by Jay Hansborough  Sep 30, 2020

Why and How to Use Google Ads Affinity Audiences for Top-of-Funnel Marketing

Learn how to set up Google Affinity Audiences as well as custom target audiences.

by Charlie Braithwaite  Sep 8, 2020

How to use Google Ads Keyword Planner

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.

by Meredith Stack  Jul 15, 2020

PPC bidding recommendations for beginners

Discover our pay-per-click bidding strategy recommendations, designed to help beginners get the most out of their PPC campaigns.

by Meredith Stack  Jul 8, 2020

Understanding PPC automation

Automating your PPC efforts can help boost campaign performance, and save time.

by Charlie Braithwaite  Jul 6, 2020

PPC and SEM reporting tools

An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.

by Meredith Stack  Jul 2, 2020

The beginner’s guide to PPC

Use this beginner’s guide to pay-per-click advertising to better understand all of the elements and strategies that go into creating a successful PPC campaign.

by Charlie Braithwaite  Jun 18, 2020

Why you should bid on your own branded terms in PPC

Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.

by Charlie Braithwaite  Jun 15, 2020

The best PPC advertising networks for small businesses

How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.

by Charlie Braithwaite  Jun 1, 2020

PPC ad copywriting tips

With so few characters to entice users to click your ads, it's critical to make your ad copy pack a punch. Learn how to get the most out of your ads with our copywriting tips.

by Ryan Garrow  May 26, 2020

Free Money from Google & What To Do With It

Logical Position's Ryan Garrow walks SMBs and agencies through Google’s announcement to provide ad credits and shares his perspective on potential ad spend strategies.

by Charlie Braithwaite  May 20, 2020

How small businesses can compete with big brands on PPC

If you run a small business, and you’re also in charge of PPC, you might be wondering: How can I compete with big brands? Check out these tips for help.

by Melissa Garner  Apr 27, 2020

How to set up Google Ads for your business

Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.

by Adam Arkfeld  Apr 20, 2020

5 Google Ads Concepts You Need to Know for PPC Success

Paracore founder, Adam Arkfield, shares 5 Google Ads concepts PPC marketers need to understand to get the best bang for your buck.

by Melissa Garner  Apr 15, 2020

How to Set Up Local Services Ads

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

by Rob Wade  Apr 3, 2020

Taking care of small businesses: Facebook offers $100 million in cash grants to SMBs

Facebook has pledged $100 million in cash grants and ad credits to SMBs that qualify. Find out if your business is eligible.

by Rob Wade  Apr 2, 2020

Support for SMBs: Google offers $340 million in ad credits to small and midsize businesses

Google is now extending their support to SMBs by offering a $340 million in ad credits to small to medium-sized businesses.

by Adam Hofman  Mar 25, 2020

Call Tracking and Lead Scoring

Lead scoring helps businesses analyze their highest quality customers more quickly. Learn call tracking and lead scoring work better together.

by Zack Bedingfield  Mar 19, 2020

Are Bing Ads worth it?

Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.

by Zack Bedingfield  Mar 13, 2020

How to set up local search ads on Google Maps

Read on for tips and information that will help you quickly and easily set up ads on Google Maps.

by Ryan Johnson  Feb 5, 2020

Integrating Google Ads lead form extensions with CallRail

Learn how to overcome consumer inertia and capture new leads with our Google Ads integration.

by Zack Bedingfield  Jan 9, 2020

How to set up click-to-call in Google Ads

Here's everything you need to know about click-to-call ads, how to set up click-to-call in Google Ads, and how to know if these ads are right for your business.

by Karissa Austin  Nov 18, 2019

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.

by Jay Hansborough  Nov 18, 2019

GCLID vs UTM: Understanding every click

Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.

by Jay Hansborough  Oct 23, 2019

Call campaign tactics: Call-only ads vs call extensions

Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.

by Zack Bedingfield  Oct 8, 2019

How to write successful call-only ads that earn more prospects

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.