Interactive Voice Response (IVR) is an automated phone operating system that answers calls, asks questions, and routes the call according to the answers.

Call recording software is a computer program that allows businesses to audiotape telephone calls for use in training, marketing, and other analyses.

A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents.

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.

Have an enormous edge over your competition by gaining an in-depth insight into caller demographics and behavior with call tracking from CallRail.

Looking to add a Google Forwarding number for your business? Implementing a dynamic number insertion becomes a much simpler process with CallRail.

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

Call tracking can be a game changer for businesses who want to get to the root of who their customers are and what campaigns drive them to call.

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.