by Jules Tompkins  Nov 19, 2019

CallRail named to Deloitte Tech Fast 500 for fourth consecutive year

CallRail has been named to Deloitte’s Tech Fast 500 list for the fourth year in a row. We were one of 22 Georgia companies to make the list, which is comprised of the 500 fastest growing technology companies in North America, based on fiscal year revenue growth from 2015 to 2018. At no. 281 on the…

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by Kate McGaughey  Nov 15, 2019

CallRail CRO Mary Pat Donnellon recognized as finalist in Georgia Women In Tech Awards

CallRail Chief Revenue Officer Mary Pat Donnellon was recognized Thursday as a finalist in the Woman of the Year in Technology Awards in Atlanta. The ceremony celebrated the accomplishments of Georgia’s top female executives in technology fields. Mary Pat’s career has taken her from her start as a systems engineer and project manager to the…

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by Karissa Austin  Sep 26, 2019

CallRail wins second APPEALIE award in Overall SaaS category

On Wednesday, September 25th, CallRail received its second Overall SaaS APPEALIE award for outstanding customer satisfaction. CallRail won the category alongside other industry leaders, including SalesLoft, Slack, Ceridian, ChurnZero, and Zoom. According to APPEALIE, the awards are given “annually to SaaS apps that demonstrate excellence through innovation, customer delight and dedication to constant improvement,” with…

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by Melissa Garner  Sep 12, 2019

Time management advice for digital marketers from digital marketers

Managing your time wisely is one of the most important skills for successful people in any industry. If you work at a marketing agency, it’s the difference between gaining and losing clients. We submitted a small survey asking agencies in our Agency Partner Program for insights they’ve gained while working in an agency’s fast pace…

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by Melissa Garner  Aug 27, 2019

5 Marketing and Sales Problems You Can Solve with CallRail + HubSpot

Video Transcription   Hey, guys.  Thanks so much for joining. My name is Anna and I’m here with Madelyn. We’re going to go over five sales and marketing problems you can solve with CallRail and HubSpot. So, right now we are going to talk through a couple of different things.  I’m a product marketing manager…

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by Anna Niles  Jul 10, 2019

CallRail’s top 4 form tracking features & how to use them

  Introduction All right, everyone, thank you for joining. We will go ahead and get started just a couple of housekeeping items. And thank you again for everyone joining our Part 2 Form Tracking series. If you do have questions, the phone lines are muted. But we definitely want to hear all of the questions…

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by Amber Guidry  Jun 28, 2019

Celebrating #PrideMonth at CallRail

Happy Pride! Pride Month is celebrated each year in June, honoring the historic 1969 Stonewall Uprising in Manhattan. Fifty years ago today, trailblazers at the Stonewall Inn took a stand against brutality, discrimination, and oppression. These riots were pivotal to the gay rights movement, catapulting the fight for equality to the political front lines —…

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by Anna Niles  Jun 12, 2019

Close the Attribution Gap with Form Tracking

  Introduction [Rachel] All right. Hello, everyone. Thank you for joining us today for our discussion on how to dial in your marketing attribution. Throughout this webinar, we will discuss the challenges surrounding attribution today and how CallRail’s new and improved platform can help solve for those challenges. Before we get started, I’m going to…

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by Melissa Garner  Jun 4, 2019

Keyword-Level Tracking 101

Video Transcription [Josh] Welcome everyone, we’re going to go ahead and get started, looks like we have a good bit of participants so far, and people will still have a chance to join. So today, we’re going to be talking about CallRail keyword-level call tracking and the other type of call tracking that we offer,…

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by Melissa Garner  Jun 3, 2019

How messaging platforms boost marketing performance

Introduction [Rachel] All right. Hello, everyone. Thank you for joining us for today’s webinar. My name is Rachel and I’m the partner marketing manager here at CallRail. For those of you unfamiliar with CallRail, we provide attribution software to more than 100,000 businesses and marketing agencies to help improve marketing ROI. Today, we are discussing…

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by Jules Tompkins  May 17, 2019

CallRail named to Inc.’s Best Places to Work list for second consecutive year

Last May, CallRail was named to Inc.’s third annual Best Places to Work list. We had previously made similar local lists, but recognition on Inc.’s national list felt like a really big deal. We celebrated with cake and champagne. Since the 2018 list came out, we have grown our employee headcount by about 45 percent.…

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by Melissa Garner  May 9, 2019

Marketing Tools You Need to Prove Healthcare ROI

Video Transcription: Introduction All right. Hello, everyone. Thanks for joining us today for our webinar. My name’s Rachel, and I’m the Partner Marketing Manager at CallRail as well as today’s host. For those of you unfamiliar with CallRail, CallRail provides attribution software to more than 100,000 businesses and marketing agencies helping prove marketing ROI. Today’s…

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by Melissa Garner  May 9, 2019

Google Analytics & Google Ads

Introduction Thank you all again so much for joining us today for the “CallRail, Google Analytics, and Google Ads” webinar. We appreciate you logging in and just to let you know, this will be…today’s webinar will basically be an overview and understanding of the basic setup and benefits associated with Google Analytics and Google Ads.…

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by Melissa Garner  Apr 12, 2019

Improve client retention with multi-touch attribution

Video Transcription: [Greg] People bounced between the desktop, their smartphones, stores, and back and forth. And so tracking all of that activity is really challenging. Next slide, please. So once upon a time, we had a handful of traditional media. They were fairly straightforward, easy to buy, creative was pretty straightforward in most cases. And…

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by Kara Kelly  Mar 26, 2019

Why we started a User Research team (and what we learned along the way)

I remember when it was easy to make user-centered decisions. The year was 2015, and at the time, CallRail only had about a few hundred users to its name. Cue the dream sequence, everyone! Four years prior, our CEO Andy Powell needed a call tracking software for his startup, Bimmershops. At the time, call tracking…

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by Michael Saba  Mar 15, 2019

News You Can Use: Facebook outage, 5G on the way, China to seize AI crown

Hello headlines my old friend: We’re back for another round of your favorite recurring series on the CallRail blog, News You Can Use. In this ongoing series, we review the most recent headlines in technology and marketing, and explain what it all could mean for your business. As the old saying goes, staying on top…

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by Katherine Hosmer  Mar 6, 2019

How I scaled our UX Content team from the ground up

I joined CallRail in 2014 as a customer support specialist. On my first day, I was a bundle of nerves and excitement as I sat down at my new desk. I was finally working downtown at a promising startup, but I had no experience in the tech world. How was this ex-salon manager going to…

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by Jules Tompkins  Mar 5, 2019

CallRail named to AJC ‘Top Workplaces’ list for third straight year

On Sunday, the Atlanta Journal-Constitution — our local newspaper — released its annual list of the best workplaces in Atlanta. We made the list for the third straight year! CallRail was one of 4,300 companies asked to participate in the contest, and was one of 150 companies to be selected to the final list. We’re one…

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by Michael Saba  Mar 1, 2019

News You Can Use: Five stories on the coming ‘techlash’

Why, just look at the time: It’s News You Can Use! In this recurring series on the CallRail blog, we review the most important recent headlines in technology and marketing, and explain what it all could mean for your business. Because — as the old saying goes — following the news isn’t just good civics,…

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by Melissa Garner  Feb 27, 2019

Prove your Marketing Worth with Multi-touch, Multi-channel Attribution

  Video Transcription [Tim] Thanks for joining us today. I just wanted to give you some quick info before we jump into into our attribution webinar.   Introductions and Housekeeping My name is Tim. I manage our demand generation here and I work closely with Mark, who will be leading today’s webinar. Throughout the webinar,…

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by Michael Saba  Feb 15, 2019

News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose

When you log on to your social platform of choice these days, you may find yourself struck by a familiar sensation: You’re drowning in headlines. There’s so much news — and current events are coming at you so quickly — it’s hard to make sense of it all. Fear not, friend, because News You Can…

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by Michael Saba  Feb 1, 2019

News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms

We’re back for another 2019 tech news roundup, and it seems like we’ve returned not a moment too soon, with current events coming at us fast and furious over the past few weeks. In this recurring series, we review the latest headlines in marketing and technology, and explore what these developments might mean for your…

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by Michael Saba  Jan 21, 2019

News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars

New year, new News You Can Use. That’s right, your favorite recurring segment on the CallRail blog is back. In this biweekly column, we review the top 5 most important recent news stories in business, marketing, and technology, and explore what it all will mean for your business. As we’re fond of saying around here,…

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by Zack Bedingfield  Dec 7, 2018

Client reporting 101

Introduction [Anna] All right. So, again, thank you, everyone, for your patience. We’re really excited for today’s webinar. And it’s going to focus primarily on client reporting, so proving the effectiveness of your marketing for your clients, or maybe you work at an agency, maybe you have some in-house responsibilities, like a RPPC manager. And…

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by Brittney Sovik  Dec 5, 2018

CallRail’s multi-touch CPL report now includes multiple channels, interaction types

Our Product team is proud to announce some exciting enhancements we’ve made to our popular Multi-Touch Cost Per Lead report — we’ve officially graduated from our Beta release! First, we’ve expanded our ad networks so you can compare your CPL across Google, Facebook, and Bing. We also now include more interaction types so you can…

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by Michael Saba  Nov 13, 2018

News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’

Hello, and welcome back to your favorite recurring segment on the latest events in business and technology: News You Can Use. Here, we review through the hottest happenings in our industry, and provide some informed commentary on what these developments might mean for your business. If you’re a marketing or technology professional, you should be…

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by Madelyn Newman  Nov 9, 2018

The CallRail-Wix integration: Easy attribution for all your sites

Wix is the website builder of choice for over 110 million people worldwide — it’s simple, mobile-friendly, and requires absolutely zero development knowledge. That’s why we’re excited to announce the first official call tracking integration with the Wix platform. With the new CallRail-Wix integration, you can add CallRail’s dynamic call tracking to any Wix website…

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by Michael Saba  Oct 16, 2018

News You Can Use: Facebook and Google data breaches, Apple plans original programming

Hello, and welcome to your favorite recurring segment on the CallRail blog: News You Can Use. We review the latest marketing and technology news, and break down what it all could mean for your business. In our crazy and constantly changing world, it’s already hard enough to stay on top of the news, so we’re…

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by Anna Niles  Oct 12, 2018

Greatly reduce time spent on call analysis with CallScribe Search

How many times have you needed to retroactively access a series of emails or documents that share a keyword or filename in the contents? (For example: “Bank statement” or “refund.”) The ability to efficiently uncover key insights via search is equally important when it comes to analyzing your past calls and conversions, which is why…

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by Anna Niles  Oct 8, 2018

Access offline conversion data inside Microsoft Advertising with CallRail’s Microsoft Ads integration

The buyer’s journey is often unpredictable and inconsistent, complicating conversion analysis for marketers. With users discovering your business from several different channels, it is crucial for marketers to understand which combination of those interactions leads to a conversion from their paid campaigns. Now, with CallRail’s Microsoft Advertising integration (formerly Bing Ads), marketers can access offline…

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by Brittney Sovik  Oct 1, 2018

AMP up your call tracking with Accelerated Mobile Pages

With a cell phone an arm’s length away from most consumers, savvy marketers can’t ignore the importance of mobile web optimization and the mobile path to purchase experience. Mobile browsing now accounts for over half of all internet traffic, and is charted to keep increasing as our reliance on personal tech devices continues to grow.…

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by Michael Saba  Sep 13, 2018

News You Can Use: 5G push continues, Bitcoin crackdown coming

It’s that time again: News You Can Use! Here on the CallRail blog, we like to do periodical roundups of the latest headlines in marketing and technology, and break down what these developments might mean for your company in the short- and long-term with some tech news analysis. After all, staying on top of the…

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by Michael Saba  Aug 22, 2018

News You Can Use: Apple in the crosshairs, Encryption debate resurfaces

Hello everyone, and welcome back to the latest edition of News You Can Use. Join us for some marketing and technology news analysis, where we review the latest headlines and happenings, and break down what it all means for your business. Because being an informed reader of the news isn’t just good civics — it’s…

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by Kevin Mann  Aug 15, 2018

No more CPL headaches: Seamlessly calculate cost per lead with our new tool

In 2018, businesses are accustomed to validating decisions with data –– especially budgetary decisions. This makes reporting for cost per lead (CPL) and return on ad spend (ROAS) critical for today’s marketers. Mining and surfacing this data is the name of the game. Of course, that’s easier said than done. There are high-funnel proxy marketing…

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by Kate McGaughey  Aug 8, 2018

Women in Tech: Whitney Bennett, VP of Talent and Culture

In today’s rapidly-evolving career landscape, many of us can relate to taking a job in an industry completely unrelated to our college degree. Whitney Bennett can say she not only forged a career in a field different from her educational background, she navigated uncharted waters to build a thriving human resources department where none previously…

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by Michael Saba  Aug 6, 2018

News You Can Use: Google takes China, 5G rising, Apple beats tech blues

Hello there, and welcome back to your favorite recurring series on the CallRail blog: News You Can Use. We review and explain the most important marketing and tech news, and break down how they may impact the wider economy. Staying abreast of the latest headlines is crucial for businesses, no matter what industry you’re in.…

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by Michael Saba  Jul 19, 2018

News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes

Hello, and welcome back to your favorite recurring segment on the CallRail blog: News You Can Use. We break down the most important headlines, and offer some tech news analysis about how these stories could affect the economic landscape. Because staying on top of the latest news isn’t just good civics — it’s also great…

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by Michael Saba  Jul 5, 2018

News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax

Hello, and welcome back to the latest edition of News You Can Use, where we break down the most important business, marketing, and tech industry news. Following the news is important no matter what industry you’re in — by staying on top of the news, you’ll be well-positioned to capitalize on emerging trends, and to…

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by Michael Saba  Jun 20, 2018

News You Can Use: Gaming is golden, Apple all-in on AI, ‘Mergermania’ rising

Hello, and welcome back to News You Can Use, CallRail’s regular roundup of the latest and most important headlines in technology, marketing, and the wider world of business. Keeping up with the news is integral for savvy businesses in any industry — by staying on top of the latest developments in your field, you’ll be…

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by Melissa Garner  Jun 12, 2018

Improve local targeting efforts and drive more revenue

Introduction [Anna] Hey, everybody. It looks like we’ve got everyone on the line. Thank you guys so much for joining us today. We’re going to talk through “Five Ways to Improve your Local PPC Marketing.” So, my name is Anna Niles. I am a product marketing manager here at CallRail and I am joining Zack…

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by Michael Saba  May 30, 2018

News You Can Use: China trade war fears subside, double trouble for Tesla

Hello again, and welcome back to your favorite recurring segment on the CallRail blog, News You Can Use. Once or twice a month, we review the latest news in marketing and technology and summarize the most important headlines for you. Staying informed doesn’t just make you a good citizen — it’s good for business. So,…

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by Jules Tompkins  May 23, 2018

CallRail named to Inc.’s 2018 Best Workplaces list

There have been a lot of milestones around the CallRail offices lately. We’re routing calls at record pace, adding new team members almost every week, supporting customers more quickly and efficiently than ever, and continuing to improve our product, making it more and more powerful for our growing number of customers. Today, we’re excited to…

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by Michael Saba  May 16, 2018

News You Can Use: End date set for Net Neutrality, Google pushes AI, Walmart expands in India

Welcome to the latest edition of News You Can Use, CallRail’s regular roundup of the latest news in marketing, technology, and business. Here at CallRail, we make a point to always stay up-to-date about the latest happenings –– not just because it’s good to be informed, but because it’s also good for business. By staying…

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by Kate McGaughey  May 11, 2018

Looking back at year one of the CallRail community

Why Community? How this journey started Last April, we launched the first version of the CallRail Community. After being hired to manage social media at the start of 2017, being asked to spearhead work on our customer forum was somewhat of a surprise. A little background: I came from a small agency where I managed…

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by Elliott Wood  May 8, 2018

Call tracking and GDPR: Here’s what marketers need to know

Later this month, the European Union’s General Data Protection Regulation will go into effect. You’ve probably seen plenty of headlines about GDPR, which, in a nutshell, is a set of regulations on businesses designed to protect the privacy of EU citizens. Perhaps you already have a general idea of how GDPR might impact your business.…

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by Michael Saba  May 1, 2018

News You Can Use: GDPR in full swing, IPO markets are bullish, big changes coming to Gmail

Hello everyone, and welcome to the latest installment of News You Can Use, CallRail’s roundup of important news in technology and marketing. We’re big believers in staying abreast of the latest news, whether it’s political, economic, or anywhere in between. Keeping up with the news doesn’t just make you an engaged citizen — it’s great…

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by Nancy Lim  Apr 27, 2018

CallRail wins Pacesetter Award for fifth consecutive year

At CallRail, we are incredibly proud of the growth that we have been able to achieve year over year. From our inclusion in the INC 500 and Deloitte 500 growth rankings over the past few years to our quickly evolving application, it would not be possible without three key elements: our industry-leading call tracking software,…

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by Melissa Garner  Apr 25, 2018

Customer Spotlight: Paracore

Introduction [Adam] …on your website? – [Michael] I don’t know…I mean I imagine we’ll probably have some kind of landing page for this on the website, but at least within the webinar thing, the people who signed up for the webinar or go to the registration page after the fact, they’ll be able to view…

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by Kate McGaughey  Apr 17, 2018

Announcing the relaunch of CallRail Community

Today, we’re proud to announce the launch of a brand new user interface design for the CallRail Community! We built the CallRail Community in 2017 as a place for our customers to meet each other, share best practices for using CallRail, and submit feature requests to our team. After months of helping customers find answers…

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by Michael Saba  Apr 16, 2018

News You Can Use: Amazon under fire, Uber over in SE Asia, Facebook soldiers on

Welcome to the latest installment of News You Can Use, where we digest the latest marketing and technology news and break down what it all means for your business. As always, we’ll be keeping the commentary to a minimum and focusing on the main takeaways. Today, we’re looking at the latest developments in the ongoing…

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