Multichannel Marketing

Multichannel marketing means combining marketing efforts across mediums to reach audiences no matter where they might encounter your product or service. In order to create  the most effective multichannel marketing campaigns, marketers need to know first which channels to attribute their conversions to and then how that attribution plays into their marketing spread. Lead tracking tools like CallRail’s call tracking and call analytics software give marketers the data they need to demonstrate ROI on marketing channels and improve their overall marketing mix. Learn more about call tracking and multichannel marketing in the articles below.

The do’s and don’ts of small business marketing

Posted by
karissa austin photo
on December 7, 2018
smb marketer looking at tablet

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

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The 3 best ways to calculate agency ROI, and how to use them

Posted by
on September 19, 2018
marketers conference table

The calculation of Return on Investment (ROI) is one of your most important responsibilities as an agency marketer. When you properly calculate your agency ROI, you’re doing more than just helping your clients measure the overall health of their business — you’re proving the value and efficacy of your work. But just as there are…

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CAC and CPL 101: Why these metrics matter to agency clients

Posted by
Dedra Mitchell at CallRail
on September 10, 2018
image of businessman reviewing marketing dashboard on his laptop

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

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Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Posted by
on July 3, 2018
Overhead view of woman working on laptop at office desk

Advertising your business on Facebook can be a daunting prospect at first glance — the platform can quickly overwhelm new users with an abundance of tools and features. Don’t panic. Understanding the basics is all it takes to reach thousands of potential new customers. Whether you’re trying to raise brand awareness, drive more traffic to…

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Call tracking systems: Key to a complete attribution ecosystem

Posted by
on March 5, 2018
Backseat image of man talking on the phone while driving

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

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What is Multi-Touch Attribution?

Posted by
on October 26, 2017
analytics graph for attribution

What is Multi-Touch Attribution? Multi-touch attribution is process of tracking and assigning fractional credit to touchpoints along the path to a conversion. Multi-touch metrics include channel data (source, medium, campaign, etc.) and content data (landing page, interaction metrics, etc.) Marketing and sales teams use multi-touch attribution data to better understand both the chronology and the…

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Driving Engagement with Content For Facebook

Posted by
amber guidry headshot
on September 11, 2017

With an average of 1.32 billion daily active users, Facebook continues to be an effective social media channel for marketers. Despite the constant influx of new, trendy platforms, it continues to have the most engaged users with 70% of users logging on daily and 43% of those doing so several times a day. With that…

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