CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.

Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

How do you know if your investment in trade show sponsorship was worth it? With CallRail, you can easily track attribute leads and track trade show ROI.

With the right tweaks to your strategy and a firm grasp of the culture, your business can soon be making waves Down Under.

Calls are 10x’s more likely to convert than their form fill counterparts. Fully understand what drives calls to your business!

Are you missing out on the data that you need to measure your ROI? Without call tracking, you may not see the full your marketing efforts and results.

More and more marketers are using inbound marketing every year, but what are the best strategies to make that happen?

Do you know which ads and keywords are converting the most leads into customers? Follow this guide to optimize your clicks and calls.

With Google Analytics, you may be able to see what online activity leads to conversions, but how do you track offline activity like phone calls?

The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. But as this investment increases, so does the need for more thorough performance metrics.