Call recording, tracking, and analytics are all part of a successful sales process. CallRail’s software helps bridge the gap between marketing and sales departments, providing accurate marketing attribution and tools for sales development and training. Many sales departments implement call recording to train and check quality control for their teams. Integrations with Salesforce, HubSpot, and Marketo streamline sales and marketing processes to drive conversions efficiently. Learn more about how CallRail helps sales departments succeed in the articles below.


What is Marketing Automation?

Posted by
Maritza Henriquez
on November 28, 2017
preparing business seo for voice search

What is Marketing Automation? Marketing automation is the software marketers use to communicate with their audiences, manage their databases, and extract valuable insight on the success of marketing efforts. It eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales. Why Do Marketers Use Automation? Email has historically been…

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Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Posted by
on July 6, 2017

For many sales and marketing professionals, terms like artificial intelligence, machine learning, and master algorithm may seem comparable to a foreign language. But in reality, artificial intelligence (or AI for short) is the next great technological revolution knocking at our front door, making and saving money for the businesses that deploy these autonomous algorithms. AI can…

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What is Call Scoring?

Posted by
on April 17, 2017
Woman on a smartphone making a call that call scoring can help with

What is call scoring? Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents. For sales and marketing teams, call scoring can help surface certain metrics like sales agent script compliance and inbound lead quality. Once you’ve established the criteria that make…

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3 Reasons to Implement Round Robin for Your Sales Team

Posted by
on April 11, 2017

Line hunting features allow you to automate the process of assigning calls to your sales team and agents so you can save time and make sure you’re not missing out on leads that can drive growth for your business. Our Round Robin step in Call Flow Builder is similar to most line hunting features – giving…

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Spotlight Interview: Mónica Mariño & Michael Hartman | Sales Team

Posted by
on April 3, 2017

Meet Mónica and Michael – They both play an integral role on our sales team at CallRail! Today’s spotlight interview gives an inside glimpse at two sides of our sales team. Mónica Mariño acts as Senior Account Executive, handling demos and helping new customers through implementation, while Michael Hartman makes initial contact with potential customers and sends promising…

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Our Top Call Tracking Tips for Sales Teams

Posted by
on October 25, 2016

Streamlining the sales process is something that’s top of mind for many of our clients, and as a result, it’s also top of mind for us. It’s no surprise that our clients care about best practices when it comes to implementing and running their sales tools, in fact, according to Brainshark, 55% of top-performing companies are driving productivity…

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