by Zack Bedingfield  Jun 6, 2017

What is multi-channel attribution?

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

by Carolyn Lyden  May 21, 2017

What is Interactive Voice Response (IVR)?

Interactive Voice Response (IVR) is an automated phone operating system that answers calls, asks questions, and routes the call according to the answers.

by Carolyn Lyden  May 20, 2017

What is Call Recording Software?

Call recording software is a computer program that allows businesses to audiotape telephone calls for use in training, marketing, and other analyses.

by Carolyn Lyden  May 2, 2017

What is a softphone?

A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.

by Zack Bedingfield  Apr 19, 2017

What is Click-to-Call?

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

by Michael Saba  Apr 17, 2017

What is Call Scoring?

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents.

by Zack Bedingfield  Apr 14, 2017

What are Google Ads Call-Only Ads?

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

by Carolyn Lyden  Apr 11, 2017

What is Native Advertising?

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.

by Erica Hawkins  Apr 4, 2017

What is Call Analytics?

Have an enormous edge over your competition by gaining an in-depth insight into caller demographics and behavior with call tracking from CallRail.

by Zack Bedingfield  Mar 15, 2017

What is a Google Forwarding Number?

Looking to add a Google Forwarding number for your business? Implementing a dynamic number insertion becomes a much simpler process with CallRail.

by Mark Sullivan  Feb 2, 2017

What is a main line tracking number?

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

by Karissa Austin  Jan 19, 2017

What is call tracking software?

Call tracking can be a game changer for businesses who want to get to the root of who their customers are and what campaigns drive them to call.

by Erica Hawkins  Jan 7, 2017

What is Dynamic Number Insertion?

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.