by Karissa Austin

7 ways to improve lead gen campaigns (and drive down CPL)

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

by Dedra Mitchell

The missing metric: Why call tracking is a must for total attribution

Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.

by Carolyn Lyden

Using attribution data for agencies: Retain clients, earn new ones, and make more money

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

by Karissa Austin

Dissecting a marketing touchpoint: What you need to track to be successful

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

by Carolyn Lyden

Call tracking systems: Key to a complete attribution ecosystem

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

by Carolyn Lyden

Making Call Attribution Part of Your Holistic Attribution Model

Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.

by Zack Bedingfield

What is multi-channel attribution?

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

by Amber Guidry

Track Your Trade Show Marketing ROI

How do you know if your investment in trade show sponsorship was worth it? With CallRail, you can easily track attribute leads and track trade show ROI.

by Michael Saba

Insights for Marketing in Australia

With the right tweaks to your strategy and a firm grasp of the culture, your business can soon be making waves Down Under.

by Erica Hawkins

Infographic: What You Can Learn From Phone Calls

Calls are 10x’s more likely to convert than their form fill counterparts. Fully understand what drives calls to your business!

by Janaye McGrew

How to measure ROI with call tracking

Are you missing out on the data that you need to measure your ROI? Without call tracking, you may not see the full your marketing efforts and results.

by Erica Hawkins

5 Essential Inbound Marketing Strategies

More and more marketers are using inbound marketing every year, but what are the best strategies to make that happen?

by Katherine Hosmer

Guide to Call Attribution for Digital Marketers: Optimize Calls and Clicks

Do you know which ads and keywords are converting the most leads into customers? Follow this guide to optimize your clicks and calls.

by Erica Hawkins

Know What Really Drives Conversions with Multichannel Attribution

With Google Analytics, you may be able to see what online activity leads to conversions, but how do you track offline activity like phone calls?

by Erica Hawkins

As SMB investment in digital increases, so does the need for better performance metrics

The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. But as this investment increases, so does the need for more thorough performance metrics.