by J.R. Rund  Jan 24, 2020

How to use Google Tag Manager to track calls

Who is on your website and what are they doing there? What kinds of web traffic are you driving? If you’re a marketer, these are burning questions you probably ask yourself frequently. You’ve probably already gone to great lengths to figure out how to monitor this activity. There are a variety of ways you can…

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by Kevin Mann  Jan 21, 2020

CallRail for Google My Business: Get to know your local customers through call tracking

Make your business seen within your community Google My Business (GMB) is a free platform that helps any business take control of their local search presence, which is especially helpful for small businesses. If you’ve ever been in a new city and entered “restaurants near me” into Google, you’ve already seen GMB in action. Google’s…

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by Karissa Austin  Jan 7, 2020

How platform bias and faulty integrations undermine your marketing tech stack

From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement? Not necessarily. Our new Attribution Report found that 75 percent of marketers using four or more platforms say they spend too much time on reporting. For marketers using five or more platforms,…

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by Jules Tompkins  Dec 4, 2019

5 marketing attribution pitfalls marketers must avoid

Marketing attribution has grown in complexity over the last decade-plus, thanks in part to an unprecedented proliferation of new advertising platforms and new content types. Getting attribution right is not just an onerous endeavor, but the no. 1 pain point facing today’s marketers –– more challenging than getting organizational buy-in, budget, audience insights, or proper…

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by Ryan Garrow  Nov 11, 2019

How agencies can prove positive marketing ROI to clients

This is a guest post by our friends at Logical Position, a Portland-based digital marketing agency. There’s a famous saying in the advertising world from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has always been important to prove to your…

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by Dan Wakefield  Oct 28, 2019

What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting, with that amount of credit being less (decaying) the further back in time the channel was interacted with. The assumption here is that the first advertising channel your customer interacted with merely planted the…

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by Sam O' Rourke  Oct 8, 2019

5 free tools and resources to show clients that call tracking can help them

Whether your clients operate a small business or an enterprise company, call tracking can help track, attribute, and report on these calls in order to identify strengths and weaknesses, eliminate ineffective marketing, and convert more leads into sales. Below we highlight a few tools that will help your clients to litmus-test whether call tracking makes…

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by Karissa Austin  Sep 18, 2019

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

For more than a decade, the Austin, Texas-based digital agency Intellibright has helped companies across the country excel at online marketing and sales. Their typical client runs a thriving business, but does not have the budget or staff to manage an internal digital marketing team — that’s where Intellibright comes in. Intellibright is compensated according…

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by Tim Niziak  Sep 17, 2019

Combining your CRM with email marketing to maximize automotive sales

In today’s online-centric automotive marketplace, using CRM systems (customer relationship management) and email marketing software is obligatory, due to the tremendous sales and revenue potential you gain from maintaining a database full of your customer and prospect data. Being able to follow your leads as they move through your sales funnel, to focus on the…

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by Jules Tompkins  Sep 17, 2019

With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’

Gravity Digital is a Houston-area full-service marketing agency that produces amazingly clever content assets like this video for their healthcare clients. When the Gravity team bundles these assets into a campaign, they’re focused on one thing: Driving more qualified website traffic for their clients.  But healthcare isn’t ecommerce. It’s not always simple to tie the…

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by Anthony Krolczyk  Sep 10, 2019

5 pro tips for cross-channel call attribution

This is a guest post by Anthony Krolczyk, Brand Director at LumenAd. As one of CallRail’s Agency Partners, LumenAd specializes in organizing CallRail conversion data for a holistic view of all digital investments. Built within a proven framework for unifying programmatic, direct, search and social data, LumenAd consolidates all your advertising functions into one intuitive…

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by Andrew Astleford  Sep 3, 2019

An in-depth look at CallRail’s reporting features

Organizing your call analytics in an impactful way that’s also easy to understand is an extensive undertaking even for seasoned marketers. When reporting on lead generation and marketing attribution for your business or a client, the breadth and depth of information at your fingertips can be overwhelming. Still, understanding the full picture of a campaign’s…

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by Nick Jascomb  Aug 16, 2019

The importance of attribution for dealership marketing, explained

Have you ever wondered about the impact individual digital marketing tactics and touchpoints have on your customers? And more importantly, whether that budget is translating into effective dealership marketing that brings in leads and closes sales? The effective use of in-depth marketing attribution allows your auto dealership to understand and answer these questions, and many…

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by Karissa Austin  Aug 9, 2019

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

Dentists enjoy marketing their practices about as much as their patients enjoy getting cavities filled. Fortunately, the Texas-based full service digital marketing agency Pain Free Dental Marketing has made it their mission to help practices bring in new patients, so dentists can focus on what they do best. With such a specialized market, it’s critical…

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by Tameka Hughes  Aug 9, 2019

A guide to using call tracking to optimize dealership marketing

When it comes to business engagement and customer interactions, phone calls are still king. According to Google, 70 percent of mobile users use click-to-call buttons to connect with businesses directly from the search engines results page. In the same report, Google also found that 61 percent of mobile searchers consider click-to-call to be the most…

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by Ben Hicks  Jul 12, 2019

How to analyze your data to improve engagement on your website

We all know that Google Analytics (GA) is the data analytics tool most commonly used to analyze marketing performance and guide overall strategy. And there’s a reason it’s such a popular tool: The data you get is invaluable. But when it comes to improving user experience, looking at data from GA doesn’t tell the full…

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by Nick Jackson  Jun 28, 2019

How to calculate automotive marketing ROI for your dealership

According to 2017 data collected by the National Automobile Dealers Association (NADA), dealerships across the United States are spending over 55 percent of their advertising budget on internet ads. (This figure works out to an average monthly ad spend of $26,750 per month.) And this research tracks with another study of over 300 dealerships, which…

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by Bridget Graf  Jun 21, 2019

How to create a marketing strategy for each part of the car buyer’s journey

There’s a simple truth when it comes to dealership marketing: You will not see sustained long-term growth in car purchases if you are depending only on walk-ins, large advertising banners, or television commercials. The battle for your customers will not be won with grand gestures, but with customer micro-moments and touchpoints. A slam dunk one-size-fits-all…

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by Tim Niziak  Jun 18, 2019

Understanding the dealership marketing activities that are attracting leads

Have you taken the time to develop a dealership marketing strategy? If so, kudos! This is a great first step to attracting leads. But this leads to an even more important question: How can you know whether your dealership marketing strategy is improving your lead generation efforts, and earning more leads? At the root of…

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by Michael Sengbusch  Jun 6, 2019

Why we need a messaging-first approach to MarTech

This is a guest post by Michael Sengbusch, the CEO and co-founder of Eletype, an intelligent assistant for marketing teams that uses Slack and MS Teams. Michael was recently featured at the CallRail Agency Summit in Chicago and is a frequent speaker at conferences on topics ranging from messaging platforms, digital marketing, social media and enterprise…

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by Melissa Garner  Apr 12, 2019

Improve client retention with multi-touch attribution

Video Transcription: [Greg] People bounced between the desktop, their smartphones, stores, and back and forth. And so tracking all of that activity is really challenging. Next slide, please. So once upon a time, we had a handful of traditional media. They were fairly straightforward, easy to buy, creative was pretty straightforward in most cases. And…

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by Dedra Mitchell  Mar 29, 2019

Best practices for allocating marketing budget

Building a marketing budget is one of your most important — and often, most daunting — responsibilities. The money in your marketing budget is finite, and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011.…

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by Michael Saba  Feb 13, 2019

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Every late January or early February, Americans are treated to a dazzling performance — a show put on by professionals who are at the absolute top of their game. This annual gathering is now a national tradition, an enduring display of all-American values. Memories that will last a lifetime are forged in the crucible of…

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by Karissa Austin  Jan 23, 2019

Choosing the best marketing channels for your agency, in 4 easy steps

Multichannel marketing is considered a top-of-the-line advertising method, but finding the best marketing channels for your agency can be a daunting prospect. With your precious marketing budget on the line, you naturally want to avoid missteps and keep waste at a minimum. Fortunately, finding the best marketing channels can be achieved by following a simple,…

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by Mark Sullivan  Jan 10, 2019

What is multi-touch attribution?

What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. source, medium, campaign), content (e.g. landing pages, offer…

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