by Dedra Mitchell  Sep 10, 2018

CAC and CPL 101: Why these metrics matter to agency clients

CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.

by Karissa Austin  Aug 29, 2018

7 ways to improve lead gen campaigns (and drive down CPL)

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

by Dedra Mitchell  Aug 24, 2018

The missing metric: Why call tracking is a must for total attribution

Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.

by Carolyn Lyden  Aug 14, 2018

Using attribution data for agencies: Retain clients, earn new ones, and make more money

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

by Karissa Austin  Jul 12, 2018

Dissecting a marketing touchpoint: What you need to track to be successful

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

by Nick Jackson  Jun 19, 2018

5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

by Adam Carbonneau  May 21, 2018

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

by Carolyn Lyden  Mar 5, 2018

Call tracking systems: Key to a complete attribution ecosystem

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

by Robert Martin  Feb 12, 2018

Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business

How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.

by Carolyn Lyden  Aug 23, 2017

Making Call Attribution Part of Your Holistic Attribution Model

Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.

by Zack Bedingfield  Jun 6, 2017

What is multi-channel attribution?

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

by Amber Guidry  Jun 1, 2017

Track Your Trade Show Marketing ROI

How do you know if your investment in trade show sponsorship was worth it? With CallRail, you can easily track attribute leads and track trade show ROI.

by Michael Saba  May 30, 2017

Insights for Marketing in Australia

With the right tweaks to your strategy and a firm grasp of the culture, your business can soon be making waves Down Under.

by Erica Hawkins  Dec 28, 2016

Infographic: What You Can Learn From Phone Calls

Calls are 10x’s more likely to convert than their form fill counterparts. Fully understand what drives calls to your business!

by Janaye McGrew  Nov 23, 2016

How to measure ROI with call tracking

Are you missing out on the data that you need to measure your ROI? Without call tracking, you may not see the full your marketing efforts and results.

by Erica Hawkins  Nov 3, 2016

5 Essential Inbound Marketing Strategies

More and more marketers are using inbound marketing every year, but what are the best strategies to make that happen?

by Katherine Hosmer  Sep 15, 2016

Guide to Call Attribution for Digital Marketers: Optimize Calls and Clicks

Do you know which ads and keywords are converting the most leads into customers? Follow this guide to optimize your clicks and calls.

by Erica Hawkins  Aug 4, 2016

Know What Really Drives Conversions with Multichannel Attribution

With Google Analytics, you may be able to see what online activity leads to conversions, but how do you track offline activity like phone calls?

by Erica Hawkins  Jan 30, 2015

As SMB investment in digital increases, so does the need for better performance metrics

The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. But as this investment increases, so does the need for more thorough performance metrics.