Track a Call’s Sale Value with Keypad Scoring

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on January 17, 2017

Knowing the value of your individual callers is crucial for following-up with sales opportunities and tracking marketing campaign performance. But when you’re answering large quantities of phone calls on a daily basis, it can be difficult to remember important details about the customers you speak with. We’re excited to announce a new addition to our…

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Why We’re Including CallScore for Free

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on January 12, 2017

Recently we were excited to share CallScore, our real-time call scoring system that harnesses the power of speech recognition and machine learning to automatically analyze a phone call and immediately determine if the call was a good lead. We’re happy to say, we’re including CallScore in our standard plans. Every CallRail customer now has access…

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AdWords Announces Automatic Call Extensions for Mobile Search

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on January 11, 2017

Google has made another announcement about call extensions this week. In an email sent Monday, Google said they’ll be automatically adding call extensions to ads that don’t have them running when a phone number is featured “prominently” on the landing page. How “prominent” does a phone number have to be to qualify? We’re not sure,…

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New Updates to Company Summary Emails

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on January 3, 2017

Reporting can be a timesuck. Whether you’re digging through your data to find the important bits, or distributing your findings to all relevant stakeholders, sometimes it feels like you’re spending more time creating reports than taking action items from your data analysis. At CallRail, we want to give you and your clients the results you’re…

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Introducing CallRail’s new Direct to Google AdWords Integration

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on December 8, 2016

Integrating with Google AdWords allows you to track calls as conversions giving you full visibility into your PPC campaigns. In the past, CallRail users have pushed phone call conversions into their AdWords accounts through Google Analytics. But today, that all changes. We’re excited to announce a major update to our Google AdWords integration. CallRail can…

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How to Get the Most Out of Automotive PPC

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on December 1, 2016

The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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View Which Keywords Drive Calls from Mobile Search

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on November 28, 2016

CallRail’s new Google AdWords Mobile Click-to-Call integration offers customers the ability to track calls from call extensions at the keyword level. By 2018, mobile search is projected to generate 73 billion calls to businesses. Google’s reaction to the influx of mobile dependent consumers has been to release campaign features like click-to-call and call only ads…

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Drive More Calls with AdWords Call Extensions

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on November 17, 2016

Today, more than 65 percent of time spent on digital media is spent on mobile, meaning it’s more important now than ever to pay attention to your audience’s behavior and optimize your web presence for phone leads. This goes well beyond creating a mobile optimized website. You’ll want to make sure your marketing strategy is…

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Introducing CallScribe: Call Transcriptions, Powered by Conversation Intelligence

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on November 9, 2016

Phone calls provide a wealth of information you just can’t get from website clicks. These one-on-one conversations offer in-depth details about your customers, and how you can improve your sales, marketing, and service organizations. But obtaining all that valuable data can be difficult, and listening to every call recording isn’t always feasible. That’s why we’re…

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