Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

Interactive Voice Response (IVR) is an automated phone operating system that answers calls, asks questions, and routes the call according to the answers.

Call recording software is a computer program that allows businesses to audiotape telephone calls for use in training, marketing, and other analyses.

A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents.

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.

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