by Zack Bedingfield  Jan 9, 2020

How to set up click-to-call in Google Ads

It’s essential for small business owners to regularly evaluate their marketing tactics so they can focus on the ones that will help them grow their businesses. If you’re a small business owner, then you’ve definitely heard of Google Ads. But do you know if you’re displaying the ads that are best for your business? Many…

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by Jules Tompkins  Dec 4, 2019

5 marketing attribution pitfalls marketers must avoid

Marketing attribution has grown in complexity over the last decade-plus, thanks in part to an unprecedented proliferation of new advertising platforms and new content types. Getting attribution right is not just an onerous endeavor, but the no. 1 pain point facing today’s marketers –– more challenging than getting organizational buy-in, budget, audience insights, or proper…

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by Karissa Austin  Nov 18, 2019

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab works with a variety of fast-growing clients. With clients across the country and just over two years in business, the group has already earned awards from Clutch (2018 and 2019) and was listed among the top digital agencies by Built in Chicago earlier this year.  Unlike most agencies, however, SearchLab operates…

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by Jay Hansborough  Nov 18, 2019

GCLID vs UTM: Understanding every click

URL tracking parameters, also known as tracking codes or tracking tags, are tools that record the origin of a click. When someone clicks on a link in one of your ads, emails, or other marketing efforts, these little snippets of computer language, which are attached to the ends of URLs, capture all sorts of valuable…

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by Jay Hansborough  Oct 23, 2019

Call campaign tactics: Call-only ads vs call extensions

More than 60% of Google’s search engine traffic came from mobile devices through the first six months of 2019, as more and more consumers moved their online purchasing journeys from desktop to mobile. For small business owners and digital marketers, call-only ads and call extensions are effective ways to capitalize on this trend, improve mobile…

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by Zack Bedingfield  Oct 8, 2019

How to write successful call-only ads that earn more prospects

Call-only ads are a Google Ads feature that has seen a recent surge in popularity since its release in 2015. Call-only ads have a distinct format — their primary purpose is to motivate potential customers to call your business, which distinguishes them from traditional text ads. Since prospects are calling the company directly instead of…

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by Madelyn Newman  Sep 24, 2019

Google Ads switches to account-level call reporting: Is it right for your business?

Last year, Google announced that their call reporting service will transition from ad-level to the account-level, with the aim of making ad management easier for users. On September 9, 2019, Google automatically opted-in account-level call reporting for all users of call extensions, location extensions, and call-only ads.  The stated reason for this change is to…

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by Zack Bedingfield  Aug 15, 2019

How much should you spend on PPC? PPC budget calculator & tips for setting a budget

Does PPC fit in to your marketing budget? Find out with our PPC budget calculator We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign as part of your marketing strategy, it’s first important to…

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by Michael Saba  Mar 22, 2019

With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

There’s no shortage of PPC marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads (AdWords) ranking algorithm becomes less valuable when…

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by Madelyn Newman  Mar 13, 2019

How to drive more call conversions from Facebook ads

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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by Zack Bedingfield  Feb 6, 2019

PPC reporting: The key metrics you need in every report

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful PPC reports, all of our work is for naught. Going from PPC campaign creation to bid, to clicks…

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by Karissa Austin  Jan 23, 2019

Choosing the best marketing channels for your agency, in 4 easy steps

Multichannel marketing is considered a top-of-the-line advertising method, but finding the best marketing channels for your agency can be a daunting prospect. With your precious marketing budget on the line, you naturally want to avoid missteps and keep waste at a minimum. Fortunately, finding the best marketing channels can be achieved by following a simple,…

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by Karissa Austin  Dec 7, 2018

The do’s and don’ts of small business marketing

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

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by Ryan Garrow  Sep 14, 2018

How to cut your Cost Per Lead with Google Ads

As the old saying goes, “you have to spend money to make money” — but no one said you have to spend an arm and a leg. In fact, many online advertisers using Google Ads pay more for leads than they really have to. There are many reasons for this, but most of them boil…

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by Sean Thomas Martin  Sep 10, 2018

5 simple ways agencies can convince their clients to increase ad spend

Convincing your clients to increase their ad spend is one of the toughest conversations you can have if you work at an SEM agency. There can be multiple reasons behind your desire to increase your client’s budget. Maybe you’ve seen consistent success and are trying to ramp up their campaigns. Maybe you’re running a percentage-of-ad-spend…

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by Dedra Mitchell  Sep 10, 2018

CAC and CPL 101: Why these metrics matter to agency clients

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

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by Katherine Hosmer  Sep 4, 2018

Optimizing Google Ads for call tracking insights

Google Ads (formerly AdWords) helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by…

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by Zack Bedingfield  Aug 22, 2018

Social CPL: Identifying meaningful KPIs in social media advertising

Whether you’re trying to espouse your political beliefs on Facebook, showcase your night on the town on Snapchat, or accumulate clout on the Gram, social media has become a central part of our lives. The same is doubly true for advertisers and marketers, which is why measuring social media KPIs has become a critical part…

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by Zack Bedingfield  Aug 16, 2018

Keyword bidding strategies: When to raise your cost per click bids

CPC bidding: This once-powerful tool for search marketers has slowly been relegated to the sidelines in favor of hyper-intelligent machine learning algorithms and the power of the almighty “G”. This may sound like bit of an exaggeration, but soon enough, manually altering our bids to improve performance will be a thing of the past. You…

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by Dedra Mitchell  Jul 27, 2018

Improve your paid ads and score more leads: Level up your PPC marketing with CallRail

As a pay-per-click (PPC) expert, there’s no denying that your marketing tools are supremely important to your job. You live in powerhouse platforms like Google Ads (formerly AdWords) and are always on the hunt for the best software to juggle a near-infinite number of tasks. After all, using top-tier tools and methods is what helps…

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by Karissa Austin  Jul 25, 2018

From Ad to Landing Page: How to create a PPC campaign

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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by Robert Martin  Jul 3, 2018

Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Advertising your business on Facebook can be a daunting prospect at first glance — the platform can quickly overwhelm new users with an abundance of tools and features. Don’t panic. Understanding the basics is all it takes to reach thousands of potential new customers. Whether you’re trying to raise brand awareness, drive more traffic to…

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by Melissa Garner  Jun 12, 2018

Improve local targeting efforts and drive more revenue

Introduction [Anna] Hey, everybody. It looks like we’ve got everyone on the line. Thank you guys so much for joining us today. We’re going to talk through “Five Ways to Improve your Local PPC Marketing.” So, my name is Anna Niles. I am a product marketing manager here at CallRail and I am joining Zack…

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by Anna Niles  May 9, 2018

These two CallRail features help PPC pros to eliminate guesswork

PPC advertising in Google Ads (formerly AdWords) can often feel like a guessing game in which you’re made to gamble with your marketing budget. In order to make the most out of your ad dollars, you’ll first need to understand what users are searching for so you can refine your ad targeting and make your…

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by Melissa Garner  Apr 5, 2018

Measure PPC performance better with CallRail’s Kenshoo integration

What is Kenshoo? Kenshoo is a premium integrative solution that allows you to manage and automate your marketing strategy so you can properly attribute ROI to your SEM campaigns. How does the Kenshoo Integration with CallRail work? How do people typically use it? Marketers rely heavily on accurate conversion data to optimize their campaigns but…

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