by Kate McGaughey  Mar 27, 2020

Supporting your business, your health and your people

There’s no doubt we’re living in unprecedented times. As COVID-19 continues to impact communities and businesses across the globe, it’s natural for small business owners to look for ways to better support their businesses, employees and customers. This is why we’re doing what we do best — helping SMBs when they need it most. Here…

by Adam Hofman  Mar 25, 2020

Call Tracking and Lead Scoring

For businesses of all sizes, understanding where your highest quality leads are coming from is extremely important. Whether you are in marketing and are looking for marketing automation, or in sales looking to coach your team and analyze the quality of your sales reps or sales funnel, it’s pivotal to gain insight into what is…

by Melissa Garner  Mar 24, 2020

How to measure GMB performance

Potential customers look over your Google My Business (GMB) profile before deciding whether to visit your business, buy your products or use your services. Therefore, knowing how to make the platform work for you is important. Along with a robust social media presence, GMB is a vital part of every local business’s SEO efforts. It…

by Kate McGaughey  Mar 20, 2020

Get answers to your local search questions

Maybe you’re just getting started with local search or maybe you’ve been at it for years. Wherever you are on your journey, you’re bound to have some questions that may not be found in a blog post. We teamed with local SEO experts and frequent keynote speakers, Darren Shaw of Whitespark and Dana DiTomaso of…

by Zack Bedingfield  Mar 19, 2020

Are Bing Ads worth it?

When it first rose to prominence as a search engine alternative to Google, Bing became something of a punchline among Google devotees. But the search network didn’t go away. In fact, the opposite happened: Over the years, Bing has managed to grow its user base to more than 116 million people, claiming 11.22% of the…

by Dedra Mitchell  Mar 18, 2020

How Form Tracking and Call Tracking work together

Inbound calls and form submissions are two of the best lead generation tools for marketers. Of course getting leads is great, but tracking and analyzing how these leads are finding and connecting with your business through calls and form submissions is one of the best ways to understand what’s happening and strengthen your marketing strategies.…

by Melissa Garner  Mar 17, 2020

How to Do Local SEO for Multiple Locations

The internet has fundamentally transformed much of the business world in the twenty-first century. And its revolution has provided businesses with incredible opportunities for innovation, access to new customers, and growth. But like any technology, the internet is most valuable when leveraged effectively. One way that businesses can make the most of this technology is…

by Melissa Garner  Mar 16, 2020

3 reasons call tracking is critical for local service businesses ready to grow

This is a guest post by Keith Brown, the CMO of Today’s Local Media, a full-service marketing agency serving customers nationwide with a mission to bring new leads to businesses and accelerate their growth.    Over the past year, there is one thing every business has their sights set on. Growth. Whether you are looking…

by Zack Bedingfield  Mar 13, 2020

How to set up local search ads on Google Maps

Among the many benefits modern smartphone users enjoy, they almost never get lost anymore. Definitely, it’s a map, map, map, map world … Google Maps has transformed how people get around, almost as much as cars and airplanes did a century ago. The application has more than 1 billion monthly active users and has netted…

by Katherine Hosmer  Mar 12, 2020

How to Optimize Your Content With Keyword Spotting Insights

As part of the UX team at CallRail, I work with content writers to create and maintain CallRail’s support documentation. Each day, I pull reports on the topics customers search for on our Help Center. When looking at these reports, my goal is to understand how people talk about CallRail and call tracking: Which words…

by Dedra Mitchell  Mar 6, 2020

How to generate more marketing qualified leads

Establishing workflows that consistently generate quality leads is an absolute must for any organization’s revenue goals. Making sure that those leads are qualified to be in the sales pipeline is another crucial step that often requires a significant amount of trial and error, open communication between marketing and sales teams, and sometimes a little creativity.…

by Melissa Garner  Mar 2, 2020

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Consumers may not even notice that they are using local SEO directories, but they reference them all the time. Think about the last time you looked up a new restaurant you wanted to order takeout from — did you call directory assistance to get a phone number, or did you use a search engine via…

by Melissa Garner  Feb 27, 2020

Google’s Local Pack: What you need to know

Digital marketing and advertising offer excellent opportunities to expand your company’s reach around the globe. But they can also help you build up your audience in local communities and open your business up to potential customer in your area. Google reports that about 46% of all online searches have a local intent behind them, meaning…

by Melissa Garner  Feb 25, 2020

How to resolve your Google My Business listing suspension

A Google My Business (GMB) account suspension is a serious setback for any business seeking to improve its local organic traffic. Business owners can find themselves in hot water if their GMB accounts provide incorrect or inconsistent information about a business’s service area or address, service or product offerings, operating hours, and so on. Having…

by Tim Niziak  Feb 21, 2020

Best industries for SMS marketing (+ examples)

How much time do you spend on interacting with your smartphone on a given day? Most phones give you an option to track this time, but do you really want to know the answer? We’re afraid to find out, too … Although ignorance may be bliss on a personal level, marketers should be aware of…

by Melissa Garner  Feb 18, 2020

How to manage GMB customer reviews 

Online customer reviews, and even more so reviews through Google My Business (GMB), are a critical part of digital marketing efforts for businesses with physical offices or retail locations. According to BrightLocal, the average consumer reads at least ten reviews before making a purchase, with 91 percent of consumers relying on positive reviews to make…

by Jason Rozenblat  Feb 14, 2020

Best sales enablement tools for any marketing agency

Sales enablement is a fast-growing service offered by many marketing agencies, but we want to dive deeper into how agencies like yours can better embrace this practice internally to improve sales. As agencies face the challenges of scaling their sales efforts and improving conversion rates and ROI, they’re increasingly seeking out tools and strategies to…

by Melissa Garner  Feb 6, 2020

Next-level tips for tracking leads from offline sources

The ongoing evolution of digital marketing channels, strategies, and technologies has yielded the deepest, most advanced metrics in marketing and sales history. With just a few little clicks from a prospect, you learn so much — from where the lead found you to what you should do to nurture the relationship. This ease of data…

by Melissa Garner  Feb 4, 2020

How to Improve Click-Through Rates for Local SEO

A local SEO strategy is vital for every small business, drawing in website visitors and customers searching for goods and services in their own cities or towns. According to Google, 46 percent of all search queries have a local intent. For any local business, if you aren’t optimizing your website for local searches, you’re missing…

by Jason Tatum  Feb 3, 2020

How to choose the right attribution model to assess your sales enablement programs

When your sales team scores a conversion for your company, it’s rarely an event that occurs in isolation. Sales professionals may dream of a perfect one-touch conversion with a new client, but the reality is much more complex: multiple touches, multiple channels, and an organizational headache when it comes to assigning credit for the victory.…

by Dedra Mitchell  Jan 31, 2020

How to qualify marketing leads

Businesses live or die by the quality of their leads — it’s a fact. And if there aren’t enough qualified leads, sales just won’t happen. There’s nothing worse than Marketing believing they are delivering the best gift of all time – a sure sales – that doesn’t materialize. Sales loses confidence in Marketing. Marketing’s frustration…

by Charlie Braithwaite  Jan 29, 2020

A guide to linear attribution

What is a linear attribution model? A linear attribution model focuses on multi-touch attribution–meaning it takes into account and attributes credit to multiple touchpoints along the customer journey. In fact, this model actually takes into account every single interaction that a prospect has with your brand prior to purchasing. Mathematically-speaking, they’re incredibly easy to understand.…

by Melissa Garner  Jan 27, 2020

SEO vs Local SEO: What’s the difference?

For your site to be seen by online customers, you need to optimize your website for search engines. This is where SEO comes into your marketing strategy. Without a strategy for search engine optimization (SEO), your business could be and is missing out on a slew of prospects who are local to you, but unaware…

by Bridget Graf  Jan 20, 2020

14 marketing agency directories that will generate leads for you

Lead generation is a critical process for any marketing agency. If you want to help your clients find leads of their own, you had better be able to perform this service to grow your own business first. A marketing agency directory can be a valuable source of these leads. If you’re a serious marketing agency,…

by Tara Malone  Jan 13, 2020

The top 5 form builders and how to choose the right one for you

Designing an effective contact form or lead generation form can make a huge impact on the number and quality of leads you attract. Still, designing an effective form for your company is no easy task. The good news is there are many form builders available to help you develop high-quality webforms. Form tools are by…