Multichannel Marketing

Multichannel marketing means combining marketing efforts across mediums to reach audiences no matter where they might encounter your product or service. In order to create  the most effective multichannel marketing campaigns, marketers need to know first which channels to attribute their conversions to and then how that attribution plays into their marketing spread. Lead tracking tools like CallRail’s call tracking and call analytics software give marketers the data they need to demonstrate ROI on marketing channels and improve their overall marketing mix. Learn more about call tracking and multichannel marketing in the articles below.


How to optimize your contact forms to earn more leads

Posted by
Dedra Mitchell at CallRail
on August 5, 2019
CallRail form tracking

Savvy business owners know that earning high-quality leads through contact forms can be an uphill battle. A recent FormAssembly study revealed that, on average, only 27 percent of leads who fill out web forms are qualified. As discouraging as this might sound, designing a highly optimized contact form to help you qualify leads isn’t as…

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How video drives more automotive leads

Posted by
on July 29, 2019
sports cars on highway

These days, it almost goes without saying: Video is a powerful tool for driving engagement. As Google recently reported, 69 percent of people who used YouTube when buying a car say it influenced their purchase decision. That’s more impact than TV, newspaper, or magazine ads. In fact, 1 out of every 4 people that visit…

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The pros and cons of gating your content

Posted by
on July 19, 2019
callrail's new integration with bing ads helps users to quickly see conversion data

To gate or not to gate, that is the question — content, that is. The dilemma over gated content is near the top of the pack when it comes to the choices facing marketers today. Gated content has emerged in the past 10 years as a major method of lead capture and nurturing, but recent…

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Five critical stats about the auto-buying journey (and what to do with them)

Posted by
on July 16, 2019
illuminated speedomteter

In the age of digital marketing, the car-buying journey has evolved. Your dealership’s customers are no longer coming into your showroom before they’ve made up their mind about which vehicle to purchase. Instead, they’re doing the majority of their research (and decision-making) online, long before they enter your dealership. New competitors, the rise of the…

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How to analyze your data to improve engagement on your website

Posted by
on July 12, 2019
marketing strategy meeting

We all know that Google Analytics (GA) is the data analytics tool most commonly used to analyze marketing performance and guide overall strategy. And there’s a reason it’s such a popular tool: The data you get is invaluable. But when it comes to improving user experience, looking at data from GA doesn’t tell the full…

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How to calculate automotive marketing ROI for your dealership

Posted by
Nick Jackson
on June 28, 2019
laptop on car engine

According to 2017 data collected by the National Automobile Dealers Association (NADA), dealerships across the United States are spending over 55 percent of their advertising budget on internet ads. (This figure works out to an average monthly ad spend of $26,750 per month.) And this research tracks with another study of over 300 dealerships, which…

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How to create a marketing strategy for each part of the car buyer’s journey

Posted by
on June 21, 2019
Car on open road

There’s a simple truth when it comes to dealership marketing: You will not see sustained long-term growth in car purchases if you are depending only on walk-ins, large advertising banners, or television commercials. The battle for your customers will not be won with grand gestures, but with customer micro-moments and touchpoints. A slam dunk one-size-fits-all…

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