Local SEO

Local SEO marketers have unique challenges. CallRail’s call tracking options can help users prove their value and ensure the effectiveness of their local marketing campaigns without affecting NAP consistency. With a mainline tracking number local SEOs can track where their leads are coming from all across multiple online channels. Session tracking numbers can give local SEOs even more data about their website visitors. Learn more about how call tracking can help bolster and prove your local SEO efforts. Check out the articles below to get started.

Local SEO, DNI, & NAP Consistency: An Advanced Guide

Posted by
on March 7, 2018

Over the past several years, I’ve answered hundreds of questions, written several guides, and given multiple presentations on how to harness the benefits of call tracking and analytics for local SEO campaigns without interfering with one of the most critical ranking factors, NAP (Name, Address, Phone number) consistency. Today I’d like to dive into the…

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What is SEO?

Posted by
Melissa Garner
on February 27, 2018

What is SEO? Search engine optimization (SEO) is the set of techniques and methodologies dedicated to improving online visibility for a website’s organic search rankings. All major search engines have primary search results and set algorithms to rank organic search results based on what’s most relevant to the user’s search query. SEO involves both on…

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GMB Messenger: What Businesses Need to Know Before Using It

Posted by
on August 31, 2017
small businesses open for GMB messenger

Last month, Google announced that businesses could choose to participate in messaging directly from their Google My Business (GMB) profiles. This option allows local businesses to connect directly with searchers to answer questions and potentially attract more in-store visits and conversions. In theory, the messenger is a huge step forward for more direct, search-to-business communication…

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How to Hire an SEO When You Don’t Know SEO

Posted by
on July 10, 2017
two people working together on a computer on search engine optimization

A few weeks back I presented at a small workshop for entrepreneurs, small business marketers, freelancers, and individuals in similar business situations. My presentation was geared toward helping people who don’t typically deal with SEO, covering the topic from a broad perspective and diving into the details from there. While I was talking to some…

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Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research

Posted by
on June 5, 2017
sales rep on headset phone

SEOs and Keyword Research: A Complex Relationship A recent Advanced Web Ranking survey (AWR) of digital marketers across industries found that SEOs believe keyword research is one of the top three most difficult SEO tactics to implement (just behind link building and content creation). This might be because 88% of digital marketers perform keyword research in-house,…

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What is NAP Consistency?

Posted by
on April 27, 2017
Local business storefront of a bistro

What is NAP consistency? NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms, directories, citations, and websites. It is widely considered a local search ranking factor in local SEO. What are local citations? The online properties that list a business’s NAP are called local citations.…

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