by Kevin Mann Jan 21, 2020
CallRail for Google My Business: Get to know your local customers through call tracking
CallRail’s Google My Business integration greatly expands on what GMB natively offers through GMB Insights.
by Karissa Austin Jan 7, 2020
How platform bias and faulty integrations undermine your marketing tech stack
From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?
by Jules Tompkins Dec 4, 2019
5 marketing attribution pitfalls marketers must avoid
As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.
by Ryan Garrow Nov 11, 2019
How agencies can prove positive marketing ROI to clients
How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.
by Dan Wakefield Oct 28, 2019
What is time-decay attribution?
Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.
by Sam O' Rourke Oct 8, 2019
5 free tools and resources to show clients that call tracking can help them
“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.
by Karissa Austin Sep 18, 2019
Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics
In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.
by Jules Tompkins Sep 17, 2019
With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’
Thanks to the advanced call tracking provided by CallRail, it's easy for Gravity Digital to provide rock-solid marketing attrbution to their clients.
by Anthony Krolczyk Sep 10, 2019
5 pro tips for cross-channel call attribution
Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.
by Nick Jascomb Aug 16, 2019
The importance of attribution for dealership marketing, explained
Following these simple dealership marketing best practices are a guaranteed way to bring in more leads and close more sales.
by Karissa Austin Aug 9, 2019
Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording
By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.
by Tameka Hughes Aug 9, 2019
A guide to using call tracking to optimize dealership marketing
The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.
by Ben Hicks Jul 12, 2019
How to analyze your data to improve engagement on your website
Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.
by Tim Niziak Jun 18, 2019
Understanding the dealership marketing activities that are attracting leads
With the right auto dealership marketing strategy, you can maximize your lead gen while keeping marketing expenses to a minimum -- here's how to do it.
by Michael Sengbusch Jun 6, 2019
Why we need a messaging-first approach to MarTech
Marketers today are using messaging platforms like Slack to monitor their campaign performance in real-time for reporting and continuous improvement.
by Melissa Garner Apr 12, 2019
Improve client retention with multi-touch attribution
Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.
by Dedra Mitchell Mar 29, 2019
Best practices for allocating marketing budget
Allocating your marketing budget can feel like a daunting responsibility, but it doesn't have to be: Make things easy with this step-by-step plan.
by Jules Tompkins Mar 6, 2019
How much should you pay a PPC agency? A look at the going rates for PPC management
Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?
by Michael Saba Feb 13, 2019
Pro digital marketers explain how to measure the success of a Super Bowl commercial
Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.
by Karissa Austin Jan 23, 2019
Choosing the best marketing channels for your agency, in 4 easy steps
With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.
by Mark Sullivan Jan 10, 2019
What is multi-touch attribution?
Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.
by Karissa Austin Jan 2, 2019
Understanding the pros and cons of multichannel marketing
Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.
by Karissa Austin Dec 18, 2018
How to build an agency marketing tech stack (and what mistakes to avoid)
Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.
by Jules Tompkins Dec 10, 2018
How to help your clients focus on the marketing metrics that really matter
With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.
by Karissa Austin Oct 4, 2018
How empathy can improve your marketing strategy
Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.