Local SEO marketers have unique challenges. CallRail’s call tracking options can help users prove their value and ensure the effectiveness of their local marketing campaigns without affecting NAP consistency. With a mainline tracking number local SEOs can track where their leads are coming from all across multiple online channels. Session tracking numbers can give local SEOs even more data about their website visitors. Learn more about how call tracking can help bolster and prove your local SEO efforts. Check out the articles below to get started.


How to Hire an SEO When You Don’t Know SEO

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on July 10, 2017
two people working together on a computer on search engine optimization

A few weeks back I presented at a small workshop for entrepreneurs, small business marketers, freelancers, and individuals in similar business situations. My presentation was geared toward helping people who don’t typically deal with SEO, covering the topic from a broad perspective and diving into the details from there. While I was talking to some…

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Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research

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on June 5, 2017
sales rep on headset phone

SEOs and Keyword Research: A Complex Relationship A recent Advanced Web Ranking survey (AWR) of digital marketers across industries found that SEOs believe keyword research is one of the top three most difficult SEO tactics to implement (just behind link building and content creation). This might be because 88% of digital marketers perform keyword research in-house,…

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What is NAP Consistency?

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on April 27, 2017
Local business storefront of a bistro

What is NAP Consistency? NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms, directories, citations, and websites. It is widely considered a local search ranking factor in local SEO. What are local citations? The online properties that list a business’s NAP are called local citations.…

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Local SEO DNI Impact Study

Posted by
on April 27, 2017
Local SEO DNI Study

CallRail is looking for a company with multiple business locations interested in implementing keyword-level tracking with Dynamic Number Insertion (DNI) for each business location to participate in a professional study of DNI impact on Local SEO. We have partnered with renowned local search experts at Local SEO Guide, Andrew Shotland and Dan Leibson, to conduct…

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CallRail is going to LSA 2017

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on February 20, 2017

From February 27th – March 1st, Team CallRail will be attending LSA 2017! This dynamic local marketing event will feature workshops, case studies, and professional networking opportunities. Produced by Local Search Association, the event will be held at Loews Coronado Bay Resort in San Diego. Why is CallRail attending? We strive to empower data-driven marketers…

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CallRail is going to MozCon Local 2017

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on February 15, 2017

On February 27th and 28th, Team CallRail will be joining in-house, agency and consultant marketers for a dynamic local marketing and SEO conference, MozCon Local. The event will be held at the Hyatt at Olive 8, Seattle. So why are we going? We believe in empowering local marketers to create quality content and understand how…

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What is a main line tracking number?

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on February 2, 2017

What is a main line tracking number? A main line tracking number is a phone number used with software to track, record, and analyze phone calls to a business’s main line. It is primarily used by location-based businesses but can be used with any business’s main line telephone number. Business phone numbers have traditionally been…

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A Brief Guide to SEO Tracking

Posted by
on December 12, 2016

“SEO” is one of those buzzwords that many claim to understand. The reality is that SEO isn’t a cut-and-dry formula; there are seemingly infinite factors at play that can influence your website’s ability to drive traffic. The overarching goal of SEO is to make improvements to a website with the goal of boosting organic traffic…

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