How to Get the Most Out of Automotive PPC

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on December 1, 2016
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The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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Phone number ownership and the $800 porting fee

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on November 17, 2016
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Who owns your tracking phone number? Knowing you’ll always be able to receive calls to your business is something most of us take for granted. However, if you’re planning on using call tracking phone numbers in your marketing efforts, you will want to know who owns the phone numbers you’re using. After all, you’re going to…

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Local SEO, DNI, & NAP Consistency: An Advanced Guide

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on March 7, 2016
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Over the past several years, I’ve answered hundreds of questions, written several guides, and given multiple presentations on how to harness the benefits of call tracking and analytics for local SEO campaigns without interfering with one of the most critical ranking factors, NAP (Name, Address, Phone number) consistency. Today I’d like to dive into the…

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Call Tracking & SEO for Increased Sales and Better ROI

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on October 5, 2015
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Use Call Tracking, SEO and Other Marketing Efforts Together to Generate More Leads Your website is the hub of your company’s online presence. It’s where you share who you are, what you offer and why your customers choose to buy from you instead of the competition. Today, there are so many additional ways for potential…

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What You Need to Know About Call Tracking & Local SEO

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on December 29, 2014
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Over the past few years I’ve read several blog posts and local SEO articles warning about the use of call tracking numbers. The headlines of these pieces range from a general warning like “Be Wary of Call Tracking Numbers in Local Search” to more expressive headlines like “Why Call Tracking Numbers in Local SEO Make Me…

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