Multichannel Marketing

Multichannel marketing means combining marketing efforts across mediums to reach audiences no matter where they might encounter your product or service. In order to create  the most effective multichannel marketing campaigns, marketers need to know first which channels to attribute their conversions to and then how that attribution plays into their marketing spread. Lead tracking tools like CallRail’s call tracking and call analytics software give marketers the data they need to demonstrate ROI on marketing channels and improve their overall marketing mix. Learn more about call tracking and multichannel marketing in the articles below.



Sell more vehicles by boosting your online reputation

Posted by
on September 27, 2019
vintage car front headlight

The auto dealer industry has a trust problem. Consumers are leery of the stereotypical car salesman and how arduous the buying process is. In the past, consumers and dealers would engage in a painful dance, where they negotiated back and forth before finally arriving at a sale price. Oftentimes, the painfully long process would leave…

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Combining your CRM with email marketing to maximize automotive sales

Posted by
on September 17, 2019
highway at sunset

In today’s online-centric automotive marketplace, using CRM systems (customer relationship management) and email marketing software is obligatory, due to the tremendous sales and revenue potential you gain from maintaining a database full of your customer and prospect data. Being able to follow your leads as they move through your sales funnel, to focus on the…

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5 pro tips for cross-channel call attribution

Posted by
on September 10, 2019
marketer writing checklist

This is a guest post by Anthony Krolczyk, Brand Director at LumenAd. As one of CallRail’s Agency Partners, LumenAd specializes in organizing CallRail conversion data for a holistic view of all digital investments. Built within a proven framework for unifying programmatic, direct, search and social data, LumenAd consolidates all your advertising functions into one intuitive…

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The importance of attribution for dealership marketing, explained

Posted by
on August 16, 2019
car parked on city street nighttime

Have you ever wondered about the impact individual digital marketing tactics and touchpoints have on your customers? And more importantly, whether that budget is translating into effective dealership marketing that brings in leads and closes sales? The effective use of in-depth marketing attribution allows your auto dealership to understand and answer these questions, and many…

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A guide to using call tracking to optimize dealership marketing

Posted by
on August 9, 2019
dealer handing over car keys

When it comes to business engagement and customer interactions, phone calls are still king. According to Google, 70 percent of mobile users use click-to-call buttons to connect with businesses directly from the search engines results page. In the same report, Google also found that 61 percent of mobile searchers consider click-to-call to be the most…

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How to optimize your contact forms to earn more leads

Posted by
Dedra Mitchell at CallRail
on August 5, 2019
CallRail form tracking

Savvy business owners know that earning high-quality leads through contact forms can be an uphill battle. A recent FormAssembly study revealed that, on average, only 27 percent of leads who fill out web forms are qualified. As discouraging as this might sound, designing a highly optimized contact form to help you qualify leads isn’t as…

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How video drives more automotive leads

Posted by
on July 29, 2019
sports cars on highway

These days, it almost goes without saying: Video is a powerful tool for driving engagement. As Google recently reported, 69 percent of people who used YouTube when buying a car say it influenced their purchase decision. That’s more impact than TV, newspaper, or magazine ads. In fact, 1 out of every 4 people that visit…

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