Our product update section includes everything from the latest news about CallRail products and integrations to industry news and how that affects sales, marketing, and support departments. The CallRail team posts announcements, integration news (including the latest developments from Google Analytics & AdWords), and new features from CallRail. Read the latest from CallRail in the articles below.


The top design trends of 2018, and beyond

Posted by
on January 18, 2018
CallRail neon logo

2017 was a big year for the design team at CallRail.  We doubled our team size and executed a large scale design refresh for the app, with facelifts for the brand and marketing sites to follow.  As we gear up to take on new design challenges this year, we decided to look back at a…

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CallRail Quarterly Product Update: What’s New in Q4 2017

Posted by
on January 9, 2018
HubSpot Call Tracking

We ended 2017 with a bang and a lot of great new releases! We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API. Want to see what we built? Here’s everything we shipped in Q4 of 2017. CallRail’s Facebook Integration Although CallRail has always been able…

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How to use Facebook Custom Audiences with Call Insights

Posted by
on December 14, 2017

Pro Facebook marketers know that campaigns succeed or fail because of audience targeting. After all, advertising on any channel is all about hitting the right person with the right offer at the right time. Luckily, Facebook Custom Audiences help you define a clear audience for each of your Facebook ads, which ensures you aren’t wasting…

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Introducing CallRail’s Facebook Integration

Posted by
on December 7, 2017
Facebook

It’s no secret that Facebook marketing is an integral part of any data-driven marketer’s playbook. Just last quarter, Facebook reported marketers spent over $9 million in advertising on their network. And with the launch of Facebook’s Call Now button nearly 2 years ago, phone call and text message conversions from Facebook have been growing. BIA/Kelsey estimates…

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Edit Caller Names for More Efficient Lead Handling

Posted by
on December 4, 2017

Whenever phone calls or text messages are made, there are typically two pieces of information that can be used to identify your new inbound lead: a phone number and a Caller ID Name (CNAM). Here at CallRail, we display both the phone number and the calling party’s name inside the Call Dashboard and Lead Center to…

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What is Marketing Automation?

Posted by
Maritza Henriquez
on November 28, 2017
preparing business seo for voice search

What is Marketing Automation? Marketing automation is the software marketers use to communicate with their audiences, manage their databases, and extract valuable insight on the success of marketing efforts. It eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales. Why Do Marketers Use Automation? Email has historically been…

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What is ROAS?

Posted by
on November 6, 2017
What is Roas

What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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What is Parallel Tracking in AdWords?

Posted by
on November 2, 2017

What is Parallel Tracking in AdWords? Parallel tracking is a method of loading a landing page URL of an ad separately from a tracking URL, which loads in the background, in order to decrease landing page load time. Effective 2018 AdWords will use this type of tracking by default for all ads. Previously, the user…

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Meet the New Keywords Spotted Report

Posted by
on November 2, 2017

In the age of big data, having a clearer send of advertising ROI is crucial for marketers in any size organization. That’s where we come in – call tracking and analytics can help you figure out what marketing campaigns are driving valuable phone call leads and which are missing the mark. And with the added…

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CallRail Quarterly Product Update: What’s New in Q3 2017

Posted by
on October 16, 2017

This past quarter we saw some great new releases inside the CallRail application. We were focused on improving our overall user experience, increasing the power and usability behind our Call Flow Builder, as well as introduced some great new reporting features. Ready to check it out? Here’s everything we shipped in Q3 of 2017: CallRail’s…

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