by Madelyn Newman Sep 24, 2019
Google Ads switches to account-level call reporting: Is it right for your business?
A recent update to Google Call Reporting could make it more difficult to accurately measure conversions. Here's how advanced call tracking can fill the gap.
by Zack Bedingfield Aug 15, 2019
How much should you spend on PPC? PPC budget calculator & tips for setting a budget
PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)
by Dedra Mitchell Jul 26, 2019
Improve your paid ads and score more leads with CallRail
PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.
by Michael Saba Mar 22, 2019
With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results
With a combo of Microsoft, Google Ads, and call tracking, SalesX brings PPC marketing expertise to deliver superior results for their clients.
by Jules Tompkins Mar 6, 2019
How much should you pay a PPC agency? A look at the going rates for PPC management
Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?
by Zack Bedingfield Feb 6, 2019
PPC reporting: The key metrics you need in every report
Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.
by Karissa Austin Jan 23, 2019
Choosing the best marketing channels for your agency, in 4 easy steps
With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.
by Ryan Garrow Sep 14, 2018
How to cut your Cost Per Lead with Google Ads
By fine-tuning how you use Google Ads, you can reduce CPL and earn better, more qualified leads. Peter Gillon from Logical Position explains how.
by Sean Thomas Martin Sep 10, 2018
5 simple ways agencies can convince their clients to increase ad spend
Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.
by Dedra Mitchell Sep 10, 2018
CAC and CPL 101: Why these metrics matter to agency clients
CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.
by Katherine Hosmer Sep 4, 2018
Optimizing Google Ads for call tracking insights
By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.
by Zack Bedingfield Aug 22, 2018
Social CPL: Identifying meaningful KPIs in social media advertising
We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.
by Zack Bedingfield Aug 16, 2018
Keyword bidding strategies: When to raise your cost per click bids
CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.
by Karissa Austin Jul 25, 2018
From Ad to Landing Page: How to create a PPC campaign
The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.
by Robert Martin Jul 3, 2018
Facebook Marketing 101: Facebook Ads vs. Boosted Posts
Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.
by Melissa Garner Jun 12, 2018
Improve local targeting efforts and drive more revenue
Watch On-Demand: Join SEM Manager, Zack Bedingfield, to learn how to localize your campaigns to target specific audiences.
by Anna Charity May 9, 2018
These two CallRail features help PPC pros to eliminate guesswork
Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?
by Zack Bedingfield Apr 14, 2018
What is a call extension?
A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?
by Melissa Garner Apr 5, 2018
Measure PPC performance better with CallRail’s Kenshoo integration
Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.
by Brittney Sovik Mar 21, 2018
How CallRail can improve your Google Ads lead tracking
How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.
by Michael Saba Mar 12, 2018
Dyverse shows how call tracking and Facebook work better together
Here's how one marketing agency managed to prove more ROI by putting CallRail's new Facebook integration to work, which also allowed for more optimized ad buys.
by Ryan Garrow Mar 7, 2018
Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns
Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.
by Michael Saba Mar 5, 2018
The 8 best Google Ads ads we’ve ever seen
Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.
by Zack Bedingfield Nov 10, 2017
How PPC Pros Track AdWords
On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.
by Zack Bedingfield Nov 6, 2017
What is ROAS?
“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.