Conversion optimization includes ensuring that as many visitors as possible convert on your marketing campaigns. A great campaign or landing page means nothing if your target audience isn’t converting into customers. CallRail helps marketers track conversions with call tracking data and integrations with CRMs, analytics, and marketing automation software companies. Improve your online and offline campaigns with better data on what drives conversions.


What is the CAN-SPAM Act?

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on November 28, 2017
email on a phone

What is the CAN-SPAM Act? The CAN-SPAM Act stands for Controlling the Assault of Non-Solicited Pornography And Marketing. Signed into law in the United States in late 2003, CAN-SPAM is the first such law to establish a nationwide set of standards for the sending of commercial email. Under CAN-SPAM, the FTC (Federal Trade Commission) is…

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What is Marketing Automation?

Posted by
Maritza Henriquez
on November 28, 2017
preparing business seo for voice search

What is Marketing Automation? Marketing automation is the software marketers use to communicate with their audiences, manage their databases, and extract valuable insight on the success of marketing efforts. It eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales. Why Do Marketers Use Automation? Email has historically been…

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What is Multi-Touch Attribution?

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on October 26, 2017
analytics graph for attribution

What is Multi-Touch Attribution? Multi-touch attribution is process of tracking and assigning fractional credit to touchpoints along the path to a conversion. Multi-touch metrics include channel data (source, medium, campaign, etc.) and content data (landing page, interaction metrics, etc.) Marketing and sales teams use multi-touch attribution data to better understand both the chronology and the…

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Top Three Reasons CallRail is a Must for Marketing Agencies

Posted by
on September 5, 2017
Inbound Marketing Strategies

Having owned an inbound marketing agency for over 8+ years now, I can confidently say that accurate data and conversion metrics are almost always near the top of any marketer’s priority list. It’s what allows us to see what’s profitable, and what’s failing. However, I’m shocked at how many “marketing professionals” seem to be content…

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Using Call Transcriptions to Increase Conversion Rates & Leads

Posted by
on August 25, 2017

When we talk about conversion rate optimization (CRO), we’re typically talking about getting website visitor to perform some specific action that makes them a lead for your business. This includes things like developing better landing page copy, improving traffic generation strategies, and creating an intriguing web design that drives the visitor to either fill out…

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Making Call Attribution Part of Your Holistic Attribution Model

Posted by
on August 23, 2017
Graphs from Call Attribution

A recent poll from the Interactive Advertising Bureau shows that marketers have been making holistic attribution a priority in this year. A report from eMarketer indicates that leaders in digital marketing and media across industries are devoting time and effort into “better reporting, measurement and attribution, alongside many other customer-centric practices, such as cross-device audience…

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Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

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on July 6, 2017

For many sales and marketing professionals, terms like artificial intelligence, machine learning, and master algorithm may seem comparable to a foreign language. But in reality, artificial intelligence (or AI for short) is the next great technological revolution knocking at our front door, making and saving money for the businesses that deploy these autonomous algorithms. AI can…

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New Form & Text Message Updates to Improve Inbound Lead Attribution

Posted by
on June 23, 2017

Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

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