Inbound Marketing

Today’s marketing attribution ecosystem is multifaceted and oftentimes cumbersome and confusing. Reporting which campaigns are wins can be difficult with multiple marketing channels. Improve your inbound marketing efforts with call tracking from CallRail. With call tracking numbers and Google Analytics data, users can determine which inbound marketing campaigns are performing the best. Learn about other inbound marketing tips and call tracking metrics in the articles below.



What is a heat map?

Posted by
Melissa Garner
on October 1, 2019

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns. The more intense the color values of certain areas, the more traffic that location of a page has received.   Benefits of using a heat map…

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Sell more vehicles by boosting your online reputation

Posted by
on September 27, 2019
vintage car front headlight

The auto dealer industry has a trust problem. Consumers are leery of the stereotypical car salesman and how arduous the buying process is. In the past, consumers and dealers would engage in a painful dance, where they negotiated back and forth before finally arriving at a sale price. Oftentimes, the painfully long process would leave…

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What is a featured snippet?

Posted by
Melissa Garner
on September 25, 2019
Google search query for featured snippets

A featured snippet provides a summarized answer to a users search query at the top of the Google search engine results page (SERP), right above position 1. These answers are scraped from other sites content that best satisfies the user’s search. Also referred to as position zero, the featured snippet answer is contained in a…

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What is latent semantic indexing (LSI)?

Posted by
Melissa Garner
on September 18, 2019
what-is-seo-and-how-does-it-impact-digital-marketing

Latent semantic indexing (LSI) is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.   The importance of latent semantic indexing for search Latent semantic indexing uses natural language processing (NLP) to help a…

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Combining your CRM with email marketing to maximize automotive sales

Posted by
on September 17, 2019
highway at sunset

In today’s online-centric automotive marketplace, using CRM systems (customer relationship management) and email marketing software is obligatory, due to the tremendous sales and revenue potential you gain from maintaining a database full of your customer and prospect data. Being able to follow your leads as they move through your sales funnel, to focus on the…

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5 pro tips for cross-channel call attribution

Posted by
on September 10, 2019
marketer writing checklist

This is a guest post by Anthony Krolczyk, Brand Director at LumenAd. As one of CallRail’s Agency Partners, LumenAd specializes in organizing CallRail conversion data for a holistic view of all digital investments. Built within a proven framework for unifying programmatic, direct, search and social data, LumenAd consolidates all your advertising functions into one intuitive…

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