by Adam Arkfeld  Apr 20, 2020

5 Google Ads Concepts You Need to Know for PPC Success

Paracore founder, Adam Arkfield, shares 5 Google Ads concepts PPC marketers need to understand to get the best bang for your buck.

by Melissa Garner  Apr 15, 2020

How to Set Up Local Services Ads

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

by Tim Niziak  Apr 14, 2020

7 lead nurturing best practices

The typical business loses 80% of its leads during the customer journey. Use these best practices to nurture your leads, rather than losing them.

by Melissa Garner  Apr 8, 2020

How to develop a lead nurturing program from scratch

These five steps will help get your lead nurturing efforts off the ground and strengthen the campaigns you are already running.

by Tim Niziak  Apr 6, 2020

Social media strategies for car dealerships

Learn the best strategies that car dealerships can use to increase traffic and customers.

by Bryan Elder  Apr 1, 2020

Import CallRail Data to Google Sheets

Get the most out CallRail and automate your reports with our step-by-step guide to getting recent calls from your CallRail account into Google Sheets.

by Kate McGaughey  Mar 27, 2020

Supporting your business, your health and your people

We’ve compiled a list of tactics to help SMBs adapt to operating their businesses and strengthening client relationships in this new normal.

by Adam Hofman  Mar 25, 2020

Call Tracking and Lead Scoring

Lead scoring helps businesses analyze their highest quality customers more quickly. Learn call tracking and lead scoring work better together.

by Melissa Garner  Mar 24, 2020

How to measure GMB performance

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

by Kate McGaughey  Mar 20, 2020

Get answers to your local search questions

Get your local search questions answered by the experts in our Local Search Q&A with Darren Shaw of Whitespark and Dana DiTomaso of Kick Point.

by Zack Bedingfield  Mar 19, 2020

Are Bing Ads worth it?

Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.

by Dedra Mitchell  Mar 18, 2020

How Form Tracking and Call Tracking work together

Learn how form tracking and call tracking work hand in hand and how to get the most out of both product offerings.

by Melissa Garner  Mar 17, 2020

How to Do Local SEO for Multiple Locations

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

by Zack Bedingfield  Mar 13, 2020

How to set up local search ads on Google Maps

Read on for tips and information that will help you quickly and easily set up ads on Google Maps.

by Dedra Mitchell  Mar 6, 2020

How to generate more marketing qualified leads

Looking to cast a wider net to capture more marketing qualified leads? Start with these tactics and tips to begin generating more MQLs for your business.

by Melissa Garner  Mar 2, 2020

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.

by Melissa Garner  Feb 27, 2020

Google’s Local Pack: What you need to know

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

by Melissa Garner  Feb 25, 2020

How to resolve your Google My Business listing suspension

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

by Tim Niziak  Feb 21, 2020

Best industries for SMS marketing (+ examples)

Just about any consumer-focused industry can use SMS marketing to expand its reach, turn leads into customers, and keep those customers coming back for repeat business.

by Melissa Garner  Feb 18, 2020

How to manage GMB customer reviews 

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

by Jason Rozenblat  Feb 14, 2020

Best sales enablement tools for any marketing agency

Sales enablement tools combine forces to provide a critical final component of successful agency selling: communication. Here are the best tools for the job.

by Melissa Garner  Feb 6, 2020

Next-level tips for tracking leads from offline sources

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

by Melissa Garner  Feb 4, 2020

How to Improve Click-Through Rates for Local SEO

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

by Dedra Mitchell  Jan 31, 2020

How to qualify marketing leads

Businesses live or die by the quality of their leads. Here's how to make qualify your leads.

by Charlie Braithwaite  Jan 29, 2020

A guide to linear attribution

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.