by Jay Hansborough  Sep 25, 2020

Marketing attribution tracking strategies and models

In this guide you will find out what attribution marketing tracking strategy options you have and how they will affect your digital marketing.

by Charlie Braithwaite  Aug 24, 2020

First touch or last touch: Which attribution model Is right for your business?

Explore the pros and cons of first touch and last touch attribution models and find out which single touch model is best for your business.

by Charlie Braithwaite  Aug 19, 2020

Guide to first touch attribution

First touch attribution gives 100% credit of a sale to the first interaction. Learn the pros and cons of this model and whether if it's right for your business.

by Kendall Krantz  Aug 14, 2020

Understanding customer journeys in a digital world

With the right approach to your dealership marketing strategy, you can ensure that your leads will complete the customer journey and convert, every time.

by Charlie Braithwaite  Aug 13, 2020

Understanding complex customer journeys through attribution reporting

Keep reading to see how businesses can use attribution to better understand how each engagement with their brand contributes to creating new customers.

by Kendall Krantz  Aug 5, 2020

Optimizing ad spend for dealerships

In-depth analysis of automotive marketing ROI is difficult, but critical for dealerships. Here's how to use ROI analysis to drive more leads and sales.

by Charlie Braithwaite  Jul 21, 2020

Guide to revenue attribution

Use this guide to acquaint yourself with revenue attribution and how it can help you achieve both your current and your long-term marketing goals.

by Billy Watts  Jun 12, 2020

How to change attribution models in Google Analytics

You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.

by Jay Hansborough  May 13, 2020

How to turn attribution data into actionable insights

Collecting data and knowing what to do with it are two very different things. Learn how to make sense of your attribution data and how you can take action from there.

by Charlie Braithwaite  May 8, 2020

A guide to last < most important channel > touch attribution models

Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.

by Charlie Braithwaite  May 1, 2020

Guide to Qualified Lead Attribution

Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.

by Jonathan Naccache  Apr 20, 2020

Optimizing Your Inbound Lead Generation Strategy

Watch on-demand: Webistry's Jonathan Naccache shares how to optimize all of your inbound marketing campaigns.

by Charlie Braithwaite  Mar 9, 2020

A guide to last non-direct click attribution models

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.

by Charlie Braithwaite  Mar 5, 2020

A guide to lead-creation-touch attribution models

Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.

by Dan Wakefield  Mar 4, 2020

What you need to know about attribution windows

Learn about the different types of attribution windows and formats for reporting.

by Charlie Braithwaite  Feb 13, 2020

What is Z-shaped Attribution?

Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.

by Charlie Braithwaite  Feb 12, 2020

Guide to U-shaped Attribution

Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.

by Charlie Braithwaite  Feb 11, 2020

Guide to W-Shaped Attribution

Why a W-shaped attribution will create transparency into your leads.

by Dedra Mitchell  Feb 7, 2020

The root of stakeholder buy-in: How better attribution can impact organizational buy-in

If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution.

by Jason Tatum  Feb 3, 2020

How to choose the right attribution model to assess your sales enablement programs

Have an attribution model in place to measure success in not just your marketing campaigns, but in your entire funnel

by Melissa Garner  Jan 31, 2020

How to talk to your clients about lead attribution reporting

Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.

by Charlie Braithwaite  Jan 29, 2020

A guide to linear attribution

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.

by Jay Hansborough  Jan 28, 2020

Use Marketing Attribution To Optimize Your Ad Budget

By measuring and evaluating the performance of your marketing channels on a user level, you can distribute resources in a way that drives the most conversions at the lowest cost to your business.

by J.R. Rund  Jan 24, 2020

How to use Google Tag Manager to track calls

Learn how to set up Google Tag Manager to track phone calls and how to set up phone call goals in Google Analytics with our step by step guide.

by Brittney Sovik  Jan 23, 2020

Attribution models: What they are, why they matter, when to use them

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.