by Ryan Johnson  Feb 5, 2020

Integrating Google Ads lead form extensions with CallRail

Online consumers are often hesitant to give out their information, particularly if doing so adds effort to the search process. Even if they notice a relevant ad that generates interest, getting them to access a separate website, locate a contact form, and fill out their information may create a significant-enough obstacle to prevent that prospect…

by Kevin Mann  Jan 21, 2020

CallRail for Google My Business: Get to know your local customers through call tracking

Make your business seen within your community Google My Business (GMB) is a free platform that helps any business take control of their local search presence, which is especially helpful for small businesses. If you’ve ever been in a new city and entered “restaurants near me” into Google, you’ve already seen GMB in action. Google’s…

by Katherine Hosmer  Jan 8, 2020

CallRail 2020: New Year, New Global Navigation

Here at CallRail, we’re always building and iterating on our product to help businesses of all sizes understand their marketing campaigns and leads. As part of our growing product roadmap, we recently added a brand new navigation bar to your account. This global navigation is an important first step to building seamless user experiences for…

by Jay Hansborough  Dec 6, 2019

ADF for CallRail: Automatically create ADF files from your inbound phone calls

Auto-lead Data Format (ADF) has been the standard XML file format for capturing online sales leads in the automotive industry for the past 20 years. The format is used to record information from online car shoppers—including customer contact information and specifications for vehicles of interest—and transfer that information between the various software systems used for…

by Kevin Mann  Jun 19, 2019

We built a brand new product: CallRail Form Tracking is here

When we built CallRail back in 2011, we aimed to solve a particular problem. We wanted to connect three dots for businesses: their marketing, their website, and their inbound phone calls. As I write this, over 100,000 businesses now use CallRail to connect those dots — connecting the phone calls they’re receiving with the marketing…

by Katherine Hosmer  May 16, 2019

We’ve got a whole new look: Check out CallRail’s updated branding

So, you’ve logged into CallRail and noticed that our look has changed. The color of buttons and links are brighter, the headers on your call log and reports look a little bit different, and the top nav is no longer navy blue. What’s going on? The most important thing to know is that CallRail’s functionality…

by Jay Hansborough  May 2, 2019

Instant call tracking notifications are easier than ever with our upgraded Slack integration

Slack recently hit an impressive milestone: According to reports, more that 10 million active users log in to Slack every day to chat with coworkers, share files, and collaborate on projects. We can’t say we’re surprised — at CallRail, we’ve used Slack as our primary messaging tool for years. We love the way it brings…

by Jay Hansborough  Apr 29, 2019

We’ve upgraded Account Center: New tools make client management easier than ever

Here on CallRail’s Product team, we’re dedicated to making multi-client management as easy and efficient as possible. That’s why we’re proud to announce several exciting new tools and enhancements in Account Center designed to help you get more done in less time. Streamlined client management These Account Center upgrades aim to make it even easier…

by Jay Hansborough  Apr 23, 2019

Enjoy seamless access to your call tracking data with our updated mobile app

The convenience and functionality of the CallRail mobile app makes it a popular choice for when you’re on the go and need easy access to your call tracking data. SMB marketers and high-volume agencies alike have given the app high marks and plenty of positive feedback for its robust feature set and ease of use.…

by Brittney Sovik  Feb 26, 2019

Protect sensitive customer info with our PCI Redaction feature

Over-the-phone payments have become more commonplace, but phone conversations that include sensitive customer billing information can present risks for businesses and their customers. That’s why, when you’re transcribing phone calls, it’s important to provide as much protection as possible for the Personal Credit Information (PCI) contained in these calls. Our new PCI Redaction feature removes…

by Jules Tompkins  Feb 19, 2019

CallRail’s Agency Partner Program helps digital agencies market, sell, and grow

Back in November, a crew of some of our leading agency users paid a visit to CallRail headquarters here in Atlanta. During their trip, we offered them a sneak peek of new features and shared some best practices for convincing reluctant clients to board the bullet-speed attribution train. But we also teased something else: Our…

by Andrew Astleford  Jan 24, 2019

Add clarity to your call tracking with voicemail reporting

Voicemail Reporting for More Accurate Call Data We’re excited to introduce some recent enhancements to our reporting engine that will enable CallRail users to identify all received voicemails, which will help improve your overall reporting accuracy. With this enhancement, calls that route to your destination number’s voicemail system will be recognized in CallRail as a…

by Brittney Sovik  Dec 5, 2018

CallRail’s multi-touch CPL report now includes multiple channels, interaction types

Our Product team is proud to announce some exciting enhancements we’ve made to our popular Multi-Touch Cost Per Lead report — we’ve officially graduated from our Beta release! First, we’ve expanded our ad networks so you can compare your CPL across Google, Facebook, and Bing. We also now include more interaction types so you can…

by Madelyn Newman  Nov 9, 2018

The CallRail-Wix integration: Easy attribution for all your sites

Wix is the website builder of choice for over 110 million people worldwide — it’s simple, mobile-friendly, and requires absolutely zero development knowledge. That’s why we’re excited to announce the first official call tracking integration with the Wix platform. With the new CallRail-Wix integration, you can add CallRail’s dynamic call tracking to any Wix website…

by Anna Niles  Oct 12, 2018

Greatly reduce time spent on call analysis with CallScribe Search

How many times have you needed to retroactively access a series of emails or documents that share a keyword or filename in the contents? (For example: “Bank statement” or “refund.”) The ability to efficiently uncover key insights via search is equally important when it comes to analyzing your past calls and conversions, which is why…

by Anna Niles  Oct 8, 2018

Access offline conversion data inside Microsoft Advertising with CallRail’s Microsoft Ads integration

The buyer’s journey is often unpredictable and inconsistent, complicating conversion analysis for marketers. With users discovering your business from several different channels, it is crucial for marketers to understand which combination of those interactions leads to a conversion from their paid campaigns. Now, with CallRail’s Microsoft Advertising integration (formerly Bing Ads), marketers can access offline…

by Brittney Sovik  Oct 1, 2018

AMP up your call tracking with Accelerated Mobile Pages

With a cell phone an arm’s length away from most consumers, savvy marketers can’t ignore the importance of mobile web optimization and the mobile path to purchase experience. Mobile browsing now accounts for over half of all internet traffic, and is charted to keep increasing as our reliance on personal tech devices continues to grow.…

by Corinne Cordasco  Sep 28, 2018

Streamline client management with CallRail’s newly-refreshed Account Center

Your CallRail account comes equipped with the tools you need to gain valuable insight into your customer base, but did you know there’s a new tool that helps you easily manage all of your CallRail accounts? For marketers, agency staff, and anyone else who supervises more than one CallRail account, Account Center is a seamless way…

by Jules Tompkins  Sep 25, 2018

Earn better marketing insights & ROI with the new full-width waveform

Full-width waveform hits the call log in the latest CallRail update When it comes to user experience, sometimes it’s the most minor of tweaks that make the biggest difference. Consider, for example, Control Center on your iPhone. This wasn’t the noisiest thing Apple ever made. It wasn’t billboard-worthy. But it’s now where we can quickly…

by Melissa Garner  Sep 20, 2018

Connecting Raven Tools and CallRail

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

by Katherine Hosmer  Aug 30, 2018

Customizable reports bring power and flexibility to your analytics

How many times have you sat down with a client and given them details of their marketing campaign performance, only to be met with difficult-to-answer questions about where or how you got this data? Reporting on lead generation and marketing attribution is one of the biggest parts of your job. And when you’re face-to-face with…

by Trishawn Brown  Aug 21, 2018

Zapier Integrations: Google Sheets and CallRail

Google Sheets is a spreadsheet app that can be used to create, edit, and share spreadsheet documents — all you need is an internet connection. Why use the CallRail + Google Sheets Zap? Digital marketing is becoming an increasingly data-driven (and data-centric) line of work. Google Sheets is a way for marketers to easily organize…

by Kevin Mann  Aug 15, 2018

No more CPL headaches: Seamlessly calculate cost per lead with our new tool

In 2018, businesses are accustomed to validating decisions with data –– especially budgetary decisions. This makes reporting for cost per lead (CPL) and return on ad spend (ROAS) critical for today’s marketers. Mining and surfacing this data is the name of the game. Of course, that’s easier said than done. There are high-funnel proxy marketing…

by Anna Niles  Jul 13, 2018

CallRail onboarding made easy: Testing DNI with a single click

When it comes to achieving a complete understanding of the buyer’s journey, CallRail’s Dynamic Number Insertion feature is a must-have for marketers who work with call data. By installing a snippet of code on your site, you’ll gain a better understanding of the sources and channels that are driving calls to your business — unlocking…

by Madelyn Newman  Jul 12, 2018

CallRail’s A/B testing integration with Optimizely X

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…