by Dedra Mitchell

The root of stakeholder buy-in: How better attribution can impact organizational buy-in

If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution.

by Jason Tatum

How to choose the right attribution model to assess your sales enablement programs

Have an attribution model in place to measure success in not just your marketing campaigns, but in your entire funnel

by Melissa Garner

How to talk to your clients about lead attribution reporting

Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.

by Charlie Braithwaite

A guide to linear attribution

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.

by Jay Hansborough

Use Marketing Attribution To Optimize Your Ad Budget

By measuring and evaluating the performance of your marketing channels on a user level, you can distribute resources in a way that drives the most conversions at the lowest cost to your business.

by J.R. Rund

How to use Google Tag Manager to track calls

Learn how to set up Google Tag Manager to track phone calls and how to set up phone call goals in Google Analytics with our step by step guide.

by Brittney Sovik

Attribution models: What they are, why they matter, when to use them

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.

by Karissa Austin

How platform bias and faulty integrations undermine your marketing tech stack

From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?

by Jules Tompkins

5 marketing attribution pitfalls marketers must avoid

As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.

by Dan Wakefield

What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

by Karissa Austin

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.

by Anthony Krolczyk

5 pro tips for cross-channel call attribution

Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.

by Nick Jascomb

The importance of attribution for dealership marketing, explained

Following these simple dealership marketing best practices are a guaranteed way to bring in more leads and close more sales.

by Tameka Hughes

A guide to using call tracking to optimize dealership marketing

The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.

by Tim Niziak

Understanding the dealership marketing activities that are attracting leads

With the right auto dealership marketing strategy, you can maximize your lead gen while keeping marketing expenses to a minimum -- here's how to do it.

by Michael Sengbusch

Why we need a messaging-first approach to MarTech

Marketers today are using messaging platforms like Slack to monitor their campaign performance in real-time for reporting and continuous improvement.

by Melissa Garner

Improve client retention with multi-touch attribution

Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

by Dedra Mitchell

Best practices for allocating marketing budget

Allocating your marketing budget can feel like a daunting responsibility, but it doesn't have to be: Make things easy with this step-by-step plan.

by Jules Tompkins

How much should you pay a PPC agency? A look at the going rates for PPC management

Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?

by Michael Saba

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.

by Karissa Austin

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

by Mark Sullivan

What is multi-touch attribution?

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

by Karissa Austin

Understanding the pros and cons of multichannel marketing

Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.

by Karissa Austin

How to build an agency marketing tech stack (and what mistakes to avoid)

Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.

by Karissa Austin

How empathy can improve your marketing strategy

Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.