by Kevin Mann  Jan 21, 2020

CallRail for Google My Business: Get to know your local customers through call tracking

CallRail’s Google My Business integration greatly expands on what GMB natively offers through GMB Insights.

by Karissa Austin  Jan 7, 2020

How platform bias and faulty integrations undermine your marketing tech stack

From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?

by Jules Tompkins  Dec 4, 2019

5 marketing attribution pitfalls marketers must avoid

As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.

by Ryan Garrow  Nov 11, 2019

How agencies can prove positive marketing ROI to clients

How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.

by Dan Wakefield  Oct 28, 2019

What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

by Sam O' Rourke  Oct 8, 2019

5 free tools and resources to show clients that call tracking can help them

“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.

by Karissa Austin  Sep 18, 2019

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.

by Jules Tompkins  Sep 17, 2019

With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’

Thanks to the advanced call tracking provided by CallRail, it's easy for Gravity Digital to provide rock-solid marketing attrbution to their clients.

by Anthony Krolczyk  Sep 10, 2019

5 pro tips for cross-channel call attribution

Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.

by Nick Jascomb  Aug 16, 2019

The importance of attribution for dealership marketing, explained

Following these simple dealership marketing best practices are a guaranteed way to bring in more leads and close more sales.

by Karissa Austin  Aug 9, 2019

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.

by Tameka Hughes  Aug 9, 2019

A guide to using call tracking to optimize dealership marketing

The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.

by Ben Hicks  Jul 12, 2019

How to analyze your data to improve engagement on your website

Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.

by Tim Niziak  Jun 18, 2019

Understanding the dealership marketing activities that are attracting leads

With the right auto dealership marketing strategy, you can maximize your lead gen while keeping marketing expenses to a minimum -- here's how to do it.

by Michael Sengbusch  Jun 6, 2019

Why we need a messaging-first approach to MarTech

Marketers today are using messaging platforms like Slack to monitor their campaign performance in real-time for reporting and continuous improvement.

by Melissa Garner  Apr 12, 2019

Improve client retention with multi-touch attribution

Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

by Dedra Mitchell  Mar 29, 2019

Best practices for allocating marketing budget

Allocating your marketing budget can feel like a daunting responsibility, but it doesn't have to be: Make things easy with this step-by-step plan.

by Jules Tompkins  Mar 6, 2019

How much should you pay a PPC agency? A look at the going rates for PPC management

Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?

by Michael Saba  Feb 13, 2019

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.

by Karissa Austin  Jan 23, 2019

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

by Mark Sullivan  Jan 10, 2019

What is multi-touch attribution?

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

by Karissa Austin  Jan 2, 2019

Understanding the pros and cons of multichannel marketing

Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.

by Karissa Austin  Dec 18, 2018

How to build an agency marketing tech stack (and what mistakes to avoid)

Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.

by Jules Tompkins  Dec 10, 2018

How to help your clients focus on the marketing metrics that really matter

With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.

by Karissa Austin  Oct 4, 2018

How empathy can improve your marketing strategy

Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.