Our product update section includes everything from the latest news about CallRail products and integrations to industry news and how that affects sales, marketing, and support departments. The CallRail team posts announcements, integration news (including the latest developments from Google Analytics & AdWords), and new features from CallRail. Read the latest from CallRail in the articles below.


Connecting Raven Tools and CallRail

Posted by
Melissa Garner
on September 20, 2018
floating red phones

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

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Optimizing Google Ads for call tracking insights

Posted by
on September 4, 2018

Google Ads helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by revealing detailed…

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Zapier Integrations: Google Sheets and CallRail

Posted by
on August 21, 2018
callrail google sheets logo

Google Sheets is a spreadsheet app that can be used to create, edit, and share spreadsheet documents — all you need is an internet connection. Why use the CallRail + Google Sheets Zap? Digital marketing is becoming an increasingly data-driven (and data-centric) line of work. Google Sheets is a way for marketers to easily organize…

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CallRail onboarding made easy: Testing DNI with a single click

Posted by
headshot of Anna Niles
on July 13, 2018
man holding a smartphone and pointing

When it comes to achieving a complete understanding of the buyer’s journey, CallRail’s Dynamic Number Insertion feature is a must-have for marketers who work with call data. By installing a snippet of code on your site, you’ll gain a better understanding of the sources and channels that are driving calls to your business — unlocking…

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CallRail’s A/B testing integration with Optimizely X

Posted by
on July 12, 2018

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…

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Building CallRail: An inside look at our development process

Posted by
on July 2, 2018
A neon version of CallRail's 'superhero' logo.

We obsess over creating a product that drives real value for our customers, and the CallRail development process is an integral part of this. Recently, we’ve received several questions in the CallRail Community forum about our product development process, so we’d like to break down how we make CallRail the best it can be. Requests…

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5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

Posted by
Nick Jackson
on June 19, 2018
callrail and adwords help marketers track leads

Marketing agencies have to use a variety of tools and platforms to understand how well their efforts are working to help their clients reach their goals. Unfortunately, these platforms are often siloed and specialize in only one facet of the buyer’s journey, muddling the reality of true performance. But you can integrate CallRail with many…

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