Mobile Marketing

Over three-fourths of Americans own a smartphone, and Google now displays a “mobile first” version of its index. Mobile is the new place to be in search and marketing. CallRail’s call tracking and SMS messaging puts you ahead of the mobile competition. Track Click-to-Call campaigns, online organic searches, and other mobile marketing efforts. Learn more about tracking mobile marketing in the articles below.


SMS Messaging for Customer Support

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on July 8, 2015

Blame it on my busy schedule, affinity towards emoticons, or just the fact that I’m a millennial captivated by the radiating light of the mini-computer glued to my hand, but if you want to reach me, SMS messaging is probably your safest bet. And I’m not alone, text messages have a higher open rate than…

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Recap of Street Fight Summit West 2015 – #SFSW15

Posted by
on June 5, 2015

Earlier this week I was able to attend Street Fight Summit West in San Francisco. Coming off the heels of Google’s I/O last week just down the street, #SFSW15 had some big shoes to fill and it didn’t fail to impress this year. The content this time around was the best of any conference I’ve attended…

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Why Coca-Cola is Replacing Voicemail

Posted by
on March 12, 2015

Texting Is Finally Making Inroads Into the Corporate World Recently Coca-Cola CIO Ed Steinike announced that the company would be ditching its office voicemail “to simplify the way we work and increase productivity.” While many of us with smartphones have been opting to text over leaving a voicemail for years, this is one of the…

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