Inbound Marketing

Today’s marketing attribution ecosystem is multifaceted and oftentimes cumbersome and confusing. Reporting which campaigns are wins can be difficult with multiple marketing channels. Improve your inbound marketing efforts with call tracking from CallRail. With call tracking numbers and Google Analytics data, users can determine which inbound marketing campaigns are performing the best. Learn about other inbound marketing tips and call tracking metrics in the articles below.


Best practices for allocating marketing budget

Posted by
Dedra Mitchell at CallRail
on March 29, 2019

Building a marketing budget is one of your most important — and often, most daunting — responsibilities. The money in your marketing budget is finite, and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011.…

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How to drive more call conversions from Facebook ads

Posted by
on March 13, 2019
Marketer using whisper message

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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PPC reporting: The key metrics you need in every report

Posted by
Zack Bedingfield at CallRail
on February 6, 2019
here are the key components of a good ppc report

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful PPC reports, all of our work is for naught. Going from PPC campaign creation to bid, to clicks…

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How to calculate ROI for campaigns, agency work, and everything in between

Posted by
on January 17, 2019
marketing roi calculations

Just as there are many different forms of marketing — agency marketing, campaign marketing, referral / relationship marketing — there’s an equally diverse range of methods for calculating ROI on those initiatives. Depending on the size and scope of the specific campaign (or the wider time period you’re measuring), ROI calculation can require anything from…

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How to make your agency indispensable with data-driven marketing

Posted by
karissa austin photo
on January 15, 2019
agency marketing meeting

It’s 2019, and digital marketing isn’t all that groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). But simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of…

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What is multi-touch attribution?

Posted by
on January 10, 2019
analytics graph for attribution

What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. source, medium, campaign), content (e.g. landing pages, offer…

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