Guest Posts


How to guarantee shareholders understand your ROI

Posted by
on October 18, 2019
agency marketer on laptop

This guest post was written by our friends at Edison21, a digital marketing agency that specializes in PPC advertising and reporting for Shopify store owners. ROI (return on investment) is a surprisingly tricky metric to track and communicate in your digital marketing campaign. Proper ROI reporting shows if a digital campaign is working and a…

Continue Reading


5 pro tips for cross-channel call attribution

Posted by
on September 10, 2019
marketer writing checklist

This is a guest post by Anthony Krolczyk, Brand Director at LumenAd. As one of CallRail’s Agency Partners, LumenAd specializes in organizing CallRail conversion data for a holistic view of all digital investments. Built within a proven framework for unifying programmatic, direct, search and social data, LumenAd consolidates all your advertising functions into one intuitive…

Continue Reading

The pros and cons of gating your content

Posted by
on July 19, 2019
callrail's new integration with bing ads helps users to quickly see conversion data

To gate or not to gate, that is the question — content, that is. The dilemma over gated content is near the top of the pack when it comes to the choices facing marketers today. Gated content has emerged in the past 10 years as a major method of lead capture and nurturing, but recent…

Continue Reading


Why we need a messaging-first approach to MarTech

Posted by
on June 6, 2019

This is a guest post by Michael Sengbusch, the CEO and co-founder of Eletype, an intelligent assistant for marketing teams that uses Slack and MS Teams. Michael was recently featured at the CallRail Agency Summit in Chicago and is a frequent speaker at conferences on topics ranging from messaging platforms, digital marketing, social media and enterprise…

Continue Reading

3 ways to get more leads using automation

Posted by
on April 30, 2019
zapier logo orange background

Every sale starts with a lead. But most businesses don’t have the resources to respond to every inquiry, or reach out to everyone who clicks a link. Plus, your time is better spent nurturing existing leads and closing deals. That’s why it’s crucial to turn to automation to get more leads — automating your lead…

Continue Reading

How to cut your Cost Per Lead with Google Ads

Posted by
Ryan Garrow
on September 14, 2018
marketing planning meeting

As the old saying goes, “you have to spend money to make money” — but no one said you have to spend an arm and a leg. In fact, many online advertisers using Google Ads pay more for leads than they really have to. There are many reasons for this, but most of them boil…

Continue Reading


Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

Posted by
adam carbonneau photo
on May 21, 2018
data driven marketing agencies use call tracking

This is a guest post by Adam Carbonneau, a digital marketing manager at Whitehardt. Adam oversees the organic online efforts of Whitehardt’s law firm clients. Radio spots, television commercials, websites, landing pages, print copy, PPC campaigns… You have all the options for advertising that your clients could want or dream of, yet, how can your clients…

Continue Reading