by Tim Niziak  Jun 18, 2019

Understanding the dealership marketing activities that are attracting leads

Have you taken the time to develop a dealership marketing strategy? If so, kudos! This is a great first step to attracting leads. But this leads to an even more important question: How can you know whether your dealership marketing strategy is improving your lead generation efforts, and earning more leads? At the root of…

by Michael Sengbusch  Jun 6, 2019

Why we need a messaging-first approach to MarTech

This is a guest post by Michael Sengbusch, the CEO and co-founder of Eletype, an intelligent assistant for marketing teams that uses Slack and MS Teams. Michael was recently featured at the CallRail Agency Summit in Chicago and is a frequent speaker at conferences on topics ranging from messaging platforms, digital marketing, social media and enterprise…

by Melissa Garner  Apr 12, 2019

Improve client retention with multi-touch attribution

Video Transcription: [Greg] People bounced between the desktop, their smartphones, stores, and back and forth. And so tracking all of that activity is really challenging. Next slide, please. So once upon a time, we had a handful of traditional media. They were fairly straightforward, easy to buy, creative was pretty straightforward in most cases. And…

by Dedra Mitchell  Mar 29, 2019

Best practices for allocating marketing budget

Building a marketing budget is one of your most important — and often, most daunting — responsibilities. The money in your marketing budget is finite, and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011.…

by Jules Tompkins  Mar 6, 2019

How much should you pay a PPC agency? A look at the going rates for PPC management

“You have to spend money to make money.” At some point in your life, you’ve probably heard this tired adage. While it’s neither novel nor iron-clad, it’s kind of the mantra the pay-per-click industry lives by. And hey, if the money you’re spending is PPC money, there’s a pretty good chance you’re going to make…

by Michael Saba  Feb 13, 2019

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Every late January or early February, Americans are treated to a dazzling performance — a show put on by professionals who are at the absolute top of their game. This annual gathering is now a national tradition, an enduring display of all-American values. Memories that will last a lifetime are forged in the crucible of…

by Karissa Austin  Jan 23, 2019

Choosing the best marketing channels for your agency, in 4 easy steps

Multichannel marketing is considered a top-of-the-line advertising method, but finding the best marketing channels for your agency can be a daunting prospect. With your precious marketing budget on the line, you naturally want to avoid missteps and keep waste at a minimum. Fortunately, finding the best marketing channels can be achieved by following a simple,…

by Mark Sullivan  Jan 10, 2019

What is multi-touch attribution?

What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. source, medium, campaign), content (e.g. landing pages, offer…

by Karissa Austin  Jan 2, 2019

Understanding the pros and cons of multichannel marketing

Gone are the days of old-school marketing where business ads were limited to billboards, radio, and print. In today’s digital world there are more channels than ever you can use to reach your customers, but multichannel marketing has its own pros and cons that are worth considering. Pros of multichannel marketing 1) Diversify your audience…

by Karissa Austin  Dec 18, 2018

How to build an agency marketing tech stack (and what mistakes to avoid)

Building an agency marketing stack is not for the faint of heart — there are thousands of marketing tech tools out there, and finding the right ones takes plenty of research and strategy. So before you spend your entire Monday doing product demos, take the time to assess what tools your agency really needs. That…

by Jules Tompkins  Dec 10, 2018

How to help your clients focus on the marketing metrics that really matter

There’s a debate in the baseball world around one very conventional statistic: Pitcher wins and losses. For decades, both fans and team executives have looked to this metric as a key indicator of a pitcher’s value. And while most have all but abandoned pitcher wins as any kind of meaningful indicator of pitching performance, it…

by Karissa Austin  Dec 7, 2018

The do’s and don’ts of small business marketing

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

by Karissa Austin  Oct 4, 2018

How empathy can improve your marketing strategy

If you’re reading this, you’re likely a marketer who sometimes really hates being marketed to. Chances are you’ve been served annoying ads, sent excessive emails, or simply dealt with being sold products that you don’t like or don’t need. But consider another perspective: Have you ever knowingly or unknowingly run annoying ads, sent excessive emails,…

by Dedra Mitchell  Sep 10, 2018

CAC and CPL 101: Why these metrics matter to agency clients

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

by Michael Saba  Sep 6, 2018

Data and analytics: The cure for agency client churn

In the fast-paced world of agency marketing, it’s easy to fixate purely on outcomes: You want to finish the campaign, fulfill the terms of your contract, and move on to the next project. But if your agency strategy doesn’t account for churn — as in, how you’re going to entice your client to renew their…

by Karissa Austin  Aug 29, 2018

7 ways to improve lead gen campaigns (and drive down CPL)

When it comes to focusing on lead-generation campaigns, quality and quantity matter –– but it’s by no means an easy balance. When you have a higher CPL, it’s important to factor in LTV (lifetime value) to make sure that your acquisition cost is profitable. In this post, we’ll review several simple ways you can make…

by Dedra Mitchell  Aug 24, 2018

The missing metric: Why call tracking is a must for total attribution

Pinpointing when, how, and why conversions are happening is an ongoing challenge for marketers. Determining which metrics to track in order to gain a deeper understanding of conversions is even more difficult. Fortunately, there’s a solution: Attribution modeling. Attribution modeling provides insights that can help you better gauge how leads are interacting with campaigns and…

by Carolyn Lyden  Aug 14, 2018

Using attribution data for agencies: Retain clients, earn new ones, and make more money

We’ve all heard the buzzwords “data-driven marketing” in just about every industry article and every presentation at a marketing event. As tools for marketing attribution data and analytics have become more sophisticated and reliable, companies have come to depend on these numbers to perfect their campaigns, determine what is and isn’t driving leads, and figure…

by Karissa Austin  Jul 12, 2018

Dissecting a marketing touchpoint: What you need to track to be successful

Ever feel like you have loads of digital marketing data, yet struggle to do anything meaningful with it? You’re not alone: The average marketer today is tracking leads that have multiple marketing touchpoints, so it can be challenging to determine what’s working and what’s not. Analyzing user paths helps determine the typical steps taken before…

by Robert Martin  Jul 3, 2018

Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Advertising your business on Facebook can be a daunting prospect at first glance — the platform can quickly overwhelm new users with an abundance of tools and features. Don’t panic. Understanding the basics is all it takes to reach thousands of potential new customers. Whether you’re trying to raise brand awareness, drive more traffic to…

by Nick Jackson  Jun 19, 2018

5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

Marketing agencies have to use a variety of tools and platforms to understand how well their efforts are working to help their clients reach their goals. Unfortunately, these platforms are often siloed and specialize in only one facet of the buyer’s journey, muddling the reality of true performance. But you can integrate CallRail with many…

by Adam Carbonneau  May 21, 2018

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

This is a guest post by Adam Carbonneau, a digital marketing manager at Whitehardt. Adam oversees the organic online efforts of Whitehardt’s law firm clients. Radio spots, television commercials, websites, landing pages, print copy, PPC campaigns… You have all the options for advertising that your clients could want or dream of, yet, how can your clients…

by Michael Saba  Apr 9, 2018

How CallRail and Digible helped a client cut CPL by 33%

Real estate marketing for rental properties can be similar to working with a franchise. You’ll serve many individual businesses who have similar strategic goals, yet also have their own unique quirks owing to geography, demographics, and the management style of their owner-operators. Digible is a Denver-based digital marketing agency specializing in advertising campaigns for multi-family…

by Michael Saba  Mar 12, 2018

Dyverse shows how call tracking and Facebook work better together

After your digital marketing firm grows out of the mom-and-pop phase and becomes a mid-sized business, there might be a temptation to rest on your laurels. But the best of the best firms know that success isn’t just handed to you — in order to succeed in this industry, you need to constantly innovate and…

by Carolyn Lyden  Mar 5, 2018

Call tracking systems: Key to a complete attribution ecosystem

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…