by Zack Bedingfield  Nov 10, 2017

How PPC Pros Track AdWords

On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.

by Zack Bedingfield  Nov 6, 2017

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

by Carolyn Lyden  Nov 2, 2017

What is Parallel Tracking in Google Ads?

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

by J.P. VanderLinden  Aug 14, 2017

15 Minutes to Improved Google Ads Call Lead Engagement

Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO, shares his best tactics to quickly improve your Ads lead engagement.

by Michael Saba  Jul 27, 2017

Google Ads Now Lets You Bid for More Calls

Google's new 'bid adjustments' for Ads now let you pay to encourage more calls, making call tracking and analytics more important than ever.

by Zack Bedingfield  Jun 19, 2017

How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls

Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.

by Zack Bedingfield  May 25, 2017

Google Changes Enhanced CPC 30% Threshold: What Advertisers Need to Know

Google announces that starting in June they'll be removing the 30% threshold on bid changes that can be done through Enhanced CPC bidding.

by Madelyn Newman  Apr 12, 2017

CallRail & Google Call Forwarding

Many CallRail customers start using our call tracking software after already trying out Google’s phone call conversion tracking. Should you use both?

by Zack Bedingfield  Mar 21, 2017

Google to Change Exact Match Keywords Once Again

Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.

by Madelyn Newman  Mar 7, 2017

Conversion Tracking for Click-to-Text Ads

With CallRail’s new Text Conversations, see which marketing campaigns are driving SMS conversations, view full caller ID data, and gain valuable insights.

by Zack Bedingfield  Jan 11, 2017

Google Ads Announces Automatic Call Extensions for Mobile Search

Yet another update to Google Ads. Google has made announcement about call extensions this week and here's what you need to know for your business.

by Mark Sullivan  Jan 10, 2017

Google Ads update to phone numbers in ads that show a business location

Here's everything you need to know about Google Ads latest update. Find out who it affects, what it does, and why Google made the change.

by Erica Hawkins  Dec 5, 2016

How To Score More Phone Leads With A PPC Call Tracking Plan

We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

by Erica Hawkins  Nov 17, 2016

Drive More Calls with Google Ads Call Extensions

65% of search is done from mobile. It's time to take advantage of call extensions in Google Ads and call reporting.

by Janaye McGrew  Oct 26, 2016

How to Track Calls from Ads

Are you capturing all the data necessary? Call tracking fills that blindspot and provides the insights that you need to increase your bottom line.

by Erica Hawkins  Sep 13, 2016

How search marketers reduce Cost Per Lead with call analytics

Implementing call tracking and analytics into your marketing programs can lower your customer acquisition cost and cost per lead.

by Jessica Neal  Sep 6, 2016

Click-to-Call in the Age of Mobile Search Marketing

Click-to-call can be key in optimizing your mobile marketing strategy to increase conversions.

by Erica Hawkins  Mar 8, 2016

PPC ROI: Is Your PPC Campaign Making Money or Wasting it?

Learn how to measure the ROI of your PPC campaigns, and which metrics are best to look at to help determine PPC campaign success.

by Jessica Neal  Mar 3, 2016

Need a New PPC Strategy? HeroConf to The Rescue!

CallRail will be in Philadelphia for HeroConf, the world’s largest pay-per-click (PPC) conference. We're pretty excited, and here's why you should be too.

by Erica Hawkins  Feb 29, 2016

How to Create Content Using Call Analytics

How does CallRail come up with fresh content ideas? Here are our top 3 call analytics features that play a vital role in content creation.

by Erica Hawkins  Feb 17, 2016

PPC Best Practices: Optimizing Your Google PPC Ads

CallRail’s Google Ads integration makes it easy to see calls as conversions and accurately measure your PPC success as a whole.

by Katherine Hosmer  Apr 23, 2015

Get the Most out of Call Tracking with your Google Ads Final URLs

To help you prepare for the new Google Ads change, we've come up with the perfect call tracking URL formula for importing your call data into CallRail.

by Mark Sullivan  Apr 3, 2015

Google Ads Phone Number Verification: Good for all, including Call Tracking

Google Ads Phone Number Verification is good for all, including Call Tracking companies.

by Erica Hawkins  Sep 18, 2014

Google Ads? Organic Search? Our New Data Shows Where Inbound Calls Originate

According to data drawn from more than 10,000 businesses in the last 12 months, organic search, web sites, and search advertising top sources of inbound customer calls to businesses

by Erica Hawkins  Sep 18, 2014

Why You Should Put Focus on the Yahoo Microsoft Network

The Yahoo! Microsoft Network is very relevant when it comes to online marketing strategies. Yahoo Microsoft accounts for 30% of the searches made online.