Multichannel marketing means combining marketing efforts across mediums to reach audiences no matter where they might encounter your product or service. In order to create  the most effective multichannel marketing campaigns, marketers need to know first which channels to attribute their conversions to and then how that attribution plays into their marketing spread. Lead tracking tools like CallRail’s call tracking and call analytics software give marketers the data they need to demonstrate ROI on marketing channels and improve their overall marketing mix. Learn more about call tracking and multichannel marketing in the articles below.



Facebook Marketing 101: Facebook Ads vs. Boosted Posts

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on July 3, 2018
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Advertising your business on Facebook can be a daunting prospect at first glance — the platform can quickly overwhelm new users with an abundance of tools and features. Don’t panic. Understanding the basics is all it takes to reach thousands of potential new customers. Whether you’re trying to raise brand awareness, drive more traffic to…

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Call tracking systems: Key to a complete attribution ecosystem

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on March 5, 2018

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

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What is Multi-Touch Attribution?

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on October 26, 2017
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What is Multi-Touch Attribution? Multi-touch attribution is process of tracking and assigning fractional credit to touchpoints along the path to a conversion. Multi-touch metrics include channel data (source, medium, campaign, etc.) and content data (landing page, interaction metrics, etc.) Marketing and sales teams use multi-touch attribution data to better understand both the chronology and the…

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Driving Engagement with Content For Facebook

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on September 11, 2017
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With an average of 1.32 billion daily active users, Facebook continues to be an effective social media channel for marketers. Despite the constant influx of new, trendy platforms, it continues to have the most engaged users with 70% of users logging on daily and 43% of those doing so several times a day. With that…

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Making Call Attribution Part of Your Holistic Attribution Model

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on August 23, 2017
Graphs from Call Attribution

A recent poll from the Interactive Advertising Bureau shows that marketers have been making holistic attribution a priority in this year. A report from eMarketer indicates that leaders in digital marketing and media across industries are devoting time and effort into “better reporting, measurement and attribution, alongside many other customer-centric practices, such as cross-device audience…

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New Form & Text Message Updates to Improve Inbound Lead Attribution

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on June 23, 2017

Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

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Track Your Trade Show Marketing ROI

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on June 1, 2017

Should you include trade show sponsorships in your budget? In short, yes. But how do you know if your investment was worth it?  Managing your marketing dollars is already a challenge in itself, and the last thing you want to do is question whether those dollars were spent on the right trade show tactics. Among…

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