“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text.

Let's explore the untold story of voice recognition technology, and see how much progress has been made over the years (and how much has stayed the same).

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

Interactive Voice Response (IVR) is an automated phone operating system that answers calls, asks questions, and routes the call according to the answers.

Call recording software is a computer program that allows businesses to audiotape telephone calls for use in training, marketing, and other analyses.

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents.

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.

Have an enormous edge over your competition by gaining an in-depth insight into caller demographics and behavior with call tracking from CallRail.

Looking to add a Google Forwarding number for your business? Implementing a dynamic number insertion becomes a much simpler process with CallRail.

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

Call tracking can be a game changer for businesses who want to get to the root of who their customers are and what campaigns drive them to call.

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.