Today’s marketing attribution ecosystem is multifaceted and oftentimes cumbersome and confusing. Reporting which campaigns are wins can be difficult with multiple marketing channels. Improve your inbound marketing efforts with call tracking from CallRail. With call tracking numbers and Google Analytics data, users can determine which inbound marketing campaigns are performing the best. Learn about other inbound marketing tips and call tracking metrics in the articles below.


New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well

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on November 17, 2017
Arrow points right to phone

Research shows increasing power of smartphones in driving holiday sales Black Friday is a big deal, regardless of whether you’re a consumer or a retailer. Astute shoppers get to enjoy deep discounts (and maybe even viral fame), while retailers see what is typically one of the most lucrative shopping days of the year. No matter…

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What is Inbound Marketing?

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on November 16, 2017

What is Inbound Marketing? Inbound marketing is the process of persuading the buyers to come to you—it’s where we as marketers meet our audience and engage with them on their own terms. In short, inbound marketing is a modern, data-driven approach with many facets that work in tandem to attract people to your brand, which…

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How Service-Based Businesses Can Benefit from Local Marketing

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on November 8, 2017
DSquared Media logo

Guest post by Dsquared Media In the world of today, with the help of the internet, an increase in technological advancements and numerous print options, people are starting to find the services they need differently. While many service-based businesses have thrived off of word-of-mouth and referrals for years, they’re starting to realize that these efforts…

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How Do Search Engines Work?

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on October 31, 2017
analytics graph for attribution

How Do Search Engines Work? Search engines crawl websites for information, index and store the data, and then retrieve the most relevant and popular result specific to a user’s search query. Crawl Most search engines crawl through the vast expanse of material on the internet through links. “Links allow the search engines’ automated robots, called…

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Automotive marketing best practices for boosting sales and revenue

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on October 27, 2017
Arrow points to telephone

A comprehensive automotive marketing strategy is essential, whether you’re representing an individual seller or a big franchise. Dealers can expect to pay anywhere from $350 to $500 in advertising and lead-acquisition per car sold — a significantly higher up-front cost than most other industries. Any auto seller will be well-served by having a marketing strategy…

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What is Multi-Touch Attribution?

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on October 26, 2017
analytics graph for attribution

What is Multi-Touch Attribution? Multi-touch attribution is process of tracking and assigning fractional credit to touchpoints along the path to a conversion. Multi-touch metrics include channel data (source, medium, campaign, etc.) and content data (landing page, interaction metrics, etc.) Marketing and sales teams use multi-touch attribution data to better understand both the chronology and the…

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Why You Need a Customer Appreciation Strategy

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on October 25, 2017

At the end of last month, Team CallRail had the pleasure of attending and sponsoring the latest installment of HubSpot’s INBOUND Conference and we’re still reeling from their killer lineup. If you’re wondering — yes, Michelle Obama’s discussion lived up to the hype, not to mention other stand-out discussions with Issa Rae, Brit Marling, Elaine…

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3 Ways to Foster a Meaningful Customer Community | CMX Summit 2017

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on October 12, 2017

Customer-facing community spaces are on the rise across industries. At this year’s CMX Summit in Los Angeles, community managers from around the globe gathered to talk about cutting-edge strategy and best practices for fostering member connectedness, determining ROI, and optimizing user experience. If you’re looking to take your community to the next level, or even…

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The Top Sessions and Speakers at Inbound 2017

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on October 5, 2017
Inbound 2017 main hall

Team CallRail just got back from Inbound 2017 in Boston, MA, and we’re still reeling from all the excellent panels, speakers, and events. There were so many excellent talks to attend, with industry leaders speaking on hot new trends, the latest and greatest marketing technology, advice for aspiring creatives, and even hosting Q&As on how…

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Inbound 2017: The top trends spotted by CallRail

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on October 4, 2017
Inbound 2017 main hall

Inbound 2017 returned to Boston, MA, last week, for the sixth annual event hosted by inbound marketing software provider Hubspot. More than just a marketing conference, Inbound is part Ted Talk, part social mixer, and part seminar on cutting-edge marketing tactics and technology.  And there were plenty of talks and panels offered for professionals of…

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