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How to generate more marketing qualified leads

Looking to cast a wider net to capture more marketing qualified leads? Start with these tactics and tips to begin generating more MQLs for your business.

by Melissa Garner

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.

by Melissa Garner

Google’s Local Pack: What you need to know

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

by Melissa Garner

How to resolve your Google My Business listing suspension

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

by Tim Niziak

Best industries for SMS marketing (+ examples)

Just about any consumer-focused industry can use SMS marketing to expand its reach, turn leads into customers, and keep those customers coming back for repeat business.

by Melissa Garner

How to manage GMB customer reviews 

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

by Melissa Garner

Next-level tips for tracking leads from offline sources

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

by Melissa Garner

How to Improve Click-Through Rates for Local SEO

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

by Dedra Mitchell

How to qualify marketing leads

Businesses live or die by the quality of their leads. Here's how to make qualify your leads.

by Bridget Graf

15 marketing agency directories that will generate leads for you

Learn why marketing agency directories can be an effective lead gen source for your organization.

by Tara Malone

The top 5 form builders and how to choose the right one for you

Finding a form builder that meets your unique needs can be tricky. Here are the top 5 form builders out there, plus tips to make you decision easier.

by Maritza Henriquez

Better attribution reporting with Marketo and CallRail integration

Here’s how CallRail can augment your instance of Marketo

by Melissa Garner

Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

by Melissa Garner

9 tips for creating a marketing agency scope of work + [Free Templates]

Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.

by J.R. Rund

Three codes and the truth: Install CallRail JavaScript with Google Tag Manager

Learn what Google Tag Manager is, how to set it up, and what you can do with the visitor data that you gain from this handy tracking snippet.

by Jules Tompkins

5 marketing attribution pitfalls marketers must avoid

As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.

by Zack Bedingfield

How to write successful call-only ads that earn more prospects

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.

by Dedra Mitchell

Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

by Ben Deutsch

How to write better Calls To Action to maximize Click-Through Rate

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.

by Amber Guidry

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build brand awareness for inbound marketers. Here's the top 5 you should follow and why.

by Melissa Garner

How messaging platforms boost marketing performance

Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.

by Zapier Editorial Team

3 ways to get more leads using automation

Marketing automation can help you earn more leads and conversions, and superior ROI. Here's how the automation platform Zapier can help you get there.

by Kate McGaughey

CallRail Agency Summit 2019

CallRail's Agency Summit is tailor-fit for data-driven marketing agencies focused on proving ROI, retaining clients, and improving new client acquisition.

by Karissa Austin

The do’s and don’ts of small business marketing

Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.

by Dedra Mitchell

Why clients break up with their agencies

Client retention is one of the trickiest problems an agency can face. Here's why agency-client breakups happen, and what you can do about it.