PPC


Call campaign tactics: Call-only ads vs call extensions

Posted by
on October 23, 2019

More than 60% of Google’s search engine traffic came from mobile devices through the first six months of 2019, as more and more consumers moved their online purchasing journeys from desktop to mobile. For small business owners and digital marketers, call-only ads and call extensions are effective ways to capitalize on this trend, improve mobile…

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How much should you spend on PPC? PPC Budget Calculator & Tips for setting a budget

Posted by
Zack Bedingfield at CallRail
on August 15, 2019
Overhead shot of crowded office desk

Does PPC fit in to your marketing budget? Find out with our PPC budget calculator We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign as part of your marketing strategy, it’s first important to…

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With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

Posted by
on March 22, 2019
A man looks up at the rising line of a graph painted on the wall in front of him.

There’s no shortage of PPC marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads (AdWords) ranking algorithm becomes less valuable when…

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How to drive more call conversions from Facebook ads

Posted by
on March 13, 2019
Marketer using whisper message

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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PPC reporting: The key metrics you need in every report

Posted by
Zack Bedingfield at CallRail
on February 6, 2019
here are the key components of a good ppc report

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful PPC reports, all of our work is for naught. Going from PPC campaign creation to bid, to clicks…

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How to cut your Cost Per Lead with Google Ads

Posted by
Ryan Garrow
on September 14, 2018
marketing planning meeting

As the old saying goes, “you have to spend money to make money” — but no one said you have to spend an arm and a leg. In fact, many online advertisers using Google Ads pay more for leads than they really have to. There are many reasons for this, but most of them boil…

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From Ad to Landing Page: How to create a PPC campaign

Posted by
karissa austin photo
on July 25, 2018
A group of business people working at an office desk

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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Improve local targeting efforts and drive more revenue

Posted by
Melissa Garner
on June 12, 2018
how ppc agencies can help businesses beyond just running ads

Introduction [Anna] Hey, everybody. It looks like we’ve got everyone on the line. Thank you guys so much for joining us today. We’re going to talk through “Five Ways to Improve your Local PPC Marketing.” So, my name is Anna Niles. I am a product marketing manager here at CallRail and I am joining Zack…

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