by Zack Bedingfield

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

by Carolyn Lyden

What is Parallel Tracking in Google Ads?

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

by Carolyn Lyden

How Do Search Engines Work?

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

by Carolyn Lyden

What is Speech Recognition Software?

Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text.

by Michael Saba

A Brief History of Voice Recognition Technology

Let's explore the untold story of voice recognition technology, and see how much progress has been made over the years (and how much has stayed the same).

by Zack Bedingfield

What is multi-channel attribution?

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

by Carolyn Lyden

What is Interactive Voice Response (IVR)?

Interactive Voice Response (IVR) is an automated phone operating system that answers calls, asks questions, and routes the call according to the answers.

by Carolyn Lyden

What is Call Recording Software?

Call recording software is a computer program that allows businesses to audiotape telephone calls for use in training, marketing, and other analyses.

by Zack Bedingfield

What is Click-to-Call?

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

by Michael Saba

What is Call Scoring?

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents.

by Zack Bedingfield

What are Google Ads Call-Only Ads?

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

by Carolyn Lyden

What is Native Advertising?

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.

by Erica Hawkins

What is Call Analytics?

Have an enormous edge over your competition by gaining an in-depth insight into caller demographics and behavior with call tracking from CallRail.

by Zack Bedingfield

What is a Google Forwarding Number?

Looking to add a Google Forwarding number for your business? Implementing a dynamic number insertion becomes a much simpler process with CallRail.

by Mark Sullivan

What is a main line tracking number?

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

by Melissa Garner

What is call tracking software?

Call tracking can be a game changer for businesses who want to get to the root of who their customers are and what campaigns drive them to call.

by Erica Hawkins

What is Dynamic Number Insertion?

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.