What is SEO?

Posted by
Melissa Garner
on February 27, 2018
what-is-seo-and-how-does-it-impact-digital-marketing

What is SEO? Search engine optimization (SEO) is the set of techniques and methodologies dedicated to improving online visibility for a website’s organic search rankings. All major search engines have primary search results and set algorithms to rank organic search results based on what’s most relevant to the user’s search query. SEO involves both on…

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Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

Posted by
headshot of Anna Niles
on January 30, 2018
Call Highlights

A solid understanding of what happens during phone conversations is fundamental for reaching marketing or departmental goals. CallRail alleviates much of this frustration by providing predefined keywords via Keyword Spotting. While this is a game-changer when it comes to categorizing and scoring calls, it is only as effective as the words or phrases you know…

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How Do Search Engines Work?

Posted by
on October 31, 2017
analytics graph for attribution

How Do Search Engines Work? Search engines crawl websites for information, index and store the data, and then retrieve the most relevant and popular result specific to a user’s search query. Crawl Most search engines crawl through the vast expanse of material on the internet through links. “Links allow the search engines’ automated robots, called…

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How to Hire an SEO When You Don’t Know SEO

Posted by
on July 10, 2017
two people working together on a computer on search engine optimization

A few weeks back I presented at a small workshop for entrepreneurs, small business marketers, freelancers, and individuals in similar business situations. My presentation was geared toward helping people who don’t typically deal with SEO, covering the topic from a broad perspective and diving into the details from there. While I was talking to some…

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Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research

Posted by
on June 5, 2017
sales rep on headset phone

SEOs and Keyword Research: A Complex Relationship A recent Advanced Web Ranking survey (AWR) of digital marketers across industries found that SEOs believe keyword research is one of the top three most difficult SEO tactics to implement (just behind link building and content creation). This might be because 88% of digital marketers perform keyword research in-house,…

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The Future of SEO: 3 Ways to Get Ahead

Posted by
on May 17, 2017
man looking at smart phone waiting for train

Google Goes Mobile Google is in quite the transitional period. The search giant plans to push mobile-first indexing sometime in 2017 (or soon thereafter), and the whole internet is jumping to comply. This move means Google’s mobile index will become the primary index, and exist completely separately from its desktop index. Since more than half…

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What is NAP Consistency?

Posted by
on April 27, 2017
Local business storefront of a bistro

What is NAP Consistency? NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms, directories, citations, and websites. It is widely considered a local search ranking factor in local SEO. What are local citations? The online properties that list a business’s NAP are called local citations.…

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