Today’s marketing attribution ecosystem is multifaceted and oftentimes cumbersome and confusing. Reporting which campaigns are wins can be difficult with multiple marketing channels. Improve your inbound marketing efforts with call tracking from CallRail. With call tracking numbers and Google Analytics data, users can determine which inbound marketing campaigns are performing the best. Learn about other inbound marketing tips and call tracking metrics in the articles below.


New Form & Text Message Updates to Improve Inbound Lead Attribution

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on June 23, 2017

Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

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Top Five Twitter Chats for Inbound Marketers

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on June 22, 2017

Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Twitter has 313 million monthly active…

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Inbound Marketing Trends for 2017

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on June 16, 2017

With a rapidly changing marketing technology landscape and new channels for communication emerging at a rising cadence, modern day marketers face increasing challenges to create campaigns that reach their audiences effectively.  In a recent study by Hubspot, marketers reported that inbound campaigns yield higher ROI than outbound efforts, but 41% of respondents couldn’t calculate that…

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How Going Digital Gives Firms the Edge in Legal Advertising

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on June 14, 2017

Legal and attorney advertising has relied on traditional media channels for a long time — think TV, radio, billboards, and YellowPages. But that’s all set to change within the next few years, with the field experiencing disruption after disruption as it transitions towards an increasingly digital-first marketing ecosystem. In today’s legal marketing world, digital channels…

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Effective Real Estate Marketing in the Digital Age

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on June 6, 2017

A 2016 survey by the National Association of Realtors confirmed what many agents have long suspected: Technology is driving some big changes in the real estate market. While agents and personal referrals helped 34 percent of home-buyers find the house they eventually purchased, just over half of all buyers (51 percent) instead used the Internet…

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Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research

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on June 5, 2017
sales rep on headset phone

SEOs and Keyword Research: A Complex Relationship A recent Advanced Web Ranking survey (AWR) of digital marketers across industries found that SEOs believe keyword research is one of the top three most difficult SEO tactics to implement (just behind link building and content creation). This might be because 88% of digital marketers perform keyword research in-house,…

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Track Your Trade Show Marketing ROI

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on June 1, 2017

Should you include trade show sponsorships in your budget? In short, yes. But how do you know if your investment was worth it?  Managing your marketing dollars is already a challenge in itself, and the last thing you want to do is question whether those dollars were spent on the right trade show tactics. Among…

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Insights for Marketing in Australia

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on May 30, 2017

Australian marketing best practices For globally minded marketers, Australia is always a tempting target for expansion beyond the two big English-language countries, the U.K. and U.S. But the fact that Australians share a language with their anglosphere cousins doesn’t mean you can just copy-paste in identical content for this new market — Australia has its…

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MarTech Conference: The Explosion of Marketing Technology

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on May 29, 2017

Running the marketing department of a marketing technology company puts you in a unique position; not only are you trying to sell to your target market, you’re also a part of it. The role generally means testing marketing strategies that would influence you, as a marketer, to take an action while also learning about new…

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Machine Learning and Building Conversation Intelligence

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on May 23, 2017

A bit of history If you’ve seen the film “The Imitation Game,” you should remember the pivotal scene where Alan Turing’s machine comes to an abrupt halt. In that moment the Enigma cryptography machine was cracked, changing the direction of WWII and the future of technology forever. Turing later went on to use this breakthrough…

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