Our product update section includes everything from the latest news about CallRail products and integrations to industry news and how that affects sales, marketing, and support departments. The CallRail team posts announcements, integration news (including the latest developments from Google Analytics & AdWords), and new features from CallRail. Read the latest from CallRail in the articles below.


CallRail onboarding made easy: Testing DNI with a single click

Posted by
headshot of Anna Niles
on July 13, 2018

When it comes to achieving a complete understanding of the buyer’s journey, CallRail’s Dynamic Number Insertion feature is a must-have for marketers who work with call data. By installing a snippet of code on your site, you’ll gain a better understanding of the sources and channels that are driving calls to your business — unlocking…

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CallRail’s A/B testing integration with Optimizely X

Posted by
on July 12, 2018

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…

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Building CallRail: An inside look at our development process

Posted by
on July 2, 2018
neon callrail logo

We obsess over creating a product that drives real value for our customers, and the CallRail development process is an integral part of this. Recently, we’ve received several questions in the CallRail Community forum about our product development process, so we’d like to break down how we make CallRail the best it can be. Requests…

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5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

Posted by
Nick Jackson
on June 19, 2018
callrail works with salesforce, hubspot, adwords and other software platforms to help marketing agencies succeed with clients

Marketing agencies have to use a variety of tools and platforms to understand how well their efforts are working to help their clients reach their goals. Unfortunately, these platforms are often siloed and specialize in only one facet of the buyer’s journey, muddling the reality of true performance. But you can integrate CallRail with many…

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Improve bidding strategy with new Call Highlights report

Posted by
headshot of Anna Niles
on June 13, 2018

With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely…

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CallRail named to Inc.’s 2018 Best Workplaces list

Posted by
Jules Tompkins at CallRail
on May 23, 2018

There have been a lot of milestones around the CallRail offices lately. We’re routing calls at record pace, adding new team members almost every week, supporting customers more quickly and efficiently than ever, and continuing to improve our product, making it more and more powerful for our growing number of customers. Today, we’re excited to…

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Introducing keyword indicators to maximize marketing campaigns inside CallRail

Posted by
headshot of Anna Niles
on May 22, 2018

As we all know, conversations often hold the most important pieces of information about your customers, but listening to thousands of calls to obtain that information isn’t realistic. With the introduction of Keyword Spotting and Call Highlights, we have helped businesses bridge the conversation gap, providing the tools to collect the exact information needed in…

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Using call tracking with Salesforce: All your lead data in one place

Posted by
on May 21, 2018
businessman reviews charts

What is Salesforce? Salesforce is the leading CRM (Customer Relationship Management) platform. Technology like Salesforce helps companies keep track of their customers, as well as their information, interactions, stages of sales development, and more. The CallRail integration for Salesforce adds another level by helping sales and marketing professionals keep track of their calls in the…

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