Paracore founder, Adam Arkfield, shares 5 Google Ads concepts PPC marketers need to understand to get the best bang for your buck.

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

The typical business loses 80% of its leads during the customer journey. Use these best practices to nurture your leads, rather than losing them.

These five steps will help get your lead nurturing efforts off the ground and strengthen the campaigns you are already running.

Learn the best strategies that car dealerships can use to increase traffic and customers.

Get the most out CallRail and automate your reports with our step-by-step guide to getting recent calls from your CallRail account into Google Sheets.

We’ve compiled a list of tactics to help SMBs adapt to operating their businesses and strengthening client relationships in this new normal.

Lead scoring helps businesses analyze their highest quality customers more quickly. Learn call tracking and lead scoring work better together.

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

Get your local search questions answered by the experts in our Local Search Q&A with Darren Shaw of Whitespark and Dana DiTomaso of Kick Point.

Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.

Learn how form tracking and call tracking work hand in hand and how to get the most out of both product offerings.

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

Read on for tips and information that will help you quickly and easily set up ads on Google Maps.

Looking to cast a wider net to capture more marketing qualified leads? Start with these tactics and tips to begin generating more MQLs for your business.

Discover how you can use local SEO directories to attract leads and increase traffic.

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

Just about any consumer-focused industry can use SMS marketing to expand its reach, turn leads into customers, and keep those customers coming back for repeat business.

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

Sales enablement tools combine forces to provide a critical final component of successful agency selling: communication. Here are the best tools for the job.

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

Businesses live or die by the quality of their leads. Here's how to make qualify your leads.

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.