Inbound Marketing

Today’s marketing attribution ecosystem is multifaceted and oftentimes cumbersome and confusing. Reporting which campaigns are wins can be difficult with multiple marketing channels. Improve your inbound marketing efforts with call tracking from CallRail. With call tracking numbers and Google Analytics data, users can determine which inbound marketing campaigns are performing the best. Learn about other inbound marketing tips and call tracking metrics in the articles below.



The do’s and don’ts of small business marketing

Posted by
karissa austin photo
on December 7, 2018
smb marketer looking at tablet

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

Continue Reading

How to calculate ROI on marketing campaigns

Posted by
karissa austin photo
on October 31, 2018
marketing roi calculations

Whether you work in-house or have clients, marketing ROI is a critical component of making sure your marketing efforts are working — and proving to key stakeholders that you’re adding value. In this post, we’ll review the data you need to pay special attention to when measuring ROI, as well as how to calculate ROI…

Continue Reading

3 ways to get more referrals for your marketing agency

Posted by
karissa austin photo
on October 17, 2018
woman on beach with phone

Referrals make money — at least 16 percent more over the course of their relationship with your business, actually. Yet marketing agencies tend to trail behind other types of companies when it comes to formalized referral programs. Oftentimes agencies just don’t know where to start, because referral programs for services aren’t as straightforward or automated…

Continue Reading

How empathy can improve your marketing strategy

Posted by
karissa austin photo
on October 4, 2018
florist at her laptop

If you’re reading this, you’re likely a marketer who sometimes really hates being marketed to. Chances are you’ve been served annoying ads, sent excessive emails, or simply dealt with being sold products that you don’t like or don’t need. But consider another perspective: Have you ever knowingly or unknowingly run annoying ads, sent excessive emails,…

Continue Reading

8 common client problems facing agencies, and how to fix them

Posted by
Joe Kindness Agency Analytics
on September 28, 2018
analytics dashboard

Finding good clients is hard. But once you find great clients, keeping them should be easy… right? Unfortunately, this isn’t the case. Even if you’re providing great services, some clients will want to part ways. Sometimes these splits are inevitable — even the best agencies have some churn. Other times, though, these splits can be…

Continue Reading

Why clients break up with their agencies

Posted by
Dedra Mitchell at CallRail
on September 26, 2018
agency marketer meeting with client

Agencies and their clients working together is like any relationship. In the beginning, your agency is courting a potential client. You want to show why you’re the best and convince them you’re the agency for them, ensuring long-term client retention. Some potential clients are already taken, others just aren’t interested, and some decide your agency…

Continue Reading

Connecting Raven Tools and CallRail

Posted by
Melissa Garner
on September 20, 2018
floating red phones

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

Continue Reading

The 3 best ways to calculate agency ROI, and how to use them

Posted by
on September 19, 2018
marketers conference table

The calculation of Return on Investment (ROI) is one of your most important responsibilities as an agency marketer. When you properly calculate your agency ROI, you’re doing more than just helping your clients measure the overall health of their business — you’re proving the value and efficacy of your work. But just as there are…

Continue Reading

How data-driven marketing makes your agency indispensable

Posted by
karissa austin photo
on September 13, 2018
agency marketer meeting

In 2018, digital marketing isn’t groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). That said, simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of agencies in…

Continue Reading
Sign Up Free
(888) 907-4718 Support Sign In