by Madelyn Newman  Sep 24, 2019

Google Ads switches to account-level call reporting: Is it right for your business?

A recent update to Google Call Reporting could make it more difficult to accurately measure conversions. Here's how advanced call tracking can fill the gap.

by Zack Bedingfield  Aug 15, 2019

How much should you spend on PPC? PPC budget calculator & tips for setting a budget

PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)

by Dedra Mitchell  Jul 26, 2019

Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

by Michael Saba  Mar 22, 2019

With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

With a combo of Microsoft, Google Ads, and call tracking, SalesX brings PPC marketing expertise to deliver superior results for their clients.

by Jules Tompkins  Mar 6, 2019

How much should you pay a PPC agency? A look at the going rates for PPC management

Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?

by Zack Bedingfield  Feb 6, 2019

PPC reporting: The key metrics you need in every report

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

by Karissa Austin  Jan 23, 2019

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

by Ryan Garrow  Sep 14, 2018

How to cut your Cost Per Lead with Google Ads

By fine-tuning how you use Google Ads, you can reduce CPL and earn better, more qualified leads. Peter Gillon from Logical Position explains how.

by Sean Thomas Martin  Sep 10, 2018

5 simple ways agencies can convince their clients to increase ad spend

Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.

by Dedra Mitchell  Sep 10, 2018

CAC and CPL 101: Why these metrics matter to agency clients

CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.

by Katherine Hosmer  Sep 4, 2018

Optimizing Google Ads for call tracking insights

By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.

by Zack Bedingfield  Aug 22, 2018

Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

by Zack Bedingfield  Aug 16, 2018

Keyword bidding strategies: When to raise your cost per click bids

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

by Karissa Austin  Jul 25, 2018

From Ad to Landing Page: How to create a PPC campaign

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

by Robert Martin  Jul 3, 2018

Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.

by Melissa Garner  Jun 12, 2018

Improve local targeting efforts and drive more revenue

Watch On-Demand: Join SEM Manager, Zack Bedingfield, to learn how to localize your campaigns to target specific audiences.

by Anna Charity  May 9, 2018

These two CallRail features help PPC pros to eliminate guesswork

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

by Zack Bedingfield  Apr 14, 2018

What is a call extension?

A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?

by Melissa Garner  Apr 5, 2018

Measure PPC performance better with CallRail’s Kenshoo integration

Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.

by Brittney Sovik  Mar 21, 2018

How CallRail can improve your Google Ads lead tracking

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

by Michael Saba  Mar 12, 2018

Dyverse shows how call tracking and Facebook work better together

Here's how one marketing agency managed to prove more ROI by putting CallRail's new Facebook integration to work, which also allowed for more optimized ad buys.

by Ryan Garrow  Mar 7, 2018

Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.

by Michael Saba  Mar 5, 2018

The 8 best Google Ads ads we’ve ever seen

Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.

by Zack Bedingfield  Nov 10, 2017

How PPC Pros Track AdWords

On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.

by Zack Bedingfield  Nov 6, 2017

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.