Conversion Optimization

Conversion optimization includes ensuring that as many visitors as possible convert on your marketing campaigns. A great campaign or landing page means nothing if your target audience isn’t converting into customers. CallRail helps marketers track conversions with call tracking data and integrations with CRMs, analytics, and marketing automation software companies. Improve your online and offline campaigns with better data on what drives conversions.


What is a heat map?

Posted by
Melissa Garner
on October 1, 2019

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns. The more intense the color values of certain areas, the more traffic that location of a page has received.   Benefits of using a heat map…

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A guide to using call tracking to optimize dealership marketing

Posted by
on August 9, 2019
dealer handing over car keys

When it comes to business engagement and customer interactions, phone calls are still king. According to Google, 70 percent of mobile users use click-to-call buttons to connect with businesses directly from the search engines results page. In the same report, Google also found that 61 percent of mobile searchers consider click-to-call to be the most…

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How to drive more call conversions from Facebook ads

Posted by
on March 13, 2019
Marketer using whisper message

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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How to calculate ROI for campaigns, agency work, and everything in between

Posted by
on January 17, 2019
marketing roi calculations

Just as there are many different forms of marketing — agency marketing, campaign marketing, referral / relationship marketing — there’s an equally diverse range of methods for calculating ROI on those initiatives. Depending on the size and scope of the specific campaign (or the wider time period you’re measuring), ROI calculation can require anything from…

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What is multi-touch attribution?

Posted by
on January 10, 2019
analytics graph for attribution

What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. source, medium, campaign), content (e.g. landing pages, offer…

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CAC and CPL 101: Why these metrics matter to agency clients

Posted by
Dedra Mitchell at CallRail
on September 10, 2018
image of businessman reviewing marketing dashboard on his laptop

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

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Optimizing Google Ads for call tracking insights

Posted by
on September 4, 2018

Google Ads (formerly AdWords) helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by…

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