Multichannel marketing means combining marketing efforts across mediums to reach audiences no matter where they might encounter your product or service. In order to create  the most effective multichannel marketing campaigns, marketers need to know first which channels to attribute their conversions to and then how that attribution plays into their marketing spread. Lead tracking tools like CallRail’s call tracking and call analytics software give marketers the data they need to demonstrate ROI on marketing channels and improve their overall marketing mix. Learn more about call tracking and multichannel marketing in the articles below.


How to Allocate Your Marketing Budget

Posted by
on February 8, 2017

Building a marketing budget is one of a marketing leader’s most important–and often most daunting–responsibilities. The money in your marketing budget is finite and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011. With more…

Continue Reading

Infographic: What You Can Learn From Phone Calls

Posted by
on December 28, 2016

Calls are 10x’s more likely to convert than their form fill counterparts and those high converting calls also happen to be the answer to many questions you may have when optimizing your marketing campaigns. View these stats to learn the who, what, where, when, and why of phone calls!   Download the infographic to access…

Continue Reading

How to Measure ROI with Call Tracking

Posted by
on November 23, 2016

Return on investment, or ROI, is used to measure success over time and helps steer future business decisions. ROI is especially important when it comes to marketing. Your marketing ROI illuminates which marketing channels you should be spending money on and the tools that are worth investing in. More broadly, ROI can determine whether your…

Continue Reading

5 Essential Inbound Marketing Strategies

Posted by
on November 3, 2016

According to Hubspot, the number of marketers who are practicing inbound tactics rose from 60% last year to 85%, while the percentage of marketers who don’t run inbound dropped by nearly half to 13%. That’s not surprising since, unlike other strategies, inbound marketing is about educating and giving value to clients organically and holistically as…

Continue Reading


Know What Really Drives Conversions with Multichannel Attribution

Posted by
on August 4, 2016
What Really Drives Conversions

View Which Interactions Leads to Conversions Multichannel attribution might be one of the most used marketing buzzwords to date, but what’s beneath all the buzz? Marketers need to be able to see what leads to conversions, and not just the first interaction or last interaction – but every interaction in between. Multichannel attribution gives you…

Continue Reading
(888) 907-4718 Sign Up Free
Support Sign In