Because a phone call is often an integral part of customer happiness, customer service and customer success departments often rely on call recording for training and quality control. Customer interactions can tell you a lot about your marketing and sales process, giving you the feedback you need for coaching and optimal customer service. Learn more about ways to improve your customer service with call tracking and call recording from the articles below.


What is Call Scoring?

Posted by
on April 17, 2017
Woman on a smartphone making a call that call scoring can help with

What is call scoring? Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents. For sales and marketing teams, call scoring can help surface certain metrics like sales agent script compliance and inbound lead quality. Once you’ve established the criteria that make…

Continue Reading

7 Business Phone Etiquette Tips to Win Customer Loyalty

Posted by
on September 20, 2016

Whether you’re closing a deal with a new client or assisting a frustrated customer with an order, good telephone skills are essential for any business. They can be the deciding factor that leads to making a sale or losing a customer. Unfortunately, talking on the phone does not come naturally for many people. It can…

Continue Reading

How to Improve Customer Service Over the Phone in 5 Steps

Posted by
on September 5, 2016

The phone call is an integral part of the customer service process. A strong ability to communicate with customers over the phone can make all the difference in winning a customer for life, while a not-so-good rapport can do irreparable damage to your business. That’s why it’s important to continuously optimize your staff to help…

Continue Reading

Is Call Recording the Most Powerful Feature?

Posted by
on May 11, 2016

At CallRail, we offer a wide range of features that allow businesses to effectively run their marketing campaigns. We’ve seen marketers decrease their ad spend, boost their ROI, and dramatically change the way they run their marketing campaigns all through the insight they’ve garnered from call analytics. But with tools, features, and integrations as far as the eye can…

Continue Reading

Interruption Marketing vs Permission Marketing: A Deeper Look into Both Marketing Types

Posted by
on February 26, 2014

Organizations spend tons of resources on marketing to grow their brands and increase sales. As such, it’s essential they find the appropriate mix of marketing techniques to help them achieve their goals. Consequently, many marketers face the challenge of choosing between interruption marketing vs permission marketing tactics. We’ll talk about each of these types of…

Continue Reading


How to Utilize Customer Call Data To Increase and Improve Sales

Posted by
on January 10, 2014

All companies collect some sort of customer data to help increase their sales by creating marketing campaigns that are more effective. Each company does this in a different way. Some use consumers’ browsing data or prior purchases to help market and recommend products, while others use newer techniques such as recording and logging calls to…

Continue Reading

Eight Offline Advertising Techniques You Can Try This Year

Posted by
on January 9, 2014

Offline Marketing Isn’t a Thing of The Past Although most business people consider offline advertising  a thing of the past, it’s not something that should be ignored. This form of advertising can help support your web presence, just as online marketing can promote offline businesses. If you refuse to complement your online advertising strategy with…

Continue Reading

Tips On Recovering From Leaving a Bad Voicemail

Posted by
on December 26, 2013

We have all done it: left a voicemail we should not have. You may be thinking, “How can I delete this voicemail I just sent?” Most of the time, this won’t be possible. It is possible to put out the fire, though. Still on the Phone? If you have not hung up, you may be…

Continue Reading

Is It Legal To Record Phone Conversations In Your State?

Posted by
on December 23, 2013

When telephone calls are being monitored or recorded in the movies, the scene usually depicts government agents lurking in blacked-out vans surrounded by an array of electrical equipment, listening to and recording phone conversations or recording calls in which the agents themselves are participating. However, real life is not quite so simple. We’ll discuss call…

Continue Reading
(888) 907-4718 Sign Up Free
Support Sign In