Online consumers are often hesitant to give out their information, particularly if doing so adds effort to the search process. Even if they notice a relevant ad that generates interest, getting them to access a separate website, locate a contact form, and fill out their information may create a significant-enough obstacle to prevent that prospect…

Make your business seen within your community Google My Business (GMB) is a free platform that helps any business take control of their local search presence, which is especially helpful for small businesses. If you’ve ever been in a new city and entered “restaurants near me” into Google, you’ve already seen GMB in action. Google’s…

Here at CallRail, we’re always building and iterating on our product to help businesses of all sizes understand their marketing campaigns and leads. As part of our growing product roadmap, we recently added a brand new navigation bar to your account. This global navigation is an important first step to building seamless user experiences for…

Auto-lead Data Format (ADF) has been the standard XML file format for capturing online sales leads in the automotive industry for the past 20 years. The format is used to record information from online car shoppers—including customer contact information and specifications for vehicles of interest—and transfer that information between the various software systems used for…

When we built CallRail back in 2011, we aimed to solve a particular problem. We wanted to connect three dots for businesses: their marketing, their website, and their inbound phone calls. As I write this, over 100,000 businesses now use CallRail to connect those dots — connecting the phone calls they’re receiving with the marketing…

So, you’ve logged into CallRail and noticed that our look has changed. The color of buttons and links are brighter, the headers on your call log and reports look a little bit different, and the top nav is no longer navy blue. What’s going on? The most important thing to know is that CallRail’s functionality…

Slack recently hit an impressive milestone: According to reports, more that 10 million active users log in to Slack every day to chat with coworkers, share files, and collaborate on projects. We can’t say we’re surprised — at CallRail, we’ve used Slack as our primary messaging tool for years. We love the way it brings…

Here on CallRail’s Product team, we’re dedicated to making multi-client management as easy and efficient as possible. That’s why we’re proud to announce several exciting new tools and enhancements in Account Center designed to help you get more done in less time. Streamlined client management These Account Center upgrades aim to make it even easier…

The convenience and functionality of the CallRail mobile app makes it a popular choice for when you’re on the go and need easy access to your call tracking data. SMB marketers and high-volume agencies alike have given the app high marks and plenty of positive feedback for its robust feature set and ease of use.…

Over-the-phone payments have become more commonplace, but phone conversations that include sensitive customer billing information can present risks for businesses and their customers. That’s why, when you’re transcribing phone calls, it’s important to provide as much protection as possible for the Personal Credit Information (PCI) contained in these calls. Our new PCI Redaction feature removes…

Back in November, a crew of some of our leading agency users paid a visit to CallRail headquarters here in Atlanta. During their trip, we offered them a sneak peek of new features and shared some best practices for convincing reluctant clients to board the bullet-speed attribution train. But we also teased something else: Our…

Voicemail Reporting for More Accurate Call Data We’re excited to introduce some recent enhancements to our reporting engine that will enable CallRail users to identify all received voicemails, which will help improve your overall reporting accuracy. With this enhancement, calls that route to your destination number’s voicemail system will be recognized in CallRail as a…

Our Product team is proud to announce some exciting enhancements we’ve made to our popular Multi-Touch Cost Per Lead report — we’ve officially graduated from our Beta release! First, we’ve expanded our ad networks so you can compare your CPL across Google, Facebook, and Bing. We also now include more interaction types so you can…

Wix is the website builder of choice for over 110 million people worldwide — it’s simple, mobile-friendly, and requires absolutely zero development knowledge. That’s why we’re excited to announce the first official call tracking integration with the Wix platform. With the new CallRail-Wix integration, you can add CallRail’s dynamic call tracking to any Wix website…

How many times have you needed to retroactively access a series of emails or documents that share a keyword or filename in the contents? (For example: “Bank statement” or “refund.”) The ability to efficiently uncover key insights via search is equally important when it comes to analyzing your past calls and conversions, which is why…

The buyer’s journey is often unpredictable and inconsistent, complicating conversion analysis for marketers. With users discovering your business from several different channels, it is crucial for marketers to understand which combination of those interactions leads to a conversion from their paid campaigns. Now, with CallRail’s Microsoft Advertising integration (formerly Bing Ads), marketers can access offline…

With a cell phone an arm’s length away from most consumers, savvy marketers can’t ignore the importance of mobile web optimization and the mobile path to purchase experience. Mobile browsing now accounts for over half of all internet traffic, and is charted to keep increasing as our reliance on personal tech devices continues to grow.…

Your CallRail account comes equipped with the tools you need to gain valuable insight into your customer base, but did you know there’s a new tool that helps you easily manage all of your CallRail accounts? For marketers, agency staff, and anyone else who supervises more than one CallRail account, Account Center is a seamless way…

Full-width waveform hits the call log in the latest CallRail update When it comes to user experience, sometimes it’s the most minor of tweaks that make the biggest difference. Consider, for example, Control Center on your iPhone. This wasn’t the noisiest thing Apple ever made. It wasn’t billboard-worthy. But it’s now where we can quickly…

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

How many times have you sat down with a client and given them details of their marketing campaign performance, only to be met with difficult-to-answer questions about where or how you got this data? Reporting on lead generation and marketing attribution is one of the biggest parts of your job. And when you’re face-to-face with…

Google Sheets is a spreadsheet app that can be used to create, edit, and share spreadsheet documents — all you need is an internet connection. Why use the CallRail + Google Sheets Zap? Digital marketing is becoming an increasingly data-driven (and data-centric) line of work. Google Sheets is a way for marketers to easily organize…

In 2018, businesses are accustomed to validating decisions with data –– especially budgetary decisions. This makes reporting for cost per lead (CPL) and return on ad spend (ROAS) critical for today’s marketers. Mining and surfacing this data is the name of the game. Of course, that’s easier said than done. There are high-funnel proxy marketing…

When it comes to achieving a complete understanding of the buyer’s journey, CallRail’s Dynamic Number Insertion feature is a must-have for marketers who work with call data. By installing a snippet of code on your site, you’ll gain a better understanding of the sources and channels that are driving calls to your business — unlocking…

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…