How to Get the Most Out of Automotive PPC

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on December 1, 2016
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The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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View Which Keywords Drive Calls from Mobile Search

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on November 28, 2016
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CallRail’s new Google AdWords Mobile Click-to-Call integration offers customers the ability to track calls from call extensions at the keyword level. By 2018, mobile search is projected to generate 73 billion calls to businesses. Google’s reaction to the influx of mobile dependent consumers has been to release campaign features like click-to-call and call only ads…

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How to Measure ROI with Call Tracking

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on November 23, 2016
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Return on investment, or ROI, is used to measure success over time and helps steer future business decisions. ROI is especially important when it comes to marketing. Your marketing ROI illuminates which marketing channels you should be spending money on and the tools that are worth investing in. More broadly, ROI can determine whether your…

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HubSpot’s Inbound 2016 Recap

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on November 21, 2016
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HubSpot held their annual marketing conference aptly named, INBOUND,  November 8-11, 2016 in their hometown of Boston, Massachusettes and team CallRail was there, along with 19,000 other attendees. Our goal? Spreading the power of call tracking and analytics to like-minded marketers and soaking in education sessions while taking advantage of learning opportunities. Here are some of the…

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Phone number ownership and the $800 porting fee

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on November 17, 2016
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Who owns your tracking phone number? Knowing you’ll always be able to receive calls to your business is something most of us take for granted. However, if you’re planning on using call tracking phone numbers in your marketing efforts, you will want to know who owns the phone numbers you’re using. After all, you’re going to…

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Drive More Calls with AdWords Call Extensions

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on November 17, 2016
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Today, more than 65 percent of time spent on digital media is spent on mobile, meaning it’s more important now than ever to pay attention to your audience’s behavior and optimize your web presence for phone leads. This goes well beyond creating a mobile optimized website. You’ll want to make sure your marketing strategy is…

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Integrating CallRail with HubSpot for Focused Ad Spend

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on November 15, 2016
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When Red Reef Digital  shared a post on how they’ve been using CallRail and HubSpot to get a better understanding of their marketing ROI, it got our attention. So we asked them how the integration was helping the agency and their clients, and we’re excited to share what they said. Red Reef main focus is marketing and…

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How CallRail Tools Can Enhance Inbound Sales Strategies

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on November 14, 2016
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Still using the old “How did you hear about us?” line? If you are, you’re also probably very aware of the tension between your inbound sales team and the marketing department. More often than not, that question and the conversation that follows, is not captured correctly or even at all, leading to a frustrated marketing…

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5 Essential Inbound Marketing Strategies

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on November 3, 2016
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According to Hubspot, the number of marketers who are practicing inbound tactics rose from 60% last year to 85%, while the percentage of marketers who don’t run inbound dropped by nearly half to 13%. That’s not surprising since, unlike other strategies, inbound marketing is about educating and giving value to clients organically and holistically as…

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How to Analyze Your Landing Page Success

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on November 1, 2016
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When it comes to digital campaigns, your landing page can make or break your success. It’s the turning point that takes visitors from “I’m just browsing” to “I’m interested” and is a key player in website conversion. But like anything, landing pages sometimes don’t perform as well as they should. Fortunately, there’s always room for…

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