View Which Keywords Drive Calls from Mobile Search

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on November 28, 2016

CallRail’s new Google AdWords Mobile Click-to-Call integration offers customers the ability to track calls from call extensions at the keyword level. By 2018, mobile search is projected to generate 73 billion calls to businesses. Google’s reaction to the influx of mobile dependent consumers has been to release campaign features like click-to-call and call only ads…

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Click-to-Call in the Age of Mobile Search Marketing

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on September 6, 2016

If you’ve ever conducted a Google search on your mobile phone and clicked the call icon to make a reservation at your favorite Italian restaurant, you’ve utilized click-to-call. Click-to-call is an intuitive way for you and your customers to quickly reach you over the phone, and if you’re implementing a search marketing program, click-to-call can be…

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CallRail’s Mobile App for Data-Driven Marketers On-The-Go

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on May 17, 2016

If you’ve ever wanted to quickly follow up with a lead, listen to a call recording, or view how many phone calls a marketing campaign was driving while you were on-the-go, this one’s for you. Now it’s effortless to view call activity, listen to call recordings, and return calls from your call tracking number all from your smart phone.…

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CallRail’s Direct Connect for Marketo: A How To Guide

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on March 17, 2016

CallRail’s Direct Connect for Marketo is a thing of beauty and setting up your integration is painless. If you haven’t set up your integration, you can view our easy start up guide here. If you already have your Marketo/CallRail integration connected, Congratulations! The big question is, now what? I’m proud to say that as CallRail’s…

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SMS Messaging for Customer Support

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on July 8, 2015

Blame it on my busy schedule, affinity towards emoticons, or just the fact that I’m a millennial captivated by the radiating light of the mini-computer glued to my hand, but if you want to reach me, SMS messaging is probably your safest bet. And I’m not alone, text messages have a higher open rate than…

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Recap of Street Fight Summit West 2015 – #SFSW15

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on June 5, 2015

Earlier this week I was able to attend Street Fight Summit West in San Francisco. Coming off the heels of Google’s I/O last week just down the street, #SFSW15 had some big shoes to fill and it didn’t fail to impress this year. The content this time around was the best of any conference I’ve attended…

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Why Coca-Cola is Replacing Voicemail

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on March 12, 2015

Texting Is Finally Making Inroads Into the Corporate World Recently Coca-Cola CIO Ed Steinike announced that the company would be ditching its office voicemail “to simplify the way we work and increase productivity.” While many of us with smartphones have been opting to text over leaving a voicemail for years, this is one of the…

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