Conversion optimization includes ensuring that as many visitors as possible convert on your marketing campaigns. A great campaign or landing page means nothing if your target audience isn’t converting into customers. CallRail helps marketers track conversions with call tracking data and integrations with CRMs, analytics, and marketing automation software companies. Improve your online and offline campaigns with better data on what drives conversions.


New Form & Text Message Updates to Improve Inbound Lead Attribution

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on June 23, 2017

Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

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Effective Real Estate Marketing in the Digital Age

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on June 6, 2017

A 2016 survey by the National Association of Realtors confirmed what many agents have long suspected: Technology is driving some big changes in the real estate market. While agents and personal referrals helped 34 percent of home-buyers find the house they eventually purchased, just over half of all buyers (51 percent) instead used the Internet…

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Why Call Conversions are Better Than Clicks

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on May 1, 2017

If you’re a digital marketer you understand the importance of tracking all of your clicks to get a full picture behind how your leads become actual customers. You may even tie those clicks back to metrics you can build optimized campaigns on, like “how much traffic did that landing page receive?” or “which keywords drove…

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How to Drive More Call Conversions from Facebook Ads

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on April 12, 2017

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses are using Facebook to tell their brand’s story, increase website traffic, and improve sales. According to BIA/Kelsey native social ads are expected to drive nearly 19.4 billion calls in 2017, which will increase to 36.4…

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8 Strategies to Increase Email Conversions

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on March 27, 2017

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. It is clear why – people don’t like being sold to and many consumers are going ad blind, meaning they simply block out ads (and some even use ad blocking software). Organic reach on social media is declining, PPC ads…

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Conversion Tracking for Click-to-Text Ads

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on March 7, 2017

Here are the facts: according to Pew Research, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. 65% of consumers say they’d consider using SMS to connect with a business. The explosive growth of mobile makes it crucial for modern marketers to start tracking more than just…

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Can Click-to-Text Increase Your Conversions?

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on March 1, 2017

According to Pew Research, more than 80% of American adults text, making it the most common cell phone activity. Couple that with the fact that an estimated two billion people will own smartphones by next year, and it’s easy to understand why marketers are hopping on the fast moving mobile marketing bandwagon. And where marketers lead,…

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Infographic: What You Can Learn From Phone Calls

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on December 28, 2016

Calls are 10x’s more likely to convert than their form fill counterparts and those high converting calls also happen to be the answer to many questions you may have when optimizing your marketing campaigns. View these stats to learn the who, what, where, when, and why of phone calls!   Download the infographic to access…

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