Our product update section includes everything from the latest news about CallRail products and integrations to industry news and how that affects sales, marketing, and support departments. The CallRail team posts announcements, integration news (including the latest developments from Google Analytics & AdWords), and new features from CallRail. Read the latest from CallRail in the articles below.


New Form & Text Message Updates to Improve Inbound Lead Attribution

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on June 23, 2017

Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

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New Feature: Power Up Your Call Transcriptions with Keyword Spotting

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on June 21, 2017

There’s no better way to learn about your customers than through conversations. Your phone calls tell you what products/services your customers purchased, their questions or objections, what stage of the sales cycle they’re in, and more. But mining calls for these valuable insights has historically been difficult, not to mention time-consuming. That’s why we’re excited…

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Keep Your Call Data Secure with Two-Factor Authentication

Posted by
on May 26, 2017

Phone calls are intimate, one-on-one conversations between you and your clients. While recording incoming calls can provide significant benefits in determining lead quality and training staff members, the contents of these conversations can clearly contain personal information. At CallRail, we take your call data security seriously. We understand how important the privacy and security of…

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Copilot is now Lead Center

Posted by
on May 8, 2017

If you’ve logged into your CallRail account recently you might have noticed the Copilot icon is missing. Don’t worry – all of that valuable in-depth information about your inbound leads isn’t going anywhere, nor is outbound dialing or the CallRail softphone. What we heard most often from users was that the data inside Copilot was…

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New Feature: SMS on the CallRail Mobile App

Posted by
on May 2, 2017

Just a few months ago we brought you several highly-requested features to the CallRail mobile app, and the reception from our customers was exceptional. Today, I couldn’t be more excited to follow-up with another game-changing mobile app update – SMS messaging to your tracking numbers on-the-go. Send and Receive Texts Right Inside the CallRail App…

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Home Service Providers: Marketing Best Practices for Web and Beyond

Posted by
on April 21, 2017

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

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CallRail Quarterly Product Update: What’s New in 2017

Posted by
on April 17, 2017

As we continue to update the CallRail application with new features and product enhancements, it can be hard to keep up. That why’s we’re introducing our quarterly product updates where we fill you in on everything that’s new inside of CallRail for the past quarter. This past quarter we were focused on overall usability and…

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