by Zack Bedingfield Nov 10, 2017
How PPC Pros Track AdWords
On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.
by Zack Bedingfield Nov 6, 2017
What is ROAS?
“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.
by Carolyn Lyden Nov 2, 2017
What is Parallel Tracking in Google Ads?
Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.
by J.P. VanderLinden Aug 14, 2017
15 Minutes to Improved Google Ads Call Lead Engagement
Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO, shares his best tactics to quickly improve your Ads lead engagement.
by Michael Saba Jul 27, 2017
Google Ads Now Lets You Bid for More Calls
Google's new 'bid adjustments' for Ads now let you pay to encourage more calls, making call tracking and analytics more important than ever.
by Zack Bedingfield Jun 19, 2017
How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls
Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.
by Zack Bedingfield May 25, 2017
Google Changes Enhanced CPC 30% Threshold: What Advertisers Need to Know
Google announces that starting in June they'll be removing the 30% threshold on bid changes that can be done through Enhanced CPC bidding.
by Madelyn Newman Apr 12, 2017
CallRail & Google Call Forwarding
Many CallRail customers start using our call tracking software after already trying out Google’s phone call conversion tracking. Should you use both?
by Zack Bedingfield Mar 21, 2017
Google to Change Exact Match Keywords Once Again
Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.
by Madelyn Newman Mar 7, 2017
Conversion Tracking for Click-to-Text Ads
With CallRail’s new Text Conversations, see which marketing campaigns are driving SMS conversations, view full caller ID data, and gain valuable insights.
by Zack Bedingfield Jan 11, 2017
Google Ads Announces Automatic Call Extensions for Mobile Search
Yet another update to Google Ads. Google has made announcement about call extensions this week and here's what you need to know for your business.
by Mark Sullivan Jan 10, 2017
Google Ads update to phone numbers in ads that show a business location
Here's everything you need to know about Google Ads latest update. Find out who it affects, what it does, and why Google made the change.
by Erica Hawkins Dec 5, 2016
How To Score More Phone Leads With A PPC Call Tracking Plan
We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.
by Erica Hawkins Nov 17, 2016
Drive More Calls with Google Ads Call Extensions
65% of search is done from mobile. It's time to take advantage of call extensions in Google Ads and call reporting.
by Janaye McGrew Oct 26, 2016
How to Track Calls from Ads
Are you capturing all the data necessary? Call tracking fills that blindspot and provides the insights that you need to increase your bottom line.
by Erica Hawkins Sep 13, 2016
How search marketers reduce Cost Per Lead with call analytics
Implementing call tracking and analytics into your marketing programs can lower your customer acquisition cost and cost per lead.
by Jessica Neal Sep 6, 2016
Click-to-Call in the Age of Mobile Search Marketing
Click-to-call can be key in optimizing your mobile marketing strategy to increase conversions.
by Erica Hawkins Mar 8, 2016
PPC ROI: Is Your PPC Campaign Making Money or Wasting it?
Learn how to measure the ROI of your PPC campaigns, and which metrics are best to look at to help determine PPC campaign success.
by Jessica Neal Mar 3, 2016
Need a New PPC Strategy? HeroConf to The Rescue!
CallRail will be in Philadelphia for HeroConf, the world’s largest pay-per-click (PPC) conference. We're pretty excited, and here's why you should be too.
by Erica Hawkins Feb 29, 2016
How to Create Content Using Call Analytics
How does CallRail come up with fresh content ideas? Here are our top 3 call analytics features that play a vital role in content creation.
by Erica Hawkins Feb 17, 2016
PPC Best Practices: Optimizing Your Google PPC Ads
CallRail’s Google Ads integration makes it easy to see calls as conversions and accurately measure your PPC success as a whole.
by Katherine Hosmer Apr 23, 2015
Get the Most out of Call Tracking with your Google Ads Final URLs
To help you prepare for the new Google Ads change, we've come up with the perfect call tracking URL formula for importing your call data into CallRail.
by Mark Sullivan Apr 3, 2015
Google Ads Phone Number Verification: Good for all, including Call Tracking
Google Ads Phone Number Verification is good for all, including Call Tracking companies.
by Erica Hawkins Sep 18, 2014
Google Ads? Organic Search? Our New Data Shows Where Inbound Calls Originate
According to data drawn from more than 10,000 businesses in the last 12 months, organic search, web sites, and search advertising top sources of inbound customer calls to businesses
by Erica Hawkins Sep 18, 2014
Why You Should Put Focus on the Yahoo Microsoft Network
The Yahoo! Microsoft Network is very relevant when it comes to online marketing strategies. Yahoo Microsoft accounts for 30% of the searches made online.