by Melissa Garner

Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

by Melissa Garner

9 tips for creating a marketing agency scope of work + [Free Templates]

Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.

by J.R. Rund

Three codes and the truth: Install CallRail JavaScript with Google Tag Manager

Learn what Google Tag Manager is, how to set it up, and what you can do with the visitor data that you gain from this handy tracking snippet.

by Jules Tompkins

5 marketing attribution pitfalls marketers must avoid

As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.

by Zack Bedingfield

How to write successful call-only ads that earn more prospects

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.

by Dedra Mitchell

Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

by Ben Deutsch

How to write better Calls To Action to maximize Click-Through Rate

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.

by Amber Guidry

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build brand awareness for inbound marketers. Here's the top 5 you should follow and why.

by Melissa Garner

How messaging platforms boost marketing performance

Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.

by Zapier Editorial Team

3 ways to get more leads using automation

Marketing automation can help you earn more leads and conversions, and superior ROI. Here's how the automation platform Zapier can help you get there.

by Kate McGaughey

CallRail Agency Summit 2019

CallRail's Agency Summit is tailor-fit for data-driven marketing agencies focused on proving ROI, retaining clients, and improving new client acquisition.

by Karissa Austin

The do’s and don’ts of small business marketing

Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.

by Dedra Mitchell

Why clients break up with their agencies

Client retention is one of the trickiest problems an agency can face. Here's why agency-client breakups happen, and what you can do about it.

by Karissa Austin

Why marketers need design thinking

Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.

by Karissa Austin

Is content really king? Re-thinking a popular adage

Is content really still is king? We look at two alternative takes, and share some insights on how to make your content marketing smarter and more effective.

by Michael Saba

How service-based businesses can benefit from local marketing

Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!

by Amber Guidry

Building relationships through email marketing

Email marketing can be either your team’s biggest pain point or greatest asset. Here are 7 steps to overcome the email marketing curve.

by Janaye McGrew

8 Strategies to Increase Email Conversions

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. Here's 8 ways to increase your email conversions.

by Jessica Neal

Four Marketing Tracking Methods to Improve Your Campaigns

Your goals will dictate what metrics are important to your team and therefore, will drive the marketing tracking software you will use.

by Erica Hawkins

How to Create Content Using Call Analytics

How does CallRail come up with fresh content ideas? Here are our top 3 call analytics features that play a vital role in content creation.

by Erica Hawkins

As SMB investment in digital increases, so does the need for better performance metrics

The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. But as this investment increases, so does the need for more thorough performance metrics.