How to cut your Cost Per Lead with Google Ads

Posted by
Ryan Garrow
on September 14, 2018
marketing planning meeting

As the old saying goes, “you have to spend money to make money” — but no one said you have to spend an arm and a leg. In fact, many online advertisers using Google Ads pay more for leads than they really have to. There are many reasons for this, but most of them boil…

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From Ad to Landing Page: How to create a PPC campaign

Posted by
karissa austin photo
on July 25, 2018
A group of business people working at an office desk

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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PPC reporting: The key metrics you need in every report

Posted by
Zack Bedingfield at CallRail
on July 10, 2018
here are the key components of a good ppc report

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful ppc reports, all of our work is for naught. So when it comes to PPC reporting, what…

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How much should you spend on PPC? Tips for setting a budget

Posted by
Zack Bedingfield at CallRail
on March 9, 2018
Overhead shot of crowded office desk

We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign, it’s first important to figure out if running PPC for your business will even be profitable. Your margins will depend on myriad factors, and whether…

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Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Posted by
Ryan Garrow
on March 7, 2018
how ppc agencies can help businesses beyond just running ads

This is a guest post from Ryan Garrow, an Enterprise Strategist at Logical Position and a driving force behind its rapid growth and nationally-recognized success. PPC agencies sell platforms like Google AdWords and Bing Ads to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, help propel huge gains for the companies…

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