Your 2017 Marketing Strategy Forecast

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on December 29, 2016

As we come to the end of another year of digital marketing, it’s safe to say the more things change the more they stay the same. Inbound still reigns, and driving new leads and conversion to your website is still one of the main focuses for marketers in this year and the next. But what…

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Infographic: What You Can Learn From Phone Calls

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on December 28, 2016

Calls are 10x’s more likely to convert than their form fill counterparts and those high converting calls also happen to be the answer to many questions you may have when optimizing your marketing campaigns. View these stats to learn the who, what, where, when, and why of phone calls!   Download the infographic to access…

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Conversation Intelligence for Inbound Marketing Campaigns

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on December 13, 2016

Earlier this year CallRail introduced conversation intelligence technology,  making it easier to automatically qualify phone leads and streamline your marketing and sales by focusing on what’s really converting. Using machine learning, call metadata, and transcriptions, CallRail’s powerful conversation analytics takes the guesswork out of qualifying leads so you can spend less time manually scoring your…

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A Brief Guide to SEO Tracking

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on December 12, 2016

“SEO” is one of those buzzwords that many claim to understand. The reality is that SEO isn’t a cut-and-dry formula; there are seemingly infinite factors at play that can influence your website’s ability to drive traffic. The overarching goal of SEO is to make improvements to a website with the goal of boosting organic traffic…

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Introducing CallRail’s new Direct to Google AdWords Integration

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on December 8, 2016

Integrating with Google AdWords allows you to track calls as conversions giving you full visibility into your PPC campaigns. In the past, CallRail users have pushed phone call conversions into their AdWords accounts through Google Analytics. But today, that all changes. We’re excited to announce a major update to our Google AdWords integration. CallRail can…

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Marketing Your Practice: Call Analytics for Healthcare Marketers

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on December 7, 2016

You’ve put your time, effort and money into marketing yourself to potential patients and generating appointments over the phone, but are you sure that your marketing is working, and is your staff providing a positive experience to those callers when they answer the phone? With call tracking and analytics you not only understand what type…

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How to Track Website Call Conversions

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on December 6, 2016

Your website is the face of your business. Oftentimes, it’s the first stop on a lead’s journey before they decide to convert. Some business websites give visitors the option to fill out online forms to schedule appointments or request more information. Others, like ecommerce sites, allow visitors to make purchases online. Digital tools like Google…

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How To Score More Phone Leads With A PPC Call Tracking Plan

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on December 5, 2016

  EDITOR’S NOTE: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here.   We know how important phone leads are and how important it is to increase your call volume.  To help…

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How to Get the Most Out of Automotive PPC

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on December 1, 2016

The automotive industry is fiercely competitive. Dealers and original equipment manufacturers (OEMs) spend billions every year on print, TV, and radio ads. The problem is that a lot of these campaigns aren’t necessarily driving showroom traffic, and even if they are, there’s no good way to track showroom traffic back to the campaigns driving it.…

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