by Dedra Mitchell Sep 10, 2018
CAC and CPL 101: Why these metrics matter to agency clients
CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.
by Karissa Austin Aug 29, 2018
7 ways to improve lead gen campaigns (and drive down CPL)
For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.
by Dedra Mitchell Aug 24, 2018
The missing metric: Why call tracking is a must for total attribution
Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.
by Carolyn Lyden Aug 14, 2018
Using attribution data for agencies: Retain clients, earn new ones, and make more money
For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.
by Karissa Austin Jul 12, 2018
Dissecting a marketing touchpoint: What you need to track to be successful
User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.
by Nick Jackson Jun 19, 2018
5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing
CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.
by Adam Carbonneau May 21, 2018
Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency
No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.
by Carolyn Lyden Mar 5, 2018
Call tracking systems: Key to a complete attribution ecosystem
Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.
by Robert Martin Feb 12, 2018
Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business
How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.
by Carolyn Lyden Aug 23, 2017
Making Call Attribution Part of Your Holistic Attribution Model
Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.
by Zack Bedingfield Jun 6, 2017
What is multi-channel attribution?
Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.
by Amber Guidry Jun 1, 2017
Track Your Trade Show Marketing ROI
How do you know if your investment in trade show sponsorship was worth it? With CallRail, you can easily track attribute leads and track trade show ROI.
by Michael Saba May 30, 2017
Insights for Marketing in Australia
With the right tweaks to your strategy and a firm grasp of the culture, your business can soon be making waves Down Under.
by Erica Hawkins Dec 28, 2016
Infographic: What You Can Learn From Phone Calls
Calls are 10x’s more likely to convert than their form fill counterparts. Fully understand what drives calls to your business!
by Janaye McGrew Nov 23, 2016
How to measure ROI with call tracking
Are you missing out on the data that you need to measure your ROI? Without call tracking, you may not see the full your marketing efforts and results.
by Erica Hawkins Nov 3, 2016
5 Essential Inbound Marketing Strategies
More and more marketers are using inbound marketing every year, but what are the best strategies to make that happen?
by Katherine Hosmer Sep 15, 2016
Guide to Call Attribution for Digital Marketers: Optimize Calls and Clicks
Do you know which ads and keywords are converting the most leads into customers? Follow this guide to optimize your clicks and calls.
by Erica Hawkins Aug 4, 2016
Know What Really Drives Conversions with Multichannel Attribution
With Google Analytics, you may be able to see what online activity leads to conversions, but how do you track offline activity like phone calls?
by Erica Hawkins Jan 30, 2015
As SMB investment in digital increases, so does the need for better performance metrics
The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. But as this investment increases, so does the need for more thorough performance metrics.