Today’s marketing attribution ecosystem is multifaceted and oftentimes cumbersome and confusing. Reporting which campaigns are wins can be difficult with multiple marketing channels. Improve your inbound marketing efforts with call tracking from CallRail. With call tracking numbers and Google Analytics data, users can determine which inbound marketing campaigns are performing the best. Learn about other inbound marketing tips and call tracking metrics in the articles below.


Using Attribution Data For Agencies: Retain Clients, Earn New Ones, And Make More Money

Posted by
on August 14, 2018
origami boats

We’ve all heard the buzzwords “data-driven marketing” in just about every industry article, and every presentation at a marketing event. As tools for marketing attribution data and analytics have become more sophisticated and reliable, companies have come to depend on these numbers to perfect their campaigns, determine what is and isn’t driving leads, and figure…

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10 data presentation tips to prove value to your clients

Posted by
karissa austin photo
on August 14, 2018
woman points to laptop screen

You know the expression, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” There’s an equivalent when it comes to data presentation: “If you put compelling data into a mediocre presentation, will your clients be convinced to keep you on retainer?” When digging through…

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How to turn vanity metrics into actionable metrics

Posted by
karissa austin photo
on August 9, 2018
man looking at marketing analytics

Imagine you’re a fine art collector having framed work hung up on a wall in your home. You admire how beautiful your new abstract painting looks with your modern furniture — until the nails bend ever so slightly too much, and the entire frame comes crashing to the floor. Your art is damaged, there’s glass…

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From Ad to Landing Page: How to create a PPC campaign

Posted by
karissa austin photo
on July 25, 2018
business people working at office desk

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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PPC reporting: The key metrics you need in every report

Posted by
Zack Bedingfield at CallRail
on July 10, 2018
here are the key components of a good ppc report

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful reports, all of our work is for naught. So when it comes to PPC reporting, what makes…

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Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Posted by
on July 3, 2018
office desk

Advertising your business on Facebook can be a daunting prospect at first glance — the platform can quickly overwhelm new users with an abundance of tools and features. Don’t panic. Understanding the basics is all it takes to reach thousands of potential new customers. Whether you’re trying to raise brand awareness, drive more traffic to…

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