Because a phone call is often an integral part of customer happiness, customer service and customer success departments often rely on call recording for training and quality control. Customer interactions can tell you a lot about your marketing and sales process, giving you the feedback you need for coaching and optimal customer service. Learn more about ways to improve your customer service with call tracking and call recording from the articles below.


What is Round Robin?

Posted by
Melissa Garner
on June 14, 2018
what is round robin? call distribution and routing

Round Robin is a call tracking software feature dedicated to distributing incoming calls within a set group of numbers. An incoming call forwards to the correct phone number –– the next available agent, the best agent for the call, or the correct mailbox. How does Round Robin benefit marketers using call tracking? For sales and…

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Conversational marketing: How speaking more with prospective customers drives revenue

Posted by
Zack Bedingfield at CallRail
on May 14, 2018

This just in: communicating with potential customers openly, honestly and as quickly as possible is beneficial to both parties. Who would have thought? Jesting aside, conversational marketing, or more generally –– engaging with customers via live chat, community forums and more –– is on the rise and I think it’s a boon for everyone involved.…

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Streamline Agent Management with the New Calls by Agent Report

Posted by
headshot of Anna Niles
on January 23, 2018
Calls by Agent report

Reporting on your team’s success at an individual level is an integral part of your organization’s success as a whole. However, when managing a team, working towards a quota, or striving for customer satisfaction, reporting can often become a secondary priority. With CallRail’s newest reporting feature, it’s never been easier to streamline performance management. In…

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Why You Need a Customer Appreciation Strategy

Posted by
on October 25, 2017

At the end of last month, Team CallRail had the pleasure of attending and sponsoring the latest installment of HubSpot’s INBOUND Conference and we’re still reeling from their killer lineup. If you’re wondering — yes, Michelle Obama’s discussion lived up to the hype, not to mention other stand-out discussions with Issa Rae, Brit Marling, Elaine…

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What is Call Scoring?

Posted by
on April 17, 2017
Woman on a smartphone making a call that call scoring can help with

What is call scoring? Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents. For sales and marketing teams, call scoring can help surface certain metrics like sales agent script compliance and inbound lead quality. Once you’ve established the criteria that make…

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7 Business Phone Etiquette Tips to Win Customer Loyalty

Posted by
on September 20, 2016

Whether you’re closing a deal with a new client or assisting a frustrated customer with an order, good telephone skills are essential for any business. They can be the deciding factor that leads to making a sale or losing a customer. Unfortunately, talking on the phone does not come naturally for many people. It can…

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How to Improve Customer Service Over the Phone in 5 Steps

Posted by
on September 5, 2016

The phone call is an integral part of the customer service process. A strong ability to communicate with customers over the phone can make all the difference in winning a customer for life, while a not-so-good rapport can do irreparable damage to your business. That’s why it’s important to continuously optimize your staff to help…

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Is Call Recording the Most Powerful Feature?

Posted by
on May 11, 2016

At CallRail, we offer a wide range of features that allow businesses to effectively run their marketing campaigns. We’ve seen marketers decrease their ad spend, boost their ROI, and dramatically change the way they run their marketing campaigns all through the insight they’ve garnered from call analytics. But with tools, features, and integrations as far as the eye can…

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Interruption Marketing vs Permission Marketing: A Deeper Look into Both Marketing Types

Posted by
on February 26, 2014

Organizations spend tons of resources on marketing to grow their brands and increase sales. As such, it’s essential they find the appropriate mix of marketing techniques to help them achieve their goals. Consequently, many marketers face the challenge of choosing between interruption marketing vs permission marketing tactics. We’ll talk about each of these types of…

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