Conversion optimization includes ensuring that as many visitors as possible convert on your marketing campaigns. A great campaign or landing page means nothing if your target audience isn’t converting into customers. CallRail helps marketers track conversions with call tracking data and integrations with CRMs, analytics, and marketing automation software companies. Improve your online and offline campaigns with better data on what drives conversions.


How to Drive More Call Conversions from Facebook Ads

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on April 12, 2017

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses are using Facebook to tell their brand’s story, increase website traffic, and improve sales. According to BIA/Kelsey native social ads are expected to drive nearly 19.4 billion calls in 2017, which will increase to 36.4…

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8 Strategies to Increase Email Conversions

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on March 27, 2017

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. It is clear why – people don’t like being sold to and many consumers are going ad blind, meaning they simply block out ads (and some even use ad blocking software). Organic reach on social media is declining, PPC ads…

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Conversion Tracking for Click-to-Text Ads

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on March 7, 2017

Here are the facts: according to Pew Research, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. 65% of consumers say they’d consider using SMS to connect with a business. The explosive growth of mobile makes it crucial for modern marketers to start tracking more than just…

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Infographic: What You Can Learn From Phone Calls

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on December 28, 2016

Calls are 10x’s more likely to convert than their form fill counterparts and those high converting calls also happen to be the answer to many questions you may have when optimizing your marketing campaigns. View these stats to learn the who, what, where, when, and why of phone calls!   Download the infographic to access…

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Conversation Intelligence for Inbound Marketing Campaigns

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on December 13, 2016

Earlier this year CallRail introduced conversation intelligence technology,  making it easier to automatically qualify phone leads and streamline your marketing and sales by focusing on what’s really converting. Using machine learning, call metadata, and transcriptions, CallRail’s powerful conversation analytics takes the guesswork out of qualifying leads so you can spend less time manually scoring your…

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Introducing CallRail’s new Direct to Google AdWords Integration

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on December 8, 2016

Integrating with Google AdWords allows you to track calls as conversions giving you full visibility into your PPC campaigns. In the past, CallRail users have pushed phone call conversions into their AdWords accounts through Google Analytics. But today, that all changes. We’re excited to announce a major update to our Google AdWords integration. CallRail can…

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How to Track Website Call Conversions

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on December 6, 2016

Your website is the face of your business. Oftentimes, it’s the first stop on a lead’s journey before they decide to convert. Some business websites give visitors the option to fill out online forms to schedule appointments or request more information. Others, like ecommerce sites, allow visitors to make purchases online. Digital tools like Google…

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How To Score More Phone Leads With A PPC Call Tracking Plan

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on December 5, 2016

  EDITOR’S NOTE: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here.   We know how important phone leads are and how important it is to increase your call volume.  To help…

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HubSpot’s Inbound 2016 Recap

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on November 21, 2016

HubSpot held their annual marketing conference aptly named, INBOUND,  November 8-11, 2016 in their hometown of Boston, Massachusettes and team CallRail was there, along with 19,000 other attendees. Our goal? Spreading the power of call tracking and analytics to like-minded marketers and soaking in education sessions while taking advantage of learning opportunities. Here are some of the…

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