by Jay Hansborough Sep 25, 2020
Marketing attribution tracking strategies and models
In this guide you will find out what attribution marketing tracking strategy options you have and how they will affect your digital marketing.
by Charlie Braithwaite Aug 24, 2020
First touch or last touch: Which attribution model Is right for your business?
Explore the pros and cons of first touch and last touch attribution models and find out which single touch model is best for your business.
by Charlie Braithwaite Aug 19, 2020
Guide to first touch attribution
First touch attribution gives 100% credit of a sale to the first interaction. Learn the pros and cons of this model and whether if it's right for your business.
by Kendall Krantz Aug 14, 2020
Understanding customer journeys in a digital world
With the right approach to your dealership marketing strategy, you can ensure that your leads will complete the customer journey and convert, every time.
by Charlie Braithwaite Aug 13, 2020
Understanding complex customer journeys through attribution reporting
Keep reading to see how businesses can use attribution to better understand how each engagement with their brand contributes to creating new customers.
by Kendall Krantz Aug 5, 2020
Optimizing ad spend for dealerships
In-depth analysis of automotive marketing ROI is difficult, but critical for dealerships. Here's how to use ROI analysis to drive more leads and sales.
by Charlie Braithwaite Jul 21, 2020
Guide to revenue attribution
Use this guide to acquaint yourself with revenue attribution and how it can help you achieve both your current and your long-term marketing goals.
by Billy Watts Jun 12, 2020
How to change attribution models in Google Analytics
You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.
by Jay Hansborough May 13, 2020
How to turn attribution data into actionable insights
Collecting data and knowing what to do with it are two very different things. Learn how to make sense of your attribution data and how you can take action from there.
by Charlie Braithwaite May 8, 2020
A guide to last < most important channel > touch attribution models
Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.
by Charlie Braithwaite May 1, 2020
Guide to Qualified Lead Attribution
Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.
by Jonathan Naccache Apr 20, 2020
Optimizing Your Inbound Lead Generation Strategy
Watch on-demand: Webistry's Jonathan Naccache shares how to optimize all of your inbound marketing campaigns.
by Charlie Braithwaite Mar 9, 2020
A guide to last non-direct click attribution models
Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.
by Charlie Braithwaite Mar 5, 2020
A guide to lead-creation-touch attribution models
Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.
by Dan Wakefield Mar 4, 2020
What you need to know about attribution windows
Learn about the different types of attribution windows and formats for reporting.
by Charlie Braithwaite Feb 13, 2020
What is Z-shaped Attribution?
Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.
by Charlie Braithwaite Feb 12, 2020
Guide to U-shaped Attribution
Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.
by Charlie Braithwaite Feb 11, 2020
Guide to W-Shaped Attribution
Why a W-shaped attribution will create transparency into your leads.
by Dedra Mitchell Feb 7, 2020
The root of stakeholder buy-in: How better attribution can impact organizational buy-in
If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution.
by Jason Tatum Feb 3, 2020
How to choose the right attribution model to assess your sales enablement programs
Have an attribution model in place to measure success in not just your marketing campaigns, but in your entire funnel
by Melissa Garner Jan 31, 2020
How to talk to your clients about lead attribution reporting
Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.
by Charlie Braithwaite Jan 29, 2020
A guide to linear attribution
Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.
by Jay Hansborough Jan 28, 2020
Use Marketing Attribution To Optimize Your Ad Budget
By measuring and evaluating the performance of your marketing channels on a user level, you can distribute resources in a way that drives the most conversions at the lowest cost to your business.
by J.R. Rund Jan 24, 2020
How to use Google Tag Manager to track calls
Learn how to set up Google Tag Manager to track phone calls and how to set up phone call goals in Google Analytics with our step by step guide.
by Brittney Sovik Jan 23, 2020
Attribution models: What they are, why they matter, when to use them
Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.