Local SEO

Local SEO marketers have unique challenges. CallRail’s call tracking options can help users prove their value and ensure the effectiveness of their local marketing campaigns without affecting NAP consistency. With a mainline tracking number local SEOs can track where their leads are coming from all across multiple online channels. Session tracking numbers can give local SEOs even more data about their website visitors. Learn more about how call tracking can help bolster and prove your local SEO efforts. Check out the articles below to get started.


Local SEO DNI Impact Study

Posted by
on April 27, 2017
Local SEO DNI Study

CallRail is looking for a company with multiple business locations interested in implementing keyword-level tracking with Dynamic Number Insertion (DNI) for each business location to participate in a professional study of DNI impact on Local SEO. We have partnered with renowned local search experts at Local SEO Guide, Andrew Shotland and Dan Leibson, to conduct…

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CallRail is going to LSA 2017

Posted by
on February 20, 2017

From February 27th – March 1st, Team CallRail will be attending LSA 2017! This dynamic local marketing event will feature workshops, case studies, and professional networking opportunities. Produced by Local Search Association, the event will be held at Loews Coronado Bay Resort in San Diego. Why is CallRail attending? We strive to empower data-driven marketers…

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CallRail is going to MozCon Local 2017

Posted by
on February 15, 2017

On February 27th and 28th, Team CallRail will be joining in-house, agency and consultant marketers for a dynamic local marketing and SEO conference, MozCon Local. The event will be held at the Hyatt at Olive 8, Seattle. So why are we going? We believe in empowering local marketers to create quality content and understand how…

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What is a main line tracking number?

Posted by
on February 2, 2017

A main line tracking number is a phone number used with software to track, record, and analyze phone calls to a business’s main line. It is primarily used by location-based businesses but can be used with any business’s main line telephone number. Business phone numbers have traditionally been provided by a local service provider that…

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A Brief Guide to SEO Tracking

Posted by
on December 12, 2016

“SEO” is one of those buzzwords that many claim to understand. The reality is that SEO isn’t a cut-and-dry formula; there are seemingly infinite factors at play that can influence your website’s ability to drive traffic. The overarching goal of SEO is to make improvements to a website with the goal of boosting organic traffic…

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How to get the most out of automotive PPC

Posted by
Zack Bedingfield at CallRail
on December 1, 2016

The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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Phone number ownership and the $800 porting fee

Posted by
on November 17, 2016

Who owns your tracking phone number? Knowing you’ll always be able to receive calls to your business is something most of us take for granted. However, if you’re planning on using call tracking phone numbers in your marketing efforts, you will want to know who owns the phone numbers you’re using. After all, you’re going to…

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LocalU Advanced: Local SEO’s Most Hands-On Conference

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on October 6, 2016

    We’re joining other leading experts in the local search game to share in the hottest marketing strategies and trends at LocalU Advanced. These advanced-level sessions will give you the opportunity to discuss local search and SEO topics like keyword research, Google Analytics, and measuring ROI on your local campaigns. Additionally, attendees will be…

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Moz & CallRail: How Local SEO Experts Onboard Clients [Webinar]

Posted by
on June 3, 2016

In our recent webinar, “How Local SEO Experts Onboard Clients” we shared real life examples of how Local SEO experts set their client’s up for success. Big thanks to Moz Local’s George Freitag for sharing his insights. Here’s the recording of the webinar. We were pretty impressed by the amount of engagement we received during the…

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