HubSpot’s Inbound 2016 Recap

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on November 21, 2016
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HubSpot held their annual marketing conference aptly named, INBOUND,  November 8-11, 2016 in their hometown of Boston, Massachusettes and team CallRail was there, along with 19,000 other attendees. Our goal? Spreading the power of call tracking and analytics to like-minded marketers and soaking in education sessions while taking advantage of learning opportunities. Here are some of the…

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How CallRail Tools Can Enhance Inbound Sales Strategies

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on November 14, 2016
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Still using the old “How did you hear about us?” line? If you are, you’re also probably very aware of the tension between your inbound sales team and the marketing department. More often than not, that question and the conversation that follows, is not captured correctly or even at all, leading to a frustrated marketing…

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5 Essential Inbound Marketing Strategies

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on November 3, 2016
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According to Hubspot, the number of marketers who are practicing inbound tactics rose from 60% last year to 85%, while the percentage of marketers who don’t run inbound dropped by nearly half to 13%. That’s not surprising since, unlike other strategies, inbound marketing is about educating and giving value to clients organically and holistically as…

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How to Analyze Your Landing Page Success

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on November 1, 2016
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When it comes to digital campaigns, your landing page can make or break your success. It’s the turning point that takes visitors from “I’m just browsing” to “I’m interested” and is a key player in website conversion. But like anything, landing pages sometimes don’t perform as well as they should. Fortunately, there’s always room for…

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Four Easy Ways to Implement Call Conversion Tracking Techniques

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on October 31, 2016
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Call tracking helps you get full credit and attribution for every call influenced by your marketing campaigns. But how can you prove the complete impact of marketing-influenced phone calls on revenue? Start tracking call conversions It’s important to know not only the number of calls your marketing is generating, but to also know how many…

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Optimizing AdWords for Call Tracking Insight

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on August 22, 2016
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Google AdWords gives you the power to reach new and existing customers to your business each time they browse the web. As one of the top advertising tools used by marketers, Google AdWords appeases marketing budgets of all sizes and works for any business looking to track ad spend and ROI. To pack an extra punch…

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A/B Testing with CallRail Call Analytics

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on July 28, 2016
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There was a time when marketers relied on expensive focus groups, outdated data, and intuition to develop campaigns. Today, we understand that real-time, accurate data is necessary for high-performing marketing campaigns. One of the best ways to find this data is A/B testing. A/B testing, also known as split testing or bucket testing, is an…

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Demystifying DNI: What is Dynamic Number Insertion?

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on June 7, 2016
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If you’re not tracking your phone calls, then you’re not getting an accurate representation of how leads become customers. After all, you’re probably tracking your online traffic — but what about all those leads that get lost when someone takes an offline action like picking up the phone?  You can track those leads with our dynamic number insertion…

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