet the New CallRail Mobile App

Posted by
on February 22, 2017

CallRail’s Mobile App is a great way for marketers to stay connected to their call activity on-the-go. Our latest version gives you even more control over your phone call conversations with a sleek new interface and the addition of the CallRail Dialer for outbound call tracking. New Interface for Accessibility On-the-Go The mobile app interface has…

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Optimize Ad Spend with Integrated Call Data and Marin Software

Posted by
on February 16, 2017

Bid management software is a great tool for tracking and optimizing online marketing success. By setting specific rules about what results you’re looking for from  your advertising campaigns, Marin Software can automate your bidding for PPC campaigns, keywords, ad creative, and ad placement. With our new CallRail for Marin integration, you can now enhance the…

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Track a Call’s Sale Value with Keypad Scoring

Posted by
on January 17, 2017

Knowing the value of your individual callers is crucial for following-up with sales opportunities and tracking marketing campaign performance. But when you’re answering large quantities of phone calls on a daily basis, it can be difficult to remember important details about the customers you speak with. We’re excited to announce a new addition to our…

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Why We’re Including CallScore for Free

Posted by
on January 12, 2017

Recently we were excited to share CallScore, our real-time call scoring system that harnesses the power of speech recognition and machine learning to automatically analyze a phone call and immediately determine if the call was a good lead. We’re happy to say, we’re including CallScore in our standard plans. Every CallRail customer now has access…

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