Guest Posts


The pros and cons of gating your content

Posted by
on July 19, 2019
callrail's new integration with bing ads helps users to quickly see conversion data

To gate or not to gate, that is the question — content, that is. The dilemma over gated content is near the top of the pack when it comes to the choices facing marketers today. Gated content has emerged in the past 10 years as a major method of lead capture and nurturing, but recent…

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Why we need a messaging-first approach to MarTech

Posted by
on June 6, 2019

This is a guest post by Michael Sengbusch, the CEO and co-founder of Eletype, an intelligent assistant for marketing teams that uses Slack and MS Teams. Michael was recently featured at the CallRail Agency Summit in Chicago and is a frequent speaker at conferences on topics ranging from messaging platforms, digital marketing, social media and enterprise…

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3 ways to get more leads using automation

Posted by
on April 30, 2019
zapier logo orange background

Every sale starts with a lead. But most businesses don’t have the resources to respond to every inquiry, or reach out to everyone who clicks a link. Plus, your time is better spent nurturing existing leads and closing deals. That’s why it’s crucial to turn to automation to get more leads — automating your lead…

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How to cut your Cost Per Lead with Google Ads

Posted by
Ryan Garrow
on September 14, 2018
marketing planning meeting

As the old saying goes, “you have to spend money to make money” — but no one said you have to spend an arm and a leg. In fact, many online advertisers using Google Ads pay more for leads than they really have to. There are many reasons for this, but most of them boil…

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Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

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adam carbonneau photo
on May 21, 2018
data driven marketing agencies use call tracking

This is a guest post by Adam Carbonneau, a digital marketing manager at Whitehardt. Adam oversees the organic online efforts of Whitehardt’s law firm clients. Radio spots, television commercials, websites, landing pages, print copy, PPC campaigns… You have all the options for advertising that your clients could want or dream of, yet, how can your clients…

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With call tracking, Northern Commerce boosted leads and conversions by more than 50%

Posted by
Julian Reiche
on April 3, 2018
A marketer looks at their phone.

We worked with Julian Reiche, a Digital Advertising Lead at Northern Commerce, on this post. Northern is a full-service digital agency based in Toronto, Ontario, which recently received two significant accolades. First, as a finalist for Google Premier Partners Mobile Innovation Award, and also for the annual Search Engine Land Awards. According to the agency, both of…

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Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Posted by
Ryan Garrow
on March 7, 2018
how ppc agencies can help businesses beyond just running ads

This is a guest post from Ryan Garrow, an Enterprise Strategist at Logical Position and a driving force behind its rapid growth and nationally-recognized success. PPC agencies sell platforms like Google Ads (formerly AdWords) and Bing Ads to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, help propel huge gains for…

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