Today’s marketing attribution ecosystem is multifaceted and oftentimes cumbersome and confusing. Reporting which campaigns are wins can be difficult with multiple marketing channels. Improve your inbound marketing efforts with call tracking from CallRail. With call tracking numbers and Google Analytics data, users can determine which inbound marketing campaigns are performing the best. Learn about other inbound marketing tips and call tracking metrics in the articles below.


What is the marketing funnel?

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on February 22, 2018

The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The funnel visual fittingly describes this process ––  marketers cast…

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Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

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on January 30, 2018
Call Highlights

A solid understanding of what happens during phone conversations is fundamental for reaching marketing or departmental goals. CallRail alleviates much of this frustration by providing predefined keywords via Keyword Spotting. While this is a game-changer when it comes to categorizing and scoring calls, it is only as effective as the words or phrases you know…

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Streamline Agent Management with the New Calls by Agent Report

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on January 23, 2018
Calls by Agent report

Reporting on your team’s success at an individual level is an integral part of your organization’s success as a whole. However, when managing a team, working towards a quota, or striving for customer satisfaction, reporting can often become a secondary priority. With CallRail’s newest reporting feature, it’s never been easier to streamline performance management. In…

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Use Form Tracking to Capitalize On Your Inbound Leads

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on January 4, 2018
Origami Boats

More and more potential customers are using web-based methods to communicate with businesses or signal interest. These days, when a user submits a form through your website, they often expect lightning-fast response times. The quality of these inbound sales leads fades rapidly, so businesses that fail to follow up while leads are warm can miss…

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How to Track Your Social Media ROI

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on January 2, 2018

Determining the return on investment (ROI) of your social media marketing efforts can seem like a daunting task. The internet is full of how-to guides and best practices promising results, but at the end of the day, how are you going to justify the time and money you’ve spent on social media marketing and reconcile…

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Lawyer Connection doubles inbound calls with CallRail

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on January 2, 2018
Vintage telephones

Legal marketing is an industry where phone calls are one of the the most reliable ways to drive leads and conversions. Online form submissions and emails can still yield big dividends for dedicated digital marketers, but the peace of mind you get from speaking to a real human being means that phones are king, especially…

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How to use the Call Flow Builder to maximize inbound leads

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on December 21, 2017
Red arrow points to red phone

The Call Flow Builder from CallRail increases the power and flexibility of your tracking numbers by routing every call to the right person, every time. Loaded with functionality and customization options, the Call Flow Builder saves you time and money while serving as a robust Interactive Voice Response (IVR) solution for your business. Whether you’re…

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