by Jules Tompkins  Dec 4, 2019

5 marketing attribution pitfalls marketers must avoid

As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.

by Zack Bedingfield  Oct 8, 2019

How to write successful call-only ads that earn more prospects

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.

by Dedra Mitchell  Jul 26, 2019

Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

by Ben Deutsch  Jun 26, 2019

How to write better Calls To Action to maximize Click-Through Rate

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.

by Amber Guidry  Jun 11, 2019

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build brand awareness for inbound marketers. Here's the top 5 you should follow and why.

by Melissa Garner  Jun 3, 2019

How messaging platforms boost marketing performance

Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.

by Zapier Editorial Team  Apr 30, 2019

3 ways to get more leads using automation

Marketing automation can help you earn more leads and conversions, and superior ROI. Here's how the automation platform Zapier can help you get there.

by Kate McGaughey  Apr 24, 2019

CallRail Agency Summit 2019

CallRail's Agency Summit is tailor-fit for data-driven marketing agencies focused on proving ROI, retaining clients, and improving new client acquisition.

by Karissa Austin  Jun 22, 2018

Why marketers need design thinking

Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.

by Nick Jackson  Jun 19, 2018

5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

by Karissa Austin  Jun 7, 2018

Is content really king? Re-thinking a popular adage

Is content really still is king? We look at two alternative takes, and share some insights on how to make your content marketing smarter and more effective.

by Michael Saba  Nov 8, 2017

How service-based businesses can benefit from local marketing

Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!

by Amber Guidry  Jun 8, 2017

Building relationships through email marketing

Email marketing can be either your team’s biggest pain point or greatest asset. Here are 7 steps to overcome the email marketing curve.

by Janaye McGrew  Mar 27, 2017

8 Strategies to Increase Email Conversions

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. Here's 8 ways to increase your email conversions.

by Jessica Neal  Oct 20, 2016

Four Marketing Tracking Methods to Improve Your Campaigns

Your goals will dictate what metrics are important to your team and therefore, will drive the marketing tracking software you will use.

by Melissa Garner  Jun 30, 2016

NAP Consistency Q&A With Local Search Expert Mike Blumenthal

Watch this expert Q&A with Mike Blumenthal and Mark Sullivan as they answer questions regarding call tracking numbers and how they can impact local SEO.

by Erica Hawkins  Feb 29, 2016

How to Create Content Using Call Analytics

How does CallRail come up with fresh content ideas? Here are our top 3 call analytics features that play a vital role in content creation.

by Erica Hawkins  Jan 30, 2015

As SMB investment in digital increases, so does the need for better performance metrics

The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. But as this investment increases, so does the need for more thorough performance metrics.