by Carolyn Lyden May 24, 2018
What is a first time caller?
A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.
by Melissa Garner May 11, 2018
What is image optimization?
Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.
by Melissa Garner Apr 30, 2018
What is SIP routing?
Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. Here's how it works, and how it can benefit your business.
by Melissa Garner Apr 17, 2018
What is the difference between B2B & B2C marketing?
Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.
by Zack Bedingfield Apr 14, 2018
What is a call extension?
A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?
by Melissa Garner Mar 29, 2018
What is call metadata?
Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.
by Carolyn Lyden Mar 23, 2018
What is a SWOT Analysis?
A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.
by Melissa Garner Mar 19, 2018
What is user experience?
User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.
by Amber Guidry Feb 22, 2018
What is the marketing funnel?
Marketers use the concept of a funnel to help track leads through the buying process, typically looking at these six stages.
by Melissa Garner Jan 16, 2018
What is the Difference Between SEO and SEM?
While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?
by Michael Saba Jan 10, 2018
What marketing KPIs should I be tracking?
The best marketing KPIs depend on your business, but some of the best potential KPIs to track include sales revenue and growth & customer acquisition cost.
by Maritza Henriquez Jan 8, 2018
How to measure email effectiveness
A common goal that determines success in terms of email marketing are “opens” or “clicks” within the email. Learn about other ways to track ROI from email.
by Melissa Garner Dec 19, 2017
What is Organic Search?
As organic search focuses on keyword relevance to searchers query, it's vital to perform keyword research. Is your campaign focused on organic search?
by Melissa Garner Dec 14, 2017
How to Setup Google Analytics
Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.
by Nancy Lim Dec 7, 2017
What is Data-Driven Marketing?
Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service.
by Michael Saba Nov 28, 2017
What is the CAN-SPAM Act?
CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing, and is credited with reducing the volume of unsolicited spam emails.
by Maritza Henriquez Nov 28, 2017
What is Marketing Automation?
Marketing automation software eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales.
by Melissa Garner Nov 22, 2017
What are Whisper Messages?
With whisper messages, marketers and businesses' can track ROI by knowing what marketing channels drive calls and improve the efficiency of the calls.
by Amber Guidry Nov 16, 2017
What is Inbound Marketing?
Inbound marketing is the process of persuading the buyers to come to you, where we as marketers meet our audience and engage with them on their own terms.
by Kate McGaughey Nov 10, 2017
How to Grow Your Brand’s Social Media Audience
Grow your brand's social audience by identifying your audience, identifying the best channels for your target markets, creating quality content, and more
by Carolyn Lyden Nov 8, 2017
What is A/B Testing?
A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.
by Zack Bedingfield Nov 6, 2017
What is ROAS?
“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.
by Carolyn Lyden Nov 2, 2017
What is Parallel Tracking in Google Ads?
Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.
by Carolyn Lyden Oct 31, 2017
How Do Search Engines Work?
Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.
by Carolyn Lyden Oct 11, 2017
What is Speech Recognition Software?
Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text.