SEO


What is a featured snippet?

Posted by
Melissa Garner
on September 25, 2019
Google search query for featured snippets

A featured snippet provides a summarized answer to a users search query at the top of the Google search engine results page (SERP), right above position 1. These answers are scraped from other sites content that best satisfies the user’s search. Also referred to as position zero, the featured snippet answer is contained in a…

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What is latent semantic indexing (LSI)?

Posted by
Melissa Garner
on September 18, 2019
what-is-seo-and-how-does-it-impact-digital-marketing

Latent semantic indexing (LSI) is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.   The importance of latent semantic indexing for search Latent semantic indexing uses natural language processing (NLP) to help a…

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What is image optimization?

Posted by
Melissa Garner
on May 11, 2018
A keyring against a white background.

Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about. Learn more about CallRail’s recommended SEO best practices……

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Local SEO, DNI, & NAP Consistency: An Advanced Guide

Posted by
on March 7, 2018

Over the past several years, I’ve answered hundreds of questions, written several guides, and given multiple presentations on how to harness the benefits of call tracking and analytics for local SEO campaigns without interfering with one of the most critical ranking factors, NAP (Name, Address, Phone number) consistency. Today I’d like to dive into the…

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What is SEO?

Posted by
Melissa Garner
on February 27, 2018
what-is-seo-and-how-does-it-impact-digital-marketing

What is SEO? Search engine optimization (SEO) is the set of techniques and methodologies dedicated to improving online visibility for a website’s organic search rankings. All major search engines have primary search results and set algorithms to rank organic search results based on what’s most relevant to the user’s search query. SEO involves both on…

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Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

Posted by
headshot of Anna Niles
on January 30, 2018
Sideview of two marketers strategizing together

A solid understanding of what happens during phone conversations is fundamental for reaching marketing or departmental goals. CallRail alleviates much of this frustration by providing predefined keywords via Keyword Spotting. While this is a game-changer when it comes to categorizing and scoring calls, it is only as effective as the words or phrases you know…

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5 Concepts every SEO must master

Posted by
Melissa Garner
on December 8, 2017
SEO spelled out in letter blocks

Introduction [Madelyn] Hi everybody. Welcome to today’s webinar. We’re really excited that you could join us today. We’re going to be talking a ton about SEO and how you guys can improve moving forward, especially as you’re getting ready to plan for 2018. So let’s go ahead and get started. So my name is Madelyn…

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How Do Search Engines Work?

Posted by
on October 31, 2017
analytics graph for attribution

How Do Search Engines Work? Search engines crawl websites for information, index and store the data, and then retrieve the most relevant and popular result specific to a user’s search query. Crawl Most search engines crawl through the vast expanse of material on the internet through links. “Links allow the search engines’ automated robots, called…

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