by Jay Hansborough  Sep 30, 2020

Why and How to Use Google Ads Affinity Audiences for Top-of-Funnel Marketing

Learn how to set up Google Affinity Audiences as well as custom target audiences.

by Meredith Stack  Sep 14, 2020

Legal Q&A: How to outsmart competitive marketers with call tracking

Learn from marketing experts in the legal field how they use call tracking to stay competitive and gain more clients.

by Trendi Marketing  Sep 4, 2020

How call tracking helped one law firm amplify legal advertising performance — and improve client service

Learn how Trendi Marketing optimized campaign efficiency and client services with call tracking.

by Rob Wade  Aug 27, 2020

Why it's important to set marketing investment benchmarks

Setting benchmarks for your marketing investments is crucial for understanding ROI, and evaluating your marketing strategy as a whole.

by Rob Wade  Aug 26, 2020

Cross-Promotion Ideas For Small Businesses

Learn about the benefits of cross-promotion for small businesses and how to get started.

by Bridget Graf  Jul 27, 2020

Buddy Check: Identifying Revenue-Driving Partners

Watch this fireside chat style discussion between Unbounce, Titan PPC, and Earnworthy as they discuss everything partner marketing.

by Jason Rozenblat  Jul 27, 2020

Archery: Targeting Repeat Customers

Watch Jason Rozenblat, VP of Sales at CallRail and Roland Ligtenberg, Co-Founder of Housecall Pro, run through how you can target prospects.

by Rachel Ward  Jul 27, 2020

Arts and Crafts: Creating Campaigns that Close

Watch as Demand Generation Manager, Rachel Ward, partners with LumenAd and Merlino Media Group discuss how you can create data driven campaign strategies.

by David Schroeder  Jul 27, 2020

Treasure Hunt: Mapping buyer journeys from clicks to conversion

Watch as Demand Generation Manager, David Schroeder, and Walker Sands discuss how to map your customers’ buying journeys all the way from clicks to conversion.

by Rob Wade  Jul 27, 2020

Storytelling: Creating Content that Converts

Watch Co-Founder of Marketmuse, Jeff Coyle, and Content Director, Rob Wade, run through how you can create killer content to convert more prospects into customers.

by Rachel Ward  Jul 27, 2020

Camp CallRail: Learn Digital Marketing Strategies and S’more

Summertime is upon us, but learning never stops. Watch Camp CallRail on-demand for six in-tents session on digital marketing.

by Keith Brown  Jul 14, 2020

3 reasons call tracking is critical for local service businesses ready to grow

Data tells us that 60% of customers still prefer to contact a business by phone. So, with all those important calls, how do you measure success and grow your business?

by Katie Weedman  Jun 29, 2020

5 Local Content Ideas That Work for Almost Any Business

Having a local content marketing strategy for your business is critical. Here are five local content ideas that work for almost any business.

by Melissa Garner  Jun 25, 2020

Tips for promoting and producing events for small businesses

While we focus on digital communication, consumers still find value in face-to-face interactions. Here are some tips for your small business to combine digital marketing efforts with in-person events.

by Ryan Garrow  Jun 23, 2020

How To Grow In A Down Economy

Ryan Garrow from Logical Position will share tips to help you pivot and prosper. Watch to discover why setting the right goals today can have a direct impact on long-term revenue.

by Jeremy Vale  Jun 23, 2020

The Importance of Email Marketing

Jeremy Vale from Logical Position explains why email marketing is especially valuable today and ways you can adapt during these uncertain times to more effectively reach your audiences.

by Jon MacDonald  Jun 23, 2020

Conversion Rate Optimization: Website Audit

Jon MacDonald, Founder of The Good, shows you the four types of data every online brand should be using, and how heatmaps will help you understand your website’s usability.

by Tim Benson  Jun 23, 2020

Optimizing Call Tracking with CallRail Data

Tim Benson, Omni-Channel Growth Strategist at Logical Position, shares how to use call data to fine-tune spending, sharpen bid strategies, clear the way for the right traffic, and more.

by Josh White  Jun 23, 2020

Integrating CallRail with Google Ads: The do's & don'ts

Josh White, SEM Attribution Manager at Logical Position, helps you figure out what to track, how to track it, and how to integrate your platform with Google Ads.

by Emma Huschka  Jun 23, 2020

Adapt Paid Social Strategy During COVID-19

Director of Paid Social at Logical Position, Emma Huschka, explains how to adapt your paid social strategy in today’s uncertain economy.

by Bridget Graf  Jun 23, 2020

Digital marketing bootcamp with Logical Position [Virtual event]

We partnered with the digital marketing experts, Logical Position, to help educate businesses, like yours, on how to quickly adapt their marketing strategies during these difficult times.

by Charlie Braithwaite  Jun 18, 2020

Why you should bid on your own branded terms in PPC

Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.

by Rob Wade  Jun 17, 2020

How to network with other small businesses

Networking also empowers you to help other businesses in your local market or industry. Here are a few simple ways to start networking with other small businesses.

by Suchi Sajja  Jun 16, 2020

A Quick Start Guide to Social Listening

When done well, social listening can deepen relationships with your customers, bolster sales, and improve your brand’s image. Learn how, here.

by Suchi Sajja  Jun 10, 2020

Content curation for social media

Learn how to plan out your content strategy for social media while staying relevant, sales driven, and most importantly authentic.