by Adam Arkfeld Apr 20, 2020
5 Google Ads Concepts You Need to Know for PPC Success
Paracore founder, Adam Arkfield, shares 5 Google Ads concepts PPC marketers need to understand to get the best bang for your buck.
by Melissa Garner Apr 15, 2020
How to Set Up Local Services Ads
Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.
by Tim Niziak Apr 14, 2020
7 lead nurturing best practices
The typical business loses 80% of its leads during the customer journey. Use these best practices to nurture your leads, rather than losing them.
by Melissa Garner Apr 8, 2020
How to develop a lead nurturing program from scratch
These five steps will help get your lead nurturing efforts off the ground and strengthen the campaigns you are already running.
by Tim Niziak Apr 6, 2020
Social media strategies for car dealerships
Learn the best strategies that car dealerships can use to increase traffic and customers.
by Bryan Elder Apr 1, 2020
Import CallRail Data to Google Sheets
Get the most out CallRail and automate your reports with our step-by-step guide to getting recent calls from your CallRail account into Google Sheets.
by Kate McGaughey Mar 27, 2020
Supporting your business, your health and your people
We’ve compiled a list of tactics to help SMBs adapt to operating their businesses and strengthening client relationships in this new normal.
by Adam Hofman Mar 25, 2020
Call Tracking and Lead Scoring
Lead scoring helps businesses analyze their highest quality customers more quickly. Learn call tracking and lead scoring work better together.
by Melissa Garner Mar 24, 2020
How to measure GMB performance
Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.
by Kate McGaughey Mar 20, 2020
Get answers to your local search questions
Get your local search questions answered by the experts in our Local Search Q&A with Darren Shaw of Whitespark and Dana DiTomaso of Kick Point.
by Zack Bedingfield Mar 19, 2020
Are Bing Ads worth it?
Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.
by Dedra Mitchell Mar 18, 2020
How Form Tracking and Call Tracking work together
Learn how form tracking and call tracking work hand in hand and how to get the most out of both product offerings.
by Melissa Garner Mar 17, 2020
How to Do Local SEO for Multiple Locations
Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.
by Zack Bedingfield Mar 13, 2020
How to set up local search ads on Google Maps
Read on for tips and information that will help you quickly and easily set up ads on Google Maps.
by Dedra Mitchell Mar 6, 2020
How to generate more marketing qualified leads
Looking to cast a wider net to capture more marketing qualified leads? Start with these tactics and tips to begin generating more MQLs for your business.
by Melissa Garner Mar 2, 2020
The ultimate list of SEO directories (plus 4 tips for maximizing your placements)
Discover how you can use local SEO directories to attract leads and increase traffic.
by Melissa Garner Feb 27, 2020
Google’s Local Pack: What you need to know
Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.
by Melissa Garner Feb 25, 2020
How to resolve your Google My Business listing suspension
So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.
by Tim Niziak Feb 21, 2020
Best industries for SMS marketing (+ examples)
Just about any consumer-focused industry can use SMS marketing to expand its reach, turn leads into customers, and keep those customers coming back for repeat business.
by Melissa Garner Feb 18, 2020
How to manage GMB customer reviews
With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.
by Jason Rozenblat Feb 14, 2020
Best sales enablement tools for any marketing agency
Sales enablement tools combine forces to provide a critical final component of successful agency selling: communication. Here are the best tools for the job.
by Melissa Garner Feb 6, 2020
Next-level tips for tracking leads from offline sources
Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.
by Melissa Garner Feb 4, 2020
How to Improve Click-Through Rates for Local SEO
If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.
by Dedra Mitchell Jan 31, 2020
How to qualify marketing leads
Businesses live or die by the quality of their leads. Here's how to make qualify your leads.
by Charlie Braithwaite Jan 29, 2020
A guide to linear attribution
Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.