Over three-fourths of Americans own a smartphone, and Google now displays a “mobile first” version of its index. Mobile is the new place to be in search and marketing. CallRail’s call tracking and SMS messaging puts you ahead of the mobile competition. Track Click-to-Call campaigns, online organic searches, and other mobile marketing efforts. Learn more about tracking mobile marketing in the articles below.


The Future of SEO: 3 Ways to Get Ahead

Posted by
on May 17, 2017
man looking at smart phone waiting for train

Google Goes Mobile Google is in quite the transitional period. The search giant plans to push mobile-first indexing sometime in 2017 (or soon thereafter), and the whole internet is jumping to comply. This move means Google’s mobile index will become the primary index, and exist completely separately from its desktop index. Since more than half…

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New Feature: SMS on the CallRail Mobile App

Posted by
on May 2, 2017

Just a few months ago we brought you several highly-requested features to the CallRail mobile app, and the reception from our customers was exceptional. Today, I couldn’t be more excited to follow-up with another game-changing mobile app update – SMS messaging to your tracking numbers on-the-go. Send and Receive Texts Right Inside the CallRail App…

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How to Drive More Call Conversions from Facebook Ads

Posted by
on April 12, 2017

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses are using Facebook to tell their brand’s story, increase website traffic, and improve sales. According to BIA/Kelsey native social ads are expected to drive nearly 19.4 billion calls in 2017, which will increase to 36.4…

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Can Click-to-Text Increase Your Conversions?

Posted by
on March 1, 2017

According to Pew Research, more than 80% of American adults text, making it the most common cell phone activity. Couple that with the fact that an estimated two billion people will own smartphones by next year, and it’s easy to understand why marketers are hopping on the fast moving mobile marketing bandwagon. And where marketers lead,…

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View Which Keywords Drive Calls from Mobile Search

Posted by
on November 28, 2016

CallRail’s new Google AdWords Mobile Click-to-Call integration offers customers the ability to track calls from call extensions at the keyword level. By 2018, mobile search is projected to generate 73 billion calls to businesses. Google’s reaction to the influx of mobile dependent consumers has been to release campaign features like click-to-call and call only ads…

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Click-to-Call in the Age of Mobile Search Marketing

Posted by
on September 6, 2016

If you’ve ever conducted a Google search on your mobile phone and clicked the call icon to make a reservation at your favorite Italian restaurant, you’ve utilized click-to-call. Click-to-call is an intuitive way for you and your customers to quickly reach you over the phone, and if you’re implementing a search marketing program, click-to-call can be…

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CallRail’s Mobile App for Data-Driven Marketers On-The-Go

Posted by
on May 17, 2016

If you’ve ever wanted to quickly follow up with a lead, listen to a call recording, or view how many phone calls a marketing campaign was driving while you were on-the-go, this one’s for you. Now it’s effortless to view call activity, listen to call recordings, and return calls from your call tracking number all from your smart phone.…

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CallRail’s Direct Connect for Marketo: A How To Guide

Posted by
on March 17, 2016

CallRail’s Direct Connect for Marketo is a thing of beauty and setting up your integration is painless. If you haven’t set up your integration, you can view our easy start up guide here. If you already have your Marketo/CallRail integration connected, Congratulations! The big question is, now what? I’m proud to say that as CallRail’s…

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SMS Messaging for Customer Support

Posted by
on July 8, 2015

Blame it on my busy schedule, affinity towards emoticons, or just the fact that I’m a millennial captivated by the radiating light of the mini-computer glued to my hand, but if you want to reach me, SMS messaging is probably your safest bet. And I’m not alone, text messages have a higher open rate than…

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Recap of Street Fight Summit West 2015 – #SFSW15

Posted by
on June 5, 2015

Earlier this week I was able to attend Street Fight Summit West in San Francisco. Coming off the heels of Google’s I/O last week just down the street, #SFSW15 had some big shoes to fill and it didn’t fail to impress this year. The content this time around was the best of any conference I’ve attended…

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