by Alex Membrillo  Nov 22, 2019

7 questions a healthcare provider should ask before hiring a marketing agency

This is a guest post from our friends at Cardinal Digital Marketing, an agency based out of Atlanta, Georgia. Alex Membrillo is the CEO of Cardinal, and is a published author — his latest book “The Anatomy of Medical Marketing” is an all-purpose guide for helping medical groups grow their practice and stay off life…

ArtboardCreated with Sketch.
Asset 1

by Melissa Garner  May 9, 2019

Marketing Tools You Need to Prove Healthcare ROI

Video Transcription: Introduction All right. Hello, everyone. Thanks for joining us today for our webinar. My name’s Rachel, and I’m the Partner Marketing Manager at CallRail as well as today’s host. For those of you unfamiliar with CallRail, CallRail provides attribution software to more than 100,000 businesses and marketing agencies helping prove marketing ROI. Today’s…

ArtboardCreated with Sketch.
Asset 1

by Michael Saba  Sep 22, 2018

Health to wealth, and back again: How to boost your healthcare marketing

Healthcare marketing is in many ways similar to advertising in other industries, but it comes with its own set of special considerations. Not only is the proverbial ‘path to purchase’ different in healthcare than in other fields, there are also legal and ethical considerations that marketers need to be fully aware of. While many other…

ArtboardCreated with Sketch.
Asset 1

by Melissa Garner  Aug 10, 2018

What is HIPAA?

HIPAA, which stands for the Health Insurance Portability and Accountability Act of 1996, is a US law which establishes privacy standards that protect patients’ medical records and other health information provided to health plans, doctors, hospitals and other health care providers. What is PHI? Protected Health Information (PHI) under HIPAA Privacy Rule provides federal protections…

ArtboardCreated with Sketch.
Asset 1

by Madelyn Newman  Apr 18, 2018

HIPAA call tracking checklist: Best practices for maintaining compliance

From appointment scheduling to patient education, billing, referrals, and prescription refills, tons of doctor-to-patient communication happens over the phone. These phone calls are protected under the Health Insurance Portability and Accountability Act (HIPAA) and if you’re a healthcare provider or an agency that services one, you need to ensure you’re keeping this data secure. You…

ArtboardCreated with Sketch.
Asset 1

by Michael Saba  Oct 3, 2017

How CallRail’s HIPAA features take ndp agency’s healthcare marketing to the next level

When compared to most other industries, the path to conversion in the healthcare field is a long and winding road. Appointments for care or treatment first require consultations between patients, specialists, and medical practitioners, so most providers forego online registration systems in favor of an ever-reliable metric: Phone calls. Prospective patients still largely prefer to…

ArtboardCreated with Sketch.
Asset 1

by Scott Zeitzer  Aug 8, 2017

How P3 Inbound used CallRail to help medical clients make informed marketing decisions

Patients have access to a wealth of information about healthcare and medical practices online, and many practices have realized that online marketing is critical to attracting the attention of patients searching online. This is especially true for practices in large markets. The problem is, many medical practices don’t know what their return on investment is…

ArtboardCreated with Sketch.
Asset 1

by Erica Hawkins  Dec 7, 2016

Marketing Your Practice: Call Analytics for Healthcare Marketers

You’ve put your time, effort and money into marketing yourself to potential patients and generating appointments over the phone, but are you sure that your marketing is working, and is your staff providing a positive experience to those callers when they answer the phone? With call analytics and tracking you not only understand what type…

ArtboardCreated with Sketch.
Asset 1

by Melissa Garner  Sep 17, 2016

Call Tracking 101 for Medical Practices

Introduction [David] Good afternoon, everyone. I’m David Brooks and I’m co-founder of and marketing adviser to Doctor.com. I want to thank you for joining us this afternoon for what I know will be a very informative webinar. We’re glad to co-sponsor this program with Mark Sullivan, Director of Partnerships at CallRail. – [Mark] Hi, everyone.…

ArtboardCreated with Sketch.
Asset 1

by Will Chou  Aug 11, 2016

Agency uses CallRail to generate $800,000 in sales for healthcare client

Have you ever had to deal with horrible customer service? Do you remember how annoyed you felt waiting on the phone, listening to “elevator music” for over an hour? Add that to the pressure you feel when you’re trying to get more leads for your boss… and you have a recipe for a bad day. If…

ArtboardCreated with Sketch.
Asset 1

by Erica Hawkins  Jun 25, 2015

CallRail’s HIPAA-Compliance Ensures Medical Clients Have Room to Grow

Marketing firm gains great insight, reinventing client’s campaigns, even when that client must protect patient privacy. Brolik, a digital agency focused on branding, strategy, video and web, uses CallRail to drive strong benefits for their client—even growing one client’s business by an astounding 108%. But one client in particular had a unique requirement: They needed…

ArtboardCreated with Sketch.
Asset 1

by Erica Hawkins  Jun 16, 2015

Introducing HIPAA Compliant Call Tracking for Health Care Providers

Brolik, a digital marketing agency, has seen excellent results with CallRail, but they were now facing a new situation. Their client, a cosmetic surgeon specializing in procedures such as eyelid surgeries and Botox injections, needed better visibility into their marketing initiatives and client relations. The challenge was that patients and prospects calling the client were sharing…

ArtboardCreated with Sketch.
Asset 1