Today’s marketing attribution ecosystem is multifaceted and oftentimes cumbersome and confusing. Reporting which campaigns are wins can be difficult with multiple marketing channels. Improve your inbound marketing efforts with call tracking from CallRail. With call tracking numbers and Google Analytics data, users can determine which inbound marketing campaigns are performing the best. Learn about other inbound marketing tips and call tracking metrics in the articles below.


Local SEO DNI Impact Study

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on April 27, 2017
Local SEO DNI Study

CallRail is looking for a company with multiple business locations interested in implementing keyword-level tracking with Dynamic Number Insertion (DNI) for each business location to participate in a professional study of DNI impact on Local SEO. We have partnered with renowned local search experts at Local SEO Guide, Andrew Shotland and Dan Leibson, to conduct…

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What is Call Scoring?

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on April 17, 2017
Woman on a smartphone making a call that call scoring can help with

What is call scoring? Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents. For sales and marketing teams, call scoring can help surface certain metrics like sales agent script compliance and inbound lead quality. Once you’ve established the criteria that make…

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How to Drive More Call Conversions from Facebook Ads

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on April 12, 2017

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses are using Facebook to tell their brand’s story, increase website traffic, and improve sales. According to BIA/Kelsey native social ads are expected to drive nearly 19.4 billion calls in 2017, which will increase to 36.4…

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3 Reasons to Implement Round Robin for Your Sales Team

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on April 11, 2017

Line hunting features allow you to automate the process of assigning calls to your sales team and agents so you can save time and make sure you’re not missing out on leads that can drive growth for your business. Our Round Robin step in Call Flow Builder is similar to most line hunting features – giving…

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What is Native Advertising?

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on April 11, 2017
man measuring native advertising in google analytics

What is Native Advertising? Native advertising is sponsored content that appears to be part of an online or offline publication’s regular, unsponsored content such as articles, blogs, reviews, news, and more. What does native advertising look like? Native advertising blends into the regular publishing format of a media outlet so as to appear to be…

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Spotlight Interview: Mónica Mariño & Michael Hartman | Sales Team

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on April 3, 2017

Meet Mónica and Michael – They both play an integral role on our sales team at CallRail! Today’s spotlight interview gives an inside glimpse at two sides of our sales team. Mónica Mariño acts as Senior Account Executive, handling demos and helping new customers through implementation, while Michael Hartman makes initial contact with potential customers and sends promising…

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8 Strategies to Increase Email Conversions

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on March 27, 2017

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. It is clear why – people don’t like being sold to and many consumers are going ad blind, meaning they simply block out ads (and some even use ad blocking software). Organic reach on social media is declining, PPC ads…

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Conversion Tracking for Click-to-Text Ads

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on March 7, 2017

Here are the facts: according to Pew Research, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. 65% of consumers say they’d consider using SMS to connect with a business. The explosive growth of mobile makes it crucial for modern marketers to start tracking more than just…

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CallRail is going to LSA 2017

Posted by
on February 20, 2017

From February 27th – March 1st, Team CallRail will be attending LSA 2017! This dynamic local marketing event will feature workshops, case studies, and professional networking opportunities. Produced by Local Search Association, the event will be held at Loews Coronado Bay Resort in San Diego. Why is CallRail attending? We strive to empower data-driven marketers…

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